# Best Digital Asset Management Software - Page 20

## How Many Digital Asset Management Software Products Does G2 Track?

**Total Products under this Category:** 366

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Amplience (+1.05%) - Among all products in this category, Amplience recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Digital Asset Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 366+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Digital Asset Management Software
 ![G2 Grid® for Digital Asset Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-asset-management/grids.png?focus%5B%5D=3213&focus%5B%5D=4006&focus%5B%5D=1288&focus%5B%5D=19723&focus%5B%5D=125608&focus%5B%5D=24756&focus%5B%5D=5198&focus%5B%5D=16794)

Highlighted products: Bynder, Canto, Adobe Experience Manager, Cloudinary, Air, Aprimo, MediaValet, and Plytix Cloud PIM & DAM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-asset-management/grids.json?focus%5B%5D=bynder&focus%5B%5D=canto&focus%5B%5D=adobe-experience-manager&focus%5B%5D=cloudinary&focus%5B%5D=air-labs-inc-air&focus%5B%5D=aprimo&focus%5B%5D=mediavalet&focus%5B%5D=plytix-cloud-pim-dam)

**Sponsored**

### Cloudinary

Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 13,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted, Paul Smith and Rivian, rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com. Brands use Cloudinary to -Boost ecommerce conversion with optimized images, videos, 3D. -Improve operational efficiency by automating management and transformation of visual assets at scale. -Unlock innovative visual experiences with powerful APIs and workflow automation tools.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=260&secure%5Bchosen_at%5D=2026-08-08T15%3A15%3A01Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19723&secure%5Bresource_id%5D=260&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-asset-management%3FiOS%3D%25253Frefid%25253Dorganic%26page%3D20&secure%5Btoken%5D=2290ceeeb1e8140eb65bd7dd6679f5fa298b11bbffde318be586e3c33ec6f93a&secure%5Burl%5D=https%3A%2F%2Fcloudinary.com%2Fdemos%3Futm_campaign%3D4604-%26utm_medium%3Daffiliate%26utm_source%3Dg2%26utm_content%3Dproducts&secure%5Burl_type%5D=paid_promos)

### [IO Integration](https://www.g2.com/products/io-integration/reviews)

Managing the lifecycle of assets from ideation through distribution to archiving.

#### Who Is the Company Behind IO Integration?

- **Seller:** [Iointegration](https://www.g2.com/sellers/iointegration)
- **HQ Location:** Liverpool, England, United Kingdom
- **Twitter:** @ioi\_inc  
5,452 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe5af07169f11dc9e184cb6b5bde5aa8c00390ad3b82252e899827f394a812bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbluprintx%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

### [iRights](https://www.g2.com/products/irights/reviews)

Integra iRights platform has been built to streamline text permissions, photo research, and media rights acquisition workflows for publishers. Offered as a cloud-based solution, user access controls in iRights provides the flexibility for publishers to use the solution either with their in-house staff or external contract staff or vendors. This comprehensive portal removes the burden of manual tracking through multiple excel sheets and can also store contracts, assets, and rights metadata associated with photos / rich media and text permissions.

#### Who Is the Company Behind iRights?

- **Seller:** [Integra Software Services](https://www.g2.com/sellers/integra-software-services-068285f3-7fc8-44c6-9f3c-365bf217d33e)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29960864a78983b5bca6173b12fd2f01d7de61185c6d863a8d970eb3c3c7866e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintegra-software-services-pvt-ltd&secure%5Burl_type%5D=linkedin_company_website)

### [It'sRapid](https://www.g2.com/products/it-srapid/reviews)

With IT’SRAPID, creating visual content like images and videos for product detail pages (PDPs), display ad and shoppable video campaigns, e-mail marketing campaigns, brand pages and brand stores has never been easier. Whether you’re selling direct via your own web site and e-mail, on Amazon, Instacart, Kroger, Target, Walmart or through social media, we’re here to help. Our Creative Management Platform and Creative Managed Services make it fast and easy to build high-quality visual content at scale.

#### Who Is the Company Behind It'sRapid?

- **Seller:** [IT'SRAPID](https://www.g2.com/sellers/it-srapid)
- **HQ Location:** Palo Alto, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a096aa09c9700b9b59f37795e0a195cad2ef7a2076af56e81ced61825b65cf78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fitsrapid%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Kadanza](https://www.g2.com/products/kadanza/reviews)

Kadanza is a cloud platform that helps you manage your brand and communication assets. It enables you to get everyone on-brand through smart tools, like a DAM system, a branded CMS, or creative automation with smart design templates.

