# Best E-Commerce Analytics Software - Page 9 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability. While most [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some [analytics software](https://www.g2.com/categories/analytics) providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category. To qualify for inclusion in the E-Commerce Analytics category, a product must: - Provide KPIs and analytics that are specific to e-commerce - Integrate with e-commerce software out of the box or through APIs - Deliver dashboards that display e-commerce KPIs and analytics - Analyze e-commerce sales on multiple channels - Utilize web analytics to monitor user behavior - Track the performance of campaigns and promotions ## Category Overview **Total Products under this Category:** 282 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,000+ Authentic Reviews - 282+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best E-Commerce Analytics Software At A Glance - **Leader:** [Stackline](https://www.g2.com/products/stackline/reviews) - **Highest Performer:** [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) - **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews) - **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews) - **Best Free Software:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews) --- **Sponsored** ### Yottaa Yottaa is an all-in-one site speed and performance solution that enables eCommerce brands and retailers to improve digital storefront speed, reliability, and shopper experience. Headquartered in Boston and trusted by more than 1,500 brands including Bombas, Brooklinen, Pet Supermarket, Tarte, and YETI, Yottaa combines consulting, managed services, and performance software to optimize performance across the full stack—site code, third-party applications, infrastructure, and security. By doing so, Yottaa gives digital teams the visibility, tools, and expert support needed to consistently turn site speed into a driver of revenue growth. Key capabilities include: • End-to-End Speed Optimization: Tackle what’s slowing your site down – from your site’s own code to third-party apps, CDN, and security – so you can deliver faster, smoother shopper experiences with one trusted partner. • Comprehensive Analytics: Monitor speed and shopper behavior with real user monitoring (RUM), synthetic tests, Core Web Vitals, GA4, Lighthouse, and third-party audits to pinpoint issues and prioritize fixes that lift revenue. • Performance Expertise, Built In: Gain hands-on guidance from specialists who know site speed inside and out – whether you’re working directly with performance consultants to uncover and act on opportunities, supported by a technical account manager through fully managed services, or partnering with a customer success manager on our performance software. • Designed for eCommerce: Accelerate the high-impact pages and shopper journeys with solutions built for the speed, complexity, and traffic patterns of modern retail so you convert more browsers into buyers. • Cost Efficiency & ROI: Make speed your multiplier – reducing operational overhead and maximizing the return on the campaigns, technology, and teams you’ve already invested in. Yottaa’s three offerings provide provide flexibility for digital teams that want strategic guidance, done-for-you delivery, or hands-on control, including: • Web Performance Services (WPS): Fully managed CDN, security, and optimization with Fastly Edge Cloud Platform, HUMAN Sightline Cyberfraud Defense, and Yottaa Web Performance Cloud. • SpeedSense Performance Consulting (SPC): Strategic consulting engagements that include expert-led site audits and hands-on, fractional performance support. • Web Performance Cloud (WPC): Real-time monitoring and optimization, featuring unsampled real user monitoring (RUM) with Safari data and patented Application Sequencing to control third-party execution. By unifying software, services, and expertise into one solution, Yottaa enables eCommerce brands and retailers to consistently deliver faster, more reliable storefronts. The result is reduced bounce rates, improved conversion rates, and greater return on the campaigns, technology, and teams already in place. [Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1649&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2663&secure%5Bresource_id%5D=1649&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-analytics%3Fpage%3D16&secure%5Btoken%5D=9ff35214560fb313a11793e0520bd7ba540d97f900ccb1083723dfe1538ca8dd&secure%5Burl%5D=https%3A%2F%2Fwww.yottaa.com%2Fcompany&secure%5Burl_type%5D=paid_promos) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Foxintelligence](https://www.g2.com/products/foxintelligence/reviews) Reliable and privacy-first. Foxintelligence measures e-commerce's activity. Nothing is guessed, everything is based on actual transactions. Get access to reliable insights. **Seller Details:** - **Seller:** [Foxintelligence](https://www.g2.com/sellers/foxintelligence) - **Year Founded:** 2016 - **HQ Location:** Paris, FR - **Twitter:** @Foxintel_data (387 