### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Digital Audio Advertising Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Digital Audio Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Digital Audio Advertising Software Articles [![How to Record a Podcast: Easy Guide for Beginners](https://learn.g2.com/hubfs/G2CM_FI456_Learn_Article_Images_%5BPodcast_cover_art%5D_V1a.png "How to Record a Podcast: Easy Guide for Beginners")](https://www.g2.com/articles/how-to-record-a-podcast) [ ### How to Record a Podcast: Easy Guide for Beginners ](https://www.g2.com/articles/how-to-record-a-podcast) Podcasts have exploded into the mainstream as a versatile, engaging, and highly accessible form of storytelling and communication. Whether you're looking to share a personal passion, entertain listeners with captivating stories, or educate an audience on niche topics, podcasting offers an incredible platform to reach people worldwide. [ ![Piper Thomson](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piper Thomson") PT ](https://learn.g2.com/author/piper-thomson) by Piper Thomson [![10 Best Music Editing Software of 2024: Tried and Tested](https://learn.g2.com/hubfs/Music%20editing%20software.png "10 Best Music Editing Software of 2024: Tried and Tested")](https://www.g2.com/articles/best-music-editing-software) [ ### 10 Best Music Editing Software of 2024: Tried and Tested ](https://www.g2.com/articles/best-music-editing-software) Looking to turn that raw recording into a polished masterpiece? Whether it’s a podcast waiting to be edited or an album begging for a flawless mix, the countless audio editing software options can be overwhelming. [ ![Samudyata Bhat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samudyata Bhat") SB ](https://learn.g2.com/author/samudyata-bhat) by Samudyata Bhat [![The Expansion of Digital Audio Advertising](https://learn.g2.com/hubfs/Audio%20ads%20-EMG.jpg "The Expansion of Digital Audio Advertising")](https://www.g2.com/articles/the-expansion-of-digital-audio-advertising) [ ### The Expansion of Digital Audio Advertising ](https://www.g2.com/articles/the-expansion-of-digital-audio-advertising) Audio advertising all started with the radio. Back when marketers first started to use radio advertising, it was the only other option to deploy mass-market advertisements outside of print media (newspaper ads, catalog ads, etc.). But since then, digital audio advertising has become so much more than radio advertising, encompassing other types of audio formats and through various online streaming platforms, like music streaming services and podcasts.  [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse [![2021 Trends in Martech and Adtech](https://learn.g2.com/hubfs/marketing%20trends%202021.jpg "2021 Trends in Martech and Adtech")](https://www.g2.com/articles/martech-adtech-trends-2021) [ ### 2021 Trends in Martech and Adtech ](https://www.g2.com/articles/martech-adtech-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse [![Massive Growth in Digital Channels Means Digital Adtech Must Evolve](https://learn.g2.com/hubfs/digital%20ads%20on%20times%20square.jpg "Massive Growth in Digital Channels Means Digital Adtech Must Evolve")](https://www.g2.com/articles/massive-growth-in-digital-channels-means-digital-adtech-must-evolve) [ ### Massive Growth in Digital Channels Means Digital Adtech Must Evolve ](https://www.g2.com/articles/massive-growth-in-digital-channels-means-digital-adtech-must-evolve) Over the past decade, there have been huge shifts in the digital advertising landscape, including the rise of social media advertising, video advertising, and mobile advertising. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse Show More ## Digital Audio Advertising Software Discussions 0 Question on: TelmarHelixa [What should I look for in a cross-media planning tool?](/discussions/what-should-i-look-for-in-a-cross-media-planning-tool) Buyers often look for tools that connect audience intelligence to reach modelling, scenario planning, duplication analysis and the ability to build scenarios with intuitive workflows and customisation options that fit different planning needs. An effective cross-media planning tool should help teams move from audience strategy into practical planning decisions across channels. Buyers often look for the ability to forecast reach holistically, understand duplication and overlap between media types and test planning scenarios before investment is committed. It is also important that the workflow supports real-world complexity, such as planning across digital and traditional channels, applying audience definitions consistently and incorporating bespoke media or custom channel inputs when needed. The best tools