#### Who Is the Company Behind Kadanza?

- **Seller:** [Kadanza](https://www.g2.com/sellers/kadanza)
- **Year Founded:** 2011
- **HQ Location:** Antwerpen, BE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6caea4efd959cb6dc71ba54f3a482f7e3785469d1fe7e2315e2d1048054c73de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkadanza%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Kermit Labs](https://www.g2.com/products/kermit-labs/reviews)

Founded in 2021 by brothers Wells and Knox Childress, Kermit Labs is a fast-growing, Houston-based technology company with approximately 25 employees. The company's unique origin is rooted in the high-end interior design and automotive industries, where the founders first witnessed the business struggle of visualizing and selling complex, customized products. This real-world industry gap directly led to the creation of the Kermit Portal. Kermit Labs is the developer of an enterprise Visual Commerce Operating System. Our core focus is providing a central "Source of Truth" that unifies Product Information Management (PIM) and Digital Asset Management (DAM) with a powerful 3D Configuration Engine. This infrastructure enables brands in complex sectors (Automotive, Luxury, Home Goods) to automate asset creation, streamline approvals, and deploy real-time configuration tools that drive e-commerce conversion. Kermit Labs specializes in delivering end-to-end Commerce Architecture and Digital Twin solutions. The platform is battle-tested, as it was initially built and refined internally to run high-volume visualization projects for our own ventures (User Zero), ensuring the technology is commercially viable and robust. We prioritize seamless, secure integration with major enterprise stacks like SAP and Salesforce, providing clients with unparalleled data synchronization and efficiency.

#### Who Is the Company Behind Kermit Labs?

- **Seller:** [Kermit Labs](https://www.g2.com/sellers/kermit-labs)
- **Year Founded:** 2021
- **HQ Location:** Houston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dca8ab326e79e5896db4fb9714989e537349a4e41104cb70a6be6d0c84b66409&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkermitlabs%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Keyvoto](https://www.g2.com/products/keyvoto/reviews)

Keyvoto is an innovative Product Experience Management platform designed to streamline product data management for brands and retailers. By centralizing product information, Keyvoto enhances collaboration, ensures data accuracy, and delivers consistent omnichannel customer experiences. The platform automates the distribution of product data, eliminating manual processes and reducing delays, thereby improving operational efficiency. Key Features and Functionality: - Centralized Product Information: Acts as a single source of truth, consolidating all product data into one accessible location. - Data Validation and Enrichment: Ensures product information is accurate and comprehensive, enhancing the quality of product listings. - Real-Time Insights: Provides analytics on product performance, market trends, and competitive positioning. - Automated Commerce Insights : Utilizes AI to monitor online pricing, product availability, and digital shelf positioning, enabling timely adjustments to pricing strategies and inventory management. - Seamless Integration: Connects with various ERP and e-commerce platforms through APIs, facilitating smooth data flow across systems. Primary Value and Solutions Provided: Keyvoto addresses the inefficiencies and costs associated with fragmented product data management by offering a unified platform that automates and streamlines these processes. This leads to improved collaboration between brands and retailers, enhanced customer experiences through accurate and rich product information, and increased sales opportunities. By eliminating manual data entry and providing real-time market insights, Keyvoto empowers businesses to make informed decisions, stay competitive, and effectively manage their digital presence.

#### Who Is the Company Behind Keyvoto?

- **Seller:** [Keyvoto](https://www.g2.com/sellers/keyvoto)
- **HQ Location:** Athens, GR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe004bd57bfb16546bfdeec169799a96460902fef2b494121c25c50b9ab0ed87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkeyvoto%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

### [Knox Media Hub](https://www.g2.com/products/knox-media-hub/reviews)

Knox Media Hub is a cloud-native Media Asset Management (MAM) platform that combines powerful distribution, automation, and orchestration features into a single, integrated solution. Designed to streamline the Media supply chain, the platform serves as a central command center for media operations, accessible through a single browser tab. Users can effortlessly ingest, catalog, transform, automate processes, and globally share content, all within a single, intuitive interface and no-code environment. By automating complex workflows and seamlessly integrating with external services, the platform enhances efficiency and reduces operational complexities. \*Key capabilities:\* - Media Library and Catalog - Metadata Management - Media share and collaboration - Video Processing (transcoding, QC, captioning, ...) - No-code Orchestration & Automation - Global Distribution - Cloud Storage Management - Data Analytics - API integrations With its intuitive no-code interface, Knox Media Hub eliminates operational complexity, allowing media companies to focus on monetizing their assets rather than managing their infrastructure.