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/foxintelligence (81 employees on LinkedIn®) ### 2. [Free eCom Marketing Calculators - ROAS, Ad Budgets, CTR...](https://www.g2.com/products/free-ecom-marketing-calculators-roas-ad-budgets-ctr/reviews) Top Growth Marketing Free Tools is a collection of 18+ no-signup calculators designed specifically for eCommerce businesses. The suite covers the core metrics every eCom brand needs: ROAS targets, ad budget planning across Google and Meta, CTR benchmarks by industry, ad frequency management, and contribution margin analysis. Built by a growth marketing agency that manages millions in annual ad spend for DTC and eCommerce brands, these tools bring enterprise-level calculations to businesses of every size - completely free. Key differentiators: • Purpose-built for eCommerce (not generic marketing) • Industry-specific benchmarks included in every tool • Zero friction — no account, no email, no trial period • Covers both paid acquisition and unit economics • Cross-platform: Google Ads, Meta, TikTok support **Seller Details:** - **Seller:** [Top Growth Marketing](https://www.g2.com/sellers/top-growth-marketing) - **LinkedIn® Page:** https://www.linkedin.com/company/topgrowthmarketing/ ### 3. [Genius](https://www.g2.com/products/bluewalnut-genius/reviews) From signal to decision: AI analytics that tells webshop owners what to fix, scale, or cut — with bot traffic automatically filtered out. **Seller Details:** - **Seller:** [BlueWalnut](https://www.g2.com/sellers/bluewalnut) - **Year Founded:** 2021 - **HQ Location:** Groningen, NL - **LinkedIn® Page:** https://www.linkedin.com/company/bluewalnut/ (3 employees on LinkedIn®) ### 4. [Geti](https://www.g2.com/products/geti/reviews) We provide a SaaS platform tailored to meet the unique needs of retail brands and companies operating in the eCommerce landscape. Our platform offers comprehensive product monitoring, pricing analysis, publication insights, and competitor intelligence. Through automation, we deliver real-time strategic data, enabling informed decision-making and facilitating growth opportunities. Leveraging advanced technology and AI, we empower our clients to gain a competitive advantage by accessing precise and relevant market information. Explore how our platform can empower your brand and optimize your retail strategies with efficiency and effectiveness. **Seller Details:** - **Seller:** [Geti Solutions](https://www.g2.com/sellers/geti-solutions) - **Year Founded:** 2016 - **HQ Location:** Santiago, CL - **Twitter:** @Geti_solutions (9 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/geti (29 employees on LinkedIn®) ### 5. [GobbleCube](https://www.g2.com/products/gobblecube/reviews) GobbleCube is an AI-powered, agentic growth copilot designed to help brands scale smarter across e-commerce and quick commerce. It unlocks revenue by detecting revenue leaks, identifying underperformance, and surfacing untapped opportunities, then automating the right fixes with hyperlocal precision. What sets GobbleCube apart is its ability to move seamlessly from insight to execution. Rather than merely tracking data, it translates it into real-time, high-impact actions. By processing billions of signals across platforms, GobbleCube simplifies complex decision-making and enables teams to shift their focus from reactive problem-solving to driving sustained and compounding growth. Behind the product is the same team that helped turn Blinkit into a category leader in QComm. With deep operational expertise and advanced technology, GobbleCube was built to solve one of commerce’s most complex data challenges: how to grow faster, at scale, without chasing dashboards. In just nine months since emerging from private beta, GobbleCube has onboarded 200+ brands and crossed $2M+ in ARR. Backed by InfoEdge Ventures and Kae Capital, it is now doubling down on its AI layer, expanding across platforms and geographies, and building toward a future where growth is not just tracked but orchestrated. **Seller Details:** - **Seller:** [GobbleCube](https://www.g2.com/sellers/gobblecube) - **Year Founded:** 2022 - **HQ Location:** Gurgaon - **Twitter:** @gobblecube (34 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gobblecube/ (16 employees on LinkedIn®) ### 6. [Graas](https://www.g2.com/products/graas/reviews) Graas is an AI-powered analytics platform designed to help eCommerce businesses scale efficiently by integrating data from over 100 platforms, including marketplaces, brand websites, advertisements, and inventory systems. By breaking down data silos, Graas provides comprehensive insights and actionable recommendations, enabling businesses to make informed decisions that drive growth and profitability. Key Features and Functionality: - Data Integration: Seamlessly connects with various data sources, consolidating information into a unified dashboard for a holistic view of business performance. - Advanced Analytics: Offers customizable dashboards and in-depth analyses of key business metrics, such as sales, marketing performance, and inventory levels. - AI-Powered Insights and Recommendations: Utilizes machine learning algorithms to provide strategic insights and actionable recommendations, helping businesses optimize campaigns, pricing strategies, and inventory management. - Root Cause Analysis: Identifies underlying factors affecting revenue fluctuations, enabling businesses to address issues proactively. - Marketing Attribution: Analyzes channel performance using scientific attribution models to determine the most effective marketing strategies. - Execution Tools: Provides centralized management of product catalogs, inventory synchronization, and order processing across multiple sales channels. Primary Value and Problem Solved: Graas addresses the challenge of fragmented data in eCommerce operations by offering a unified platform that integrates and analyzes data across various channels. This consolidation enables businesses to: - Enhance Decision-Making: Access real-time, data-driven insights to make informed strategic decisions. - Optimize Marketing Efforts: Identify and invest in the most effective marketing channels to maximize return on ad spend. - Improve Operational Efficiency: Streamline inventory management and order fulfillment processes, reducing operational complexities. - Increase Profitability: Implement AI-driven recommendations to boost sales and improve profit margins. By providing a comprehensive, AI-driven solution, Graas empowers eCommerce businesses to overcome data fragmentation, enhance operational efficiency, and drive sustainable growth. **Seller Details:** - **Seller:** [Graas](https://www.g2.com/sellers/graas) - **HQ Location:** Outram, SG - **LinkedIn® Page:** https://www.linkedin.com/company/graas-ai (277 employees on LinkedIn®) ### 7. [Halo Platform Full Node - Halo Blockchain](https://www.g2.com/products/halo-platform-full-node-halo-blockchain/reviews) The Halo Platform Full Node is a core component of the Halo Platform's blockchain infrastructure, designed to provide users with a high-speed, secure, and fee-free environment for managing cryptocurrency transactions and applications. By operating a full node, users contribute to the network's decentralization and integrity, ensuring efficient processing of transactions and smart contracts. Key Features and Functionality: - High-Speed Transactions: The Halo blockchain achieves near-instant transaction speeds, stress-tested at a sustained 5,000 transactions per second, facilitating rapid and efficient operations. - Zero Transaction Fees: Users can perform transactions without incurring fees, eliminating the burden of gas costs and making the platform cost-effective for various applications. - Masternode Integration: The full node operates within a tiered masternode system that processes all platform transactions, ensuring security and stability. Masternode operators receive rewards from minted currency and service fees, providing an incentive for network participation. - Smart Contract Support: The platform supports smart contracts, enabling the development and execution of decentralized applications with enhanced functionality. - Multi-Coin Support: In addition to its native HALO coin, the platform supports Ethereum and ERC-20 tokens, offering flexibility for users managing diverse cryptocurrency portfolios. Primary Value and User Solutions: The Halo Platform Full Node addresses several challenges faced by cryptocurrency users: - Elimination of Transaction Fees: By offering zero-fee transactions, the platform removes financial barriers, making it more accessible and cost-effective for users. - Enhanced Transaction Speed: The high-speed processing capabilities ensure that users experience minimal delays, which is crucial for time-sensitive transactions and applications. - Decentralized Network Participation: Operating a full node allows users to actively participate in the network's governance and security, contributing to the overall health and decentralization of the blockchain. - Comprehensive Cryptocurrency Management: With support for multiple coins and smart contracts, users can manage a diverse range of assets and applications within a single, integrated platform. By integrating these features, the Halo Platform Full Node provides a robust and user-friendly environment for individuals and businesses seeking efficient and secure cryptocurrency management solutions. **Seller Details:** - **Seller:** [Halo Platform Development](https://www.g2.com/sellers/halo-platform-development) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 8. [heybooster](https://www.g2.com/products/heybooster/reviews) heybooster is an eCommerce analysis platform that enables you to efficiently gain actionable insights to enhance your marketing strategies. You don’t need to build a data team to use machine learning algorithms. heybooster’s dedicated, trained algorithms enable you to perform complex marketing analyses in minutes! **Seller Details:** - **Seller:** [heybooster](https://www.g2.com/sellers/heybooster) - **Year Founded:** 2019 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/heybooster/ (16 employees on LinkedIn®) ### 9. [HiveHQ Profit