make this process intuitive for planners, without requiring heavy manual stitching across separate systems. TelmarHelixa is designed around this integrated approach, connecting audience intelligence directly to reach modelling, reach curves and scenario planning so teams can evaluate cross-channel plans in one environment with the flexibility to adapt to different planning needs and data maturity levels. Answered: Elke Cathrall on February 4, 2026 [Your answer](/discussions/what-should-i-look-for-in-a-cross-media-planning-tool/comments/new?remote=true) 0 Question on: TelmarHelixa [Can brands use their own proprietary audience segments in planning tools?](/discussions/can-brands-use-their-own-proprietary-audience-segments-in-planning-tools) Many brands have internal audience frameworks based on CRM, research or strategic segmentation. Planning tools increasingly need to accommodate client defined audience logic so insights and media decisions align with how the organisation already thinks about consumers. Yes, many brands have proprietary audience definitions that sit alongside syndicated media surveys, often shaped by internal research, CRM strategy or long-term segmentation work. Planning tools are increasingly expected to accommodate these client-defined audience structures so media decisions align with how the organisation already thinks about its consumers, not only how standard survey segments are packaged. In practice, this means being able to reflect a brand’s proprietary audience logic within the same environment used to analyse and plan against established media survey data and allowing teams to evaluate reach, channel mix and scenario outcomes using strategic segments that are specific to the brand. TelmarHelixa supports this through custom audience builds, enabling proprietary audience frameworks to be incorporated into audience insight and cross-media planning workflows across subscribed media surveys. Answered: Elke Cathrall on February 4, 2026 [Your answer](/discussions/can-brands-use-their-own-proprietary-audience-segments-in-planning-tools/comments/new?remote=true) 0 Question on: TelmarHelixa [How do you estimate audience overlap or duplication across channels?](/discussions/how-do-you-estimate-audience-overlap-or-duplication-across-channels) When campaigns span multiple channels, overlap becomes critical. Understanding duplication helps teams avoid double counting, identify incremental reach opportunities and build more efficient cross-channel plans. Audience overlap or duplication is typically estimated by modelling how reach builds across channels rather than treating each channel in isolation. Because the same individuals may be reached through multiple media environments, cross-channel planning requires an approach that can account for shared exposure and avoid overstating total audience reach. In practice, this is critical for allocating investment efficiently. Without understanding overlap, plans can concentrate spend on repeated exposure to the same people, increasing frequency rather than delivering incremental reach. Accounting for duplication helps teams reduce wasted exposure (GRPs/Impressions etc) and direct budget toward the channels that contribute net new audience reach. TelmarHelixa supports this through cross-media reach modelling that incorporates duplication and overlap across media types, allowing planners to forecast reach curves and scenario outcomes with a clearer view of how channels interact within a single workflow. Answered: Elke Cathrall on February 4, 2026 [Your answer](/discussions/how-do-you-estimate-audience-overlap-or-duplication-across-channels/comments/new?remote=true) - ‹ Prev‹ Prev - 1 - [2](/categories/digital-audio-advertising/resources?discussions_page=2) - [3](/categories/digital-audio-advertising/resources?discussions_page=3) - [4](/categories/digital-audio-advertising/resources?discussions_page=4) - [5](/categories/digital-audio-advertising/resources?discussions_page=5) - [6](/categories/digital-audio-advertising/resources?discussions_page=6) - [Next ›Next ›](/categories/digital-audio-advertising/resources?discussions_page=2) ## Digital Audio Advertising Software Reports Small-Business Grid® Report for Digital Audio Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Audio Advertising Summer 2026 G2 Report: Momentum Grid® Report Grid® Report for Digital Audio Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Digital Audio Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Audio Advertising Spring 2026 G2 Report: Momentum Grid® Report Momentum Grid® Report for Digital Audio Advertising Winter 2026 G2 Report: Momentum Grid® Report Grid® Report for Digital Audio Advertising Winter 2026 G2 Report: Grid® Report