#### Who Is the Company Behind Knox Media Hub?

- **Seller:** [Knox Media Hub](https://www.g2.com/sellers/knox-media-hub)
- **Year Founded:** 2012
- **HQ Location:** Barcelona, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=608b67f3e5c707cd42089602f634f1cefa0edd29492a971e48990eec32f8f317&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fknox-media-hub-sl%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Layout International A7 Pro](https://www.g2.com/products/layout-international-a7-pro/reviews)

DAM can be used to organize, identify, manage, distribute and archive digital assets. A7Pro is a web-based DAM system designed and developed by Layout International, giving users round-the-clock access to live and archived digital assets. It automatically creates a centralized repository of all digital assets and extracts related metadata, making the digital database easily and accurately searchable.

#### Who Is the Company Behind Layout International A7 Pro?

- **Seller:** [Layout International](https://www.g2.com/sellers/layout-international)
- **Year Founded:** 1989
- **HQ Location:** Dubai, AE
- **Twitter:** @layoutintl  
356 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b30aa7595a1b53f60e8dc09c25735a6452012342c3a7e8866ce3476bbfb2f3d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flayout-international&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [Lets Flo](https://www.g2.com/products/lets-flo/reviews)

Flo is ecommerce workflow software that makes it easy for online fashion brands to scale up content production. From sample management to getting content live, Flo coordinates your content production workflows so your ranges are content-ready in record time.

#### Who Is the Company Behind Lets Flo?

- **Seller:** [Lets Flo](https://www.g2.com/sellers/lets-flo)
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dea609c80b616a40167cf01ebd03dcafc145a3cc3f01062c4bcce558e14039ca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fletsflo&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

### [Libravid](https://www.g2.com/products/libravid/reviews)

Libravid is the video platform for creators, with everything you need to edit, share, review, and publish your videos. The video editor runs in a web browser and allows collaborators to work on the same sequence at the same time, with clip changes and comments pushed live. It supports videos with alpha channel, and has effects like color correction, scale, position, crop, title generators, transitions, and more. The platform has built-in review and approval workflows, allowing clients and collaborators to comment and approve videos and other files securely from anywhere. Custom metadata and tagging allow media to be sorted, searched, and organized so team members can find what they need fast. When a project is done, publish it to platforms like YouTube with just a few clicks. After publishing, view reports on performance such as views, likes, and shares. For more information, visit https://libravid.io

#### Who Is the Company Behind Libravid?

- **Seller:** [Libravid](https://www.g2.com/sellers/libravid)
- **Year Founded:** 2012
- **HQ Location:** Boston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3303c2b635c04b182e5632c0af34f7d3f5cc52659050785c058a5ffb4ba73e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faxle-ai&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

### [LicenseWatch SAM](https://www.g2.com/products/licensewatch-sam/reviews)

The LicenseWatch SAM solution is the world leading software solution that helps organizations to save on their software license costs and to minimize compliance risks. It is extremely easy to use and quick to implement, providing fast Return on Investment (ROI) while the Total Cost of Ownership (TCO) is attractive for all sizes of organizations.

#### Who Is the Company Behind LicenseWatch SAM?

- **Seller:** [LicenseWatch A/S](https://www.g2.com/sellers/licensewatch-a-s)
- **Year Founded:** 2002
- **HQ Location:** Søborg, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8a8f35860af9ad22b474833f9ee18ace1f910bcea035618440ad856a0241c21&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flicensewatch&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [LightRocket Enterprise](https://www.g2.com/products/lightrocket-enterprise/reviews)

LightRocket Enterprise is a digital asset management provider. We partner with organisations to provide a secure digital asset management platform. Our platform helps clients organise, locate, and securely share their digital media assets with their clients and teams around the world. With personalised consultancy and professional support, we work alongside our clients to create a tailored product priced specifically for their budget.

#### Who Is the Company Behind LightRocket Enterprise?

- **Seller:** [LightRocket](https://www.g2.com/sellers/lightrocket)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LightRocket Media Manager](https://www.g2.com/products/lightrocket-media-manager/reviews)

The LightRocket Media Manager system positively bristles with sensible, well thought out and easy to understand functionality. Each feature has been carefully designed by a team with first hand experience of the multi-faceted challenge of managing a digital archive. It's all about creating a great user experience while simplifying your digital workflow; boosting efficiency while saving you time and money.