Dashboard](https://www.g2.com/products/hivehq-profit-dashboard/reviews) HiveHQ Profit Dashboard is a TikTok Shop analytics and profit tracking software designed to help brands understand their true profitability on TikTok Shop. The dashboard consolidates fragmented TikTok Shop data into a single platform, giving sellers visibility into revenue, fees, affiliate commissions, shipping costs, refunds, and settlement data. Instead of relying on incomplete reports, brands can see real profit and margins in real time. HiveHQ also provides SKU-level profitability analytics, helping operators identify which products are driving profit and which are eroding margins. In addition, the platform includes creator intelligence, allowing brands to analyze creator performance, identify top-performing affiliates, track revenue generated by creators, and discover which partnerships are actually driving profitable growth. With support for multi-shop reporting, TikTok Shop fee reconciliation, creator performance analytics, and growth insights, HiveHQ gives operators the clarity needed to scale revenue while protecting margins. For brands selling on TikTok Shop, HiveHQ delivers the profit analytics, creator intelligence, and operational visibility needed to grow profitably. **Seller Details:** - **Seller:** [HiveHQ](https://www.g2.com/sellers/hivehq) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/hivehqai/ (5 employees on LinkedIn®) ### 10. [Hynt](https://www.g2.com/products/hynt/reviews) Hynt helps you understand how your brand and its competitors are doing in various ecommerce channels across rating, reviews, distribution, pricing and get recommendations on how to improve it. **Seller Details:** - **Seller:** [Hynt](https://www.g2.com/sellers/hynt) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 11. [i2o Retail](https://www.g2.com/products/i2o-retail/reviews) i2o Retail is an advanced e-commerce intelligence and automation platform designed to help brands and agencies maximize sales, optimize distribution, and protect their brand presence across online marketplaces. With integrations for Amazon (1P & 3P), Walmart, and other major e-commerce platforms, i2o provides actionable insights and automated solutions across key areas: 1. Brand Protection – Automated enforcement against unauthorized resellers, MAP violators, and Buy Box threats. 2. Growth Accelerator – AI-powered analytics to optimize pricing, ad spend, and sales performance. 3. Digital Shelf Monitoring – Real-time tracking of product listings, pricing changes, and content compliance. 4. Sales Forecasting & Analytics – Machine learning-driven insights to improve revenue predictability and profitability. Used by top global brands, i2o empowers businesses with the data and automation they need to succeed in today’s competitive online retail landscape. **Seller Details:** - **Seller:** [i2o Retail](https://www.g2.com/sellers/i2o-retail) - **Year Founded:** 2018 - **HQ Location:** Seattle, US - **LinkedIn® Page:** https://www.linkedin.com/company/49143647 (69 employees on LinkedIn®) ### 12. [InsightIQ](https://www.g2.com/products/insightiq-insightiq/reviews) Every ad platform claims credit for the same sale. Add up what Google, Meta, and TikTok each report and it looks like you made 12x your money. Check your bank account and it's closer to 3x. InsightIQ exists to close that gap. InsightIQ is an AI-powered e-commerce analytics platform that unifies your Shopify revenue with ad spend from Google Ads, Meta (Facebook & Instagram), and TikTok in a single dashboard. It compares what each ad platform claims against your actual Shopify orders, so you can see where your ad budget is actually working and where it's being wasted. The platform uses AI to analyze your cross-channel data and generate specific, actionable findings — not generic dashboards. It flags things like "Your Facebook campaign performance dropped 56% over the last 14 days" or "Google Summer Collection is your top performer — consider increasing budget." Every insight comes with a clear recommendation and dollar amounts. Built for Shopify store owners running ads on multiple platforms who need to answer one question: which of my ads are actually driving sales? Key capabilities: - See your true ad performance calculated from actual Shopify orders, not what platforms self-report - AI-generated audits that identify wasted spend and specific optimization opportunities - Cross-platform comparison across Google, Meta, and TikTok side by side - Channel attribution analysis showing where ad platform reporting doesn't match your store data - Performance tracking across 7 to 90-day windows - One-click integration with Shopify, Google Ads, Meta, Instagram, and TikTok **Seller Details:** - **Seller:** [InsightIQ](https://www.g2.com/sellers/insightiq-4473e987-0df9-439e-9bfc-9d7ee458811e) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 13. [Insydz](https://www.g2.com/products/insydz/reviews) Insydz is an AI-powered ecommerce analytics platform built specifically for Indian marketplace sellers on Amazon India, Flipkart, and Meesho. We help brands and sellers make