DataOps Platforms Resources
Articles, Discussions, and Reports to expand your knowledge on DataOps Platforms
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, discussions from users like you, and reports from industry data.
DataOps Platforms Articles
What Is Happening in the Data Ecosystem in 2022
What is Data? Data is a valuable resource. Data is the next gold. Data is the new oil. Data is the brain of the company.
by Preethica Furtado
G2 Launches New Category for DataOps Platforms
Every transaction that we make creates data. From swiping your card while going grocery shopping, to closing a billion-dollar merger, each transaction creates several data points across the digital ecosystem. Although this is unstructured data, it's how we use these billions of data points to create and derive information that forms the underlying structure of data management and data science. Data value needs to be delivered to businesses as soon as possible, and converting this value into actionable insights is critical.
by Preethica Furtado
DataOps Platforms Discussions
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Question on: Databricks
What is Lakehouse in Databricks?What is Lakehouse in Databricks?
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Lakehouse is a new and open data management architecture solution that combines the best features of the data lake and warehouse.
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Traditional data warehouses used highly structured data that was high-cost but easy to use.
Data lakes handles unstructured data at low cost in a way that was difficult to use.
Lake house makes it easy to handle both types of data in way that is almost as cheap as a traditional lake and almost as easy as a traditional warehouse
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Lakehouse architecture is the merging of the data warehouse and data lake concepts into a single platform, with built-in support for lineage maintenance and ML.
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What is a Data Lakehouse? A data lakehouse is a new, open data management architecture that combines the flexibility, cost-efficiency, and scale of data lakes with the data management and ACID transactions of data warehouses, enabling business intelligence (BI) and machine learning (ML) on all data.
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Question on: Fivetran
How else are you using Census?Hey all, we have been using Census for a while and I wanted to ask around how else are you using Census today? We are using Census mainly as a reverse ETL tool, but how else are you using Census today?
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Hey Nikolas,
Would love other Census users to chime in, but there are lots of use cases our customers use us for :)
In fact, we recently revamped our customer stories page so you can filter by use cases and integration to get inspired by how others are using Census. A good place to start would be filtering by destination tools that are used in your company, that are not already connected to Census: https://www.getcensus.com/customers#all-stories
Some of the most interesting use cases we see that go beyond “customer 360” are around:
* Product-qualified lead scoring - a great way to help the sales team prioritize leads from trials. Learn more at https://www.getcensus.com/blog/product-qualified-leads-pqls-the-data-backed-process-to-help-you-increase-revenue
* Automated personalized marketing to drive product adoption - This could be joining third party data or data from enrichment tools (e.g. Clearbit) to drive more adoption of your product. One of our customers Crossbeam use this to automatically recommend integrations to their customers inside their product: https://www.crossbeam.com/blog/how-we-use-partner-data-conversions-product-led-growth/
Hope that’s helpful and let us know if you had a specific team in mind that you wanted use cases for.
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Question on: Fivetran
How to sync data from Snowflake to Salesforce.how do i sync data from Snowflake to Salesforce using Census.
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Hey Shannel,
Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.
Here is a video showing the end to end flow: https://www.youtube.com/watch?v=cxGYb9U9ePk&ab_channel=Census
Here are the docs to follow: https://docs.getcensus.com/destinations/salesforce
At a high level the steps are:
1. Sign up for a free account of Census here: https://app.getcensus.com/ . Select “Sign up” tab.
2. Under “Connections” connect to your Snowflake instance. Instructions here: https://docs.getcensus.com/sources/snowflake
3. Then connect to your Salesforce instance https://docs.getcensus.com/destinations/salesforce
4. Create a Sync to send data from Snowflake to Salesforce. During the sync creation process you can choose what Snowflake fields you want to map to Salesforce fields.
If you need any help please don’t hesitate to reach out at support@getcensus.com and we’d be happy to walk you through it.
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DataOps Platforms Reports
Grid® Report for DataOps Platforms
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for DataOps Platforms
Spring 2026
G2 Report: Momentum Grid® Report
Grid® Report for DataOps Platforms
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for DataOps Platforms
Winter 2026
G2 Report: Momentum Grid® Report
Grid® Report for DataOps Platforms
Fall 2025
G2 Report: Grid® Report
Momentum Grid® Report for DataOps Platforms
Fall 2025
G2 Report: Momentum Grid® Report