#### Who Is the Company Behind LightRocket Media Manager?

- **Seller:** [Lightrocketmedia](https://www.g2.com/sellers/lightrocketmedia)
- **HQ Location:** N/A
- **Twitter:** @LightRocket  
159 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lookatme Collect](https://www.g2.com/products/lookatme-collect/reviews)

The right Digital Asset Management solution will help you store, find, update and manage who, when and how your digital assets are used.

#### Who Is the Company Behind Lookatme Collect?

- **Seller:** [Media Equation](https://www.g2.com/sellers/media-equation)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MainConcept 2GO XDCAM Transcoder AMI](https://www.g2.com/products/mainconcept-2go-xdcam-transcoder-ami/reviews)

The MainConcept 2GO XDCAM Transcoder AMI is a pre-configured, containerized microservice designed to streamline the transcoding of media files into professional Sony XDCAM formats. Leveraging MainConcept's industry-leading MPEG-2 and DVCPRO codecs, this solution ensures high-quality output suitable for broadcast and production environments. Key Features and Functionality: - Comprehensive Format Support: Supports transcoding to a full range of Sony XDCAM camcorder formats, including XDCAM HD, XDCAM EX, XDCAM IMX, and XDCAM DV (DVCAM. - Wide Ingest Compatibility: Accepts a broad array of input file formats, facilitating seamless integration into diverse workflows. - Ready-to-Use Presets: Offers predefined profiles for various XDCAM formats, simplifying the transcoding process and ensuring compliance with industry standards. - Flexible Deployment: As a containerized application, it can be easily deployed on local servers or in cloud environments, providing scalability and adaptability to different operational needs. - User-Friendly Control: Operable via command line, REST API, or standard container management tools, allowing for straightforward integration without the need for extensive programming knowledge. Primary Value and User Solutions: The MainConcept 2GO XDCAM Transcoder AMI addresses the challenges of efficiently converting media files into professional Sony XDCAM formats. By offering a ready-to-use, scalable, and easy-to-deploy solution, it enables broadcasters and production teams to enhance their workflows, reduce integration time, and maintain high-quality standards in media production. Its compatibility with a wide range of input formats and support for various XDCAM profiles ensure versatility and reliability in meeting the demands of modern broadcast and production environments.

#### Who Is the Company Behind MainConcept 2GO XDCAM Transcoder AMI?

- **Seller:** [MainConcept](https://www.g2.com/sellers/mainconcept-272f0395-5e49-4034-a2d5-d329828c8e60)
- **Year Founded:** 1993
- **HQ Location:** Aachen, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4b53c62a5793f4a0d03ab7ad124e67c736bacd385da3b2dd7eefef5e2cce176&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmainconcept&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

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[Browse Digital Asset Management Themes](/categories/digital-asset-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated October 8, 2024

Digital asset management (DAM) software stores, organizes, and distributes rich media files in a central location. Rich media files can include photos, creative files, video, audio, presentations, documents, and more. Businesses large and small invest in DAM software for various purposes, often to manage marketing content. DAM software helps businesses get more value from their digital assets by storing them in a centralized digital library, providing employees, clients, contractors, and other key stakeholders controlled access to digital assets.

DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. They can also be used by product teams who require up-to-date assets when building products or by sales teams who need to leverage brand assets when creating presentations. Externally, DAM systems provide PR firms, partners, distributors, retailers, franchisees, or agencies with controlled access to digital assets for on-brand content creation.

These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians" to oversee these assets, build and enforce the taxonomy, tags, and metadata used to organize them, and ensure they follow established brand-specific guidelines. Many modern DAMs include rules-based automation and machine learning to ease administrative overhead.

The value of a DAM system is amplified when it is integrated with other tools in the business. DAM systems are often at the core of creative processes. They connect creative, collaboration, and project management tools to streamline the creation process. They can also connect [web content management software](https://www.g2.com/categories/web-content-management), [enterprise content management (ECM) software](https://www.g2.com/categories/enterprise-content-management-ecm), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to streamline the customer experience process.

While the foundational DAM functionality revolves around storing, organizing, and distributing a company’s digital assets, some products provide advanced organization and search capabilities. Select products utilize AI to autotag assets, provide suggested tags, and automatically organize assets that are uploaded to the DAM based on how similar assets are already organized or based on metadata.

To qualify for inclusion in the Digital Asset Management category, a product must:

- Provide storage for company-wide rich media files, such as photos, sound files, videos, presentations, and graphics, in a centralized library
- Allow users to efficiently organize and search assets through the use of media tags or other advanced search capabilities
- Offer tools for managing rights and permissions of media content for external use and embedding on internal or external websites
- Save and track the history of previous versions of digital assets and ensure the most updated versions are available to use and distribute

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