data-driven decisions using powerful tools such as: • AI product research • Competitor price tracking • Keyword research for Amazon & Flipkart • Review analysis and sentiment insights • Inventory intelligence • Sales and market trend analytics Insydz enables ecommerce sellers to discover winning products, track competitors, optimize pricing, and scale faster using AI-powered insights. Whether you're a D2C brand, Amazon seller, marketplace agency, or ecommerce startup, Insydz helps you unlock actionable marketplace data and grow profitably. **Seller Details:** - **Seller:** [Insydz](https://www.g2.com/sellers/insydz) - **Year Founded:** 2026 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/insydz/ (1 employees on LinkedIn®) ### 14. [Internet and Mobile Service Platform](https://www.g2.com/products/internet-and-mobile-service-platform/reviews) Wavelo, a division of Tucows (NASDAQ: TCX, TSX: TC), is a modern, cloud-based platform designed to radically simplify OSS/BSS technology management and improve internet access worldwide. Serving communication service providers globally, Wavelo offers a suite of flexible software to enable mobile and internet access, provisioning, billing, subscriptions, and more. Connecting disparate business and operational systems and seamlessly integrating into operators’ existing infrastructure, Wavelo enables operators to keep pace with network innovation and focus on providing a superior customer experience. **Seller Details:** - **Seller:** [Wavelo](https://www.g2.com/sellers/wavelo) - **Year Founded:** 2022 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** https://www.linkedin.com/company/wavelo (120 employees on LinkedIn®) ### 15. [Iris Finance](https://www.g2.com/products/iris-finance/reviews) Iris Finance is an AI-native financial planning and analysis (FP&A) platform purpose-built for consumer packaged goods (CPG) and ecommerce brands. It connects sales channels, accounting systems, advertising platforms, banking, subscription tools, and 3PLs into a single data warehouse, then delivers automated daily P&L reporting, financial modeling, cash flow forecasting, cohort analysis, benchmarking, and AI-powered dashboards. The platform is designed for omnichannel consumer brands selling through Shopify, Amazon, TikTok Shops, and retail. It integrates with over 30 data sources - including QuickBooks, Xero, NetSuite, Meta, Google Ads, Amazon Ads, TikTok Ads, Recharge, Bill.com, and Plaid-connected bank accounts through one-click connections that typically take less than 72 hours to set up. Iris calculates contribution margin by channel on a daily basis, reconciling marketplace fees, 3PL costs, advertising spend, COGS, and discounting at the order level. Users can drill into any P&L line item to see the individual transactions behind it. The platform supports both accrual and cash basis reporting and breaks down performance by channel, including Shopify DTC, Shopify wholesale, Amazon, and TikTok Shops. Key capabilities include a plan-versus-actual tracker that compares daily targets against real performance across ad spend, CAC, AOV, and returning customer orders; cohort analysis with LTV-to-CAC calculations that incorporate full margin data for Shopify, Amazon, and TikTok Shops; a 13-week cash flow model powered by machine learning that categorizes bank transactions and forecasts recurring expenses automatically; and a three-statement financial model that imports the chart of accounts from the connected ERP and auto-updates actuals monthly. The AI dashboard builder allows users to create custom dashboards by typing a natural language prompt, uploading a screenshot, or using voice input. Dashboards can be shared with specific team members, agencies, or investors with role-based permissions, and reports can be scheduled for automated delivery via email or Slack. Iris also offers financial benchmarking using anonymized data across its customer base, allowing brands to compare KPIs like gross margin, contribution margin, and CAC against category peers filtered by vertical and revenue range. FP&A plans include a dedicated financial analyst with investment banking or FP&A experience who builds models, runs variance analysis, and joins weekly calls. Self-service plans provide access to the data warehouse, out-of-box dashboards, and the AI dashboard builder without analyst support. **Seller Details:** - **Seller:** [Iris Finance](https://www.g2.com/sellers/iris-finance) - **Year Founded:** 2023 - **HQ Location:** Chicago, US - **LinkedIn® Page:** https://www.linkedin.com/company/irisfinancial/ (20 employees on LinkedIn®) ### 16. [Karbon Analytics](https://www.g2.com/products/karbon-analytics/reviews) Karbon Analytics is a managed analytics and decision-making infrastructure for ecommerce teams. We bring together Shopify, Meta Ads, Google Analytics, Google Ads and other data sources in one place with one-click integrations. Our platform helps teams understand what changed in their business, why it happened, and what to do next using decision-ready dashboards and AI-driven insights. Built for Shopify brands, marketing teams, and growing ecommerce businesses that want clarity without complexity. **Seller Details:** - **Seller:** [Karbon Analytics](https://www.g2.com/sellers/karbon-analytics) - **Year Founded:** 2023 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/karbon-analytics/ (1 employees on LinkedIn®) ### 17. [Klar](https://www.g2.com/products/klar/reviews) Klar is the eCommerce Insights Platform that makes DTC brands scale profitably. By seamlessly connecting all your daily data sources, Klar brings your marketing, margins, and retention analytics together in one place, giving you total clarity over your performance. With Klar’s next-gen Marketing Attribution, you’ll finally see what truly drives profit, so you can scale what works. Klar uniquely combines Tracking & Attribution with full Business Controlling & Reporting, empowering DTC brands to: - Make data-driven decisions on where to allocate and scale marketing budgets effectively. - See which campaigns, creatives, and influencers truly drive purchases - beyond clicks & traffic, but focusing on conversions - Identify the right customer segments, understand their behaviour, and unlock retention opportunities for maximum loyalty and lifetime value - Learn how different customer groups respond to creatives and campaigns, optimise landing pages, and tailor communication for first-timers vs. returning customers - Save valuable time and resources by automating manual reporting and data maintenance. Klar’s attribution engine uses a first-party tracking script and machine learning models to transparently map every touchpoint of the customer journey. With Marketing Mix Modelling (MMM), Klar goes beyond clicks, incorporating correlations between channels, interactions, and non-click-based engagements. For the most realistic and reliable, data-driven attribution. Getting started with Klar is easy. Free onboarding takes minutes, not months. For all industries, shop sizes, and levels of complexity, yet it feels tailor-made for your business. Easily mirror your individual setup with no-code customisations, no matter how complex your structure may be. Klar is fully GDPR-compliant, hosting all data 100% in Germany. Your data remains safe, secure, and private. Features: - Multi Touch Attribution: Klar 1st party tracking pixel reveals the real impact of every touchpoint across your customer journey, accurate and actionable. - Tracking Journeys: Klar connects every customer’s engagement, impression, click, and conversion into one coherent story. - Marketing Mix Model (MMM): Going beyond click-based data, Klar’s MMM runs any other signals and correlations through machine learning models to redistribute direct & branded traffic to the original channels. - Dynamic & Static Attribution: Data-driven attribution, first-click, last-click, linear, u-shape - all attribution models in comparison to find the one that works for you. - Profitability Deep-Dive: Slice & dice through your whole margin structure to identify where to scale to maximise profits. No matter how complex your cost structure is. - Cohort Analysis: Analyse your cohorts in their repurchase behaviours to identify and nurture high CLV customers successfully/for maximum profit. - Retention Metrics: Customer Lifetime Values, Repurchase Rates, Order Time Lags, CLV / CAC Ratios - every KPI you need to optimise for maximum CLV. - Creative Analysis: See exactly what’s working across creatives and why. Klar blends data with visuals so your team can scale what works. - Industry Benchmarking: Stack your metrics against top eCom players in your category and set yourself up to perform above average. - Influencer Reporting: Finally know what your influencer spend returns by tracking the real ROI of every influencer, collaboration and campaign. **Seller Details:** - **Seller:** [Klar Insights](https://www.g2.com/sellers/klar-insights) - **Year Founded:** 2021 - **HQ Location:** München, DE - **LinkedIn® Page:** https://www.linkedin.com/company/getklar/ (46 employees on LinkedIn®) ### 18. [Lifetimely by AMP](https://www.g2.com/products/lifetimely-by-amp/reviews) Lifetimely by AMP provides deep insights into P&L, CAC, LTV and customer behavior so you can identify the biggest revenue opportunities and inform growth strategies for your Shopify or Amazon store. **Seller Details:** - **Seller:** [AMP](https://www.g2.com/sellers/amp-90135798-86a7-4934-9822-f362c1b873a2) - **Year Founded:** 2022 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/use-amp/ (46 employees on LinkedIn®) ### 19. [Manage My Orders](https://www.g2.com/products/manage-my-orders/reviews) We offer robust shopping cart software that allows you to sell your products and/or services on the web, mobile, social and other channels. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **Seller Details:** - **Seller:** [Akal Tech](https://www.g2.com/sellers/akal-tech) - **Year Founded:** 2003 - **HQ Location:** Bellevue, US - **Twitter:** @AkalTech (105 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/akal-tech (14 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 20. [MarginDriver](https://www.g2.com/products/margindriver/reviews) MarginDriver is a user-designed suite of multi-channel ecommerce reporting and analytics tools that provides meaningful data on margins and profitability while efficiently delivering the results to popular accounting software. It offers critical business intelligence and eliminates countless hours of data manipulation and bookkeeping work. All without the need for a developer or any technical expertise. **Seller Details:** - **Seller:** [MarginDriver](https://www.g2.com/sellers/margindriver) - **Year Founded:** 2018 - **HQ Location:** York, US - **LinkedIn® Page:** https://www.linkedin.com/company/margindriver/ (2 employees on LinkedIn®) ### 21. [MarginOS](https://www.g2.com/products/marginos/reviews) We help $2–20M DTC Shopify brands find and fix profit leaks. We connect your Shopify, 3PL, and ad platforms to uncover true SKU-level margins, CAC payback, and LTGP, then deliver a clear action plan to improve profitability. Includes a hands-on Profit Leak Audit powered by MarginOS. **Seller Details:** - **Seller:** [MarginOS](https://www.g2.com/sellers/marginos) - **HQ Location:** N/A - **LinkedIn® Page:** https://linkedin.com/in/baczoni/ (1 employees on LinkedIn®) ### 22. [MarketSyncer](https://www.g2.com/products/marketsyncer/reviews) MarketSyncer is an e-commerce management platform tailored for businesses, particularly those operating in North America. It offers an integrated solution that helps businesses manage various aspects of their e-commerce operations. Some key features of MarketSyncer include: Comprehensive Dashboard: Provides a consolidated view of key business metrics, including insights into market shares, product performance, shipping statuses, and inventory levels. Integrations: Connects seamlessly with major online marketplaces like Amazon, Shopify, eBay, Walmart, and more. It also integrates with leading shipping carriers to streamline logistics. Order Management: Offers detailed insights into order statuses, allowing businesses to track, manage, and optimize their fulfillment processes. Product Management: A hub for managing the entire product portfolio, analyzing top-performing brands, and understanding sales trends. Inventory Management: Allows businesses to monitor inventory histories, understand product aging, evaluate top brands, and make informed inventory decisions. Brand Restrictions: A unique feature that enables businesses to restrict specific brands from being sold on certain marketplaces, ensuring brand compliance and strategic alignment. Customization and Scalability: Provides module-based subscription pricing, allowing businesses to choose tools and integrations specific to their needs. Engagement & Support: Offers dedicated account management, a community section for user discussions, feedback mechanisms, and a robust support system. In summary, MarketSyncer is a comprehensive solution designed to streamline and optimize e-commerce operations, ensuring efficiency, scalability, and profitability for businesses in the North American market. **Seller Details:** - **Seller:** [MarketSyncer](https://www.g2.com/sellers/marketsyncer) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 23. [Markight](https://www.g2.com/products/markight/reviews) Markight is a solution for retention marketing that helps your business have more effective marketing campaigns by analyzing customer data. **Seller Details:** - **Seller:** [markight](https://www.g2.com/sellers/markight) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 24. [MarvelPixel](https://www.g2.com/products/marvelpixel/reviews) What is this MarvelPixel? MarvelPixel, the first-party data solution designed to revolutionize media buying, tracking and optimizing campaigns. 🚀 The Problem Let's face it - today's marketing landscape is messy. Ad blockers are killing your tracking accuracy, your data is scattered across multiple platforms, and those attribution models? They're probably costing you money. Plus, relying on third-party data feels like building your house on someone else's land. Our Solution MarvelPixel puts you back in control. We've built a powerful first-party data platform that gives you complete ownership of your marketing data, bypasses those pesky ad blockers, and delivers attribution accuracy you can actually trust. What are the key features and benefits? 🔐 Your Data, Your Server Unlike other platforms, your data lives on your dedicated server. No more wondering who owns your precious marketing insights - you do. 🔄 Seamless Platform Integration Smoothly connect with Meta, Google Ads, and other major platforms. Our MarvelLink feature specifically enhances Meta's Event Matching Quality, giving you better data sync than ever before. Resulting in lower CAC and increased ROAS. 📊 Multi-Channel Attribution Track and analyze customer behavior across all devices and channels. No more guessing which campaigns are really driving results. 📈 Real-Time Insights Monitor your ROAS, AOV, MER and other crucial metrics in real-time through intuitive dashboards that actually make sense. Who is MarvelPixel for? If you're a marketing professional, e-commerce manager or owner who's tired of: - Watching ad blockers eat away at your tracking accuracy - Juggling data across multiple platforms - Wasting budget on flawed attribution models - Relying on third-party data ...then MarvelPixel was built for you. What's included? 👉 Server-side tracking that bypasses browser restrictions 👉 Complete data ownership on your dedicated server 👉 Advanced attribution tools 👉 Customer journey mapping 👉 Custom event optimization 👉 Financial data insights 👉 Real-time ROI dashboards 👉 …And much much more! Try it Risk-Free We're offering a 14-day risk-free trial because we're confident you'll love what MarvelPixel can do for your marketing efforts. P.S. Here are quick answers to common questions: 1. In the first 30 days, you’ll set up your account, integrate all channels, and start seeing improved attribution and insights on your dashboard. Expect measurable improvements in campaign performance 3 to 4 weeks after installing MarvelLink with the enhancement of Meta's EMQ. 2. MarvelPixel integrates seamlessly with major platforms like Meta, Google Ads, Shopify, and other e-commerce tools, ensuring smooth data synchronization across your marketing stack. 3. Your data starts populating on the dashboard in real time as soon as MarvelPixel is installed and events are live. You’ll see updates within minutes. 4. No technical knowledge is required. MarvelPixel sets up and manages your dedicated server for you, ensuring your data remains secure and easily accessible. **Seller Details:** - **Seller:** [MarvelPixel](https://www.g2.com/sellers/marvelpixel) - **Year Founded:** 2024 - **HQ Location:** Amsterdam, NL - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 25. [MerchantFlow](https://www.g2.com/products/merchantflow/reviews) MerchantFlow is an analytics and profitability platform purpose-built for Shopify merchants. The platform aggregates data from Shopify stores alongside major advertising channels - including Meta, Google, TikTok, and Snapchat - to deliver real-time profit and loss reporting at the product, order, and campaign level. Designed as a multi-tenant SaaS solution, MerchantFlow gives e-commerce operators a single dashboard to understand true profitability by unifying sales data, ad spend, shipping costs, and platform fees. The product replaces fragmented spreadsheet workflows and legacy tools with automated, always-current P&L insights that help merchants make faster, more informed decisions about where to allocate budget and which products to scale. MerchantFlow is available on the Shopify App Store and integrates natively via custom OAuth, requiring no manual data entry or CSV imports. The platform is built to serve solo operators and growing brands alike, with a focus on clarity, speed, and actionable financial visibility. **Seller Details:** - **Seller:** [MerchantFlow](https://www.g2.com/sellers/merchantflow) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/merchantflow/ (1 employees on LinkedIn®) ## Parent Category [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## Related Categories - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) --- ## Buyer Guide ### What You Should Know About E-Commerce Analytics Software ### What is E-Commerce Analytics Software? Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels. By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working. Key Benefits of E-Commerce Analytics Software - Real-time data from a variety of sources related to an e-commerce business - Insight into customer behavior and demographics - Website data based on how users interact with the e-commerce store itself - Data to help refine personalization algorithms to better cater to individual customers ### Why Use E-Commerce Analytics Software? Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data. **Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers. **Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue. **Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate. ### Who Uses E-Commerce Analytics Software? **E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide. **Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so. **Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials. ### E-Commerce Analytics Software Features **Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance. **Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user. **Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately. **Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that. **Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics. **Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying. ### Trends Related to E-Commerce Analytics Software **E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner. **Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud. ### Software and Services Related to E-Commerce Analytics Software [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data. [**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well. [**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps. [**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.