# Best Customer Data Platforms (CDP) - Page 19

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-08T00%3A08%3A18Z&secure%5Bdisplayable_resource_id%5D=1202&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1202&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1402206&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_post-cta%3Dblognavcard-service%26page%3D19&secure%5Btoken%5D=9f7c0b4d4d421dd4c52e85f6ffd337ae6951018d71ad9a14dfd8c508c4efb16a&secure%5Burl%5D=https%3A%2F%2Fwww.zepic.com%3Futm_source%3DG2clickads%26utm_medium%3DG2%26utm_campaign%3DCategory%26utm_id%3DG2%26utm_term%3DRetail&secure%5Burl_type%5D=custom_url)

### [Rocket Effect Data IQ](https://www.g2.com/products/rocket-effect-data-iq/reviews)

Rocket Effect Data IQ is a customer data platform that aggregates information from various sources into unified visitor profiles for entertainment centers. By consolidating data from POS systems, ticketing platforms, CRMs, and other sources, Data IQ creates holistic profiles that reveal engagement patterns, preferences, and behaviors. Key features include: Centralized repository of all customer information in one place Integration with source systems like POS, CRM, reservations etc to unify data Capture of purchase history, gaming activity, visit records, promotional responses Segmentation tools to group customers based on attributes and behaviors Analytics dashboards to uncover trends across customer lifecycle stages Unified profiles enable precision targeting of campaigns across channels, personalization of loyalty program perks, refinement of offerings based on insights, and optimization of customer experiences. The end goal is to maximize the value of entertainment center relationships through a 360-degree customer view. With reliable data centralization as a foundation, Rocket Effect’s platforms for marketing automation, retention and revenue growth can execute intelligent strategies informed by analytics. Consolidated customer records drive everything from acquisition to promotions to win-back initiatives.

#### Who Is the Company Behind Rocket Effect Data IQ?

- **Seller:** [Rocket Effect](https://www.g2.com/sellers/rocket-effect)
- **Year Founded:** 2018
- **HQ Location:** Royal Oak, Michigan
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d13b547980ad05dc4ecb061b381671c2988be2154d9677a7ce4f36acff1b9bb8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frocket-effect%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Sales Infinite](https://www.g2.com/products/sales-infinite/reviews)

Sales Infinite is a holistic platform that combines CRM with complete Customer Lifecycle Management and E-Commerce.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Sales Infinite?

- **Seller:** [Innovations infinite](https://www.g2.com/sellers/innovations-infinite)
- **Year Founded:** 2011
- **HQ Location:** Reading, GB
- **Twitter:** @InnovationsInf  
5 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab16fc157a99e7dfb9a9956be82163ec9a04c9ee2dba68571ca3e4a7d60143c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finnovations-infinite%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About Sales Infinite?

- [What is Sales Infinite used for?](https://www.g2.com/discussions/what-is-sales-infinite-used-for)

### [Scal-e](https://www.g2.com/products/scal-e/reviews)

Scal-e helps brands deliver the right message, at the right time, to the right person and through the right channel. Via the implementation of a 100% tailor-made DataMart, makes it possible to capture all the data and organize them around unified profiles in order to personalize omnichannel interactions and to have relevant, reliable and actionable information available in real time.

#### Who Is the Company Behind Scal-e?

- **Seller:** [Scal-e](https://www.g2.com/sellers/scal-e)
- **Year Founded:** 2007
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bc2c52d9279f8e258e4c1098a28d63f578116288159f822f52068c7ab2ba7446&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscalemartech&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

### [Sirdata](https://www.g2.com/products/sirdata/reviews)

Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.

#### Who Is the Company Behind Sirdata?

- **Seller:** [Sirdata](https://www.g2.com/sellers/sirdata)
- **Year Founded:** 2012
- **HQ Location:** PARIS, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d8e0c0ec8ccf4ee07fcc43f725284fdc5d7a0241b9281ca78b7f4f0655b1c41&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsirdata&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [Skeepers Customer Data Activation](https://www.g2.com/products/skeepers-customer-data-activation/reviews)

Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships, amplify reach, boost engagement, drive sales, and improve consumer retention. Our solutions make it easy to create, collect, manage, and activate UGC, effectively and at scale. Skeepers Customer Data Activation solution empowers brands to deliver personalized, relevant content to the right consumers, on their preferred channels, and precisely-timed within their consumer lifecycle.This solution unlocks personalized marketing to build robust customer relationships, boost conversion, optimize campaign performance, and deliver value for customers and brands alike.

#### Who Is the Company Behind Skeepers Customer Data Activation?

- **Seller:** [Skeepers](https://www.g2.com/sellers/skeepers)
- **Year Founded:** 2012
- **HQ Location:** Marseille, FR
- **Twitter:** @Skeepersgroup  
201 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=207a550f98318247b16a3ef0c71442b71a6d2d4d984e664418e1890f663237e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskeepers%2F&secure%5Burl_type%5D=linkedin_company_website)  
400 employees on LinkedIn®

### [Smartprofile](https://www.g2.com/products/smartprofile/reviews)

#### Who Is the Company Behind Smartprofile?

- **Seller:** [Smartprofile](https://www.g2.com/sellers/smartprofile)
- **Year Founded:** 1999
- **HQ Location:** Sophia Antipolis, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11c52d579997a1f1fc97a71a695a2fd5be8b8ebc3fae9b671882fd10cf8bfd82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmartprofilebynsp&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Spectrum Context Graph](https://www.g2.com/products/spectrum-context-graph/reviews)

With Spectrum Context Graph, you get the fully integrated, accurate and enriched 360-degree customer view you need. You can add context to customer profiles, uncover timely actionable insights and create powerful experiences.

#### Who Is the Company Behind Spectrum Context Graph?

- **Seller:** [Precisely](https://www.g2.com/sellers/precisely-0b25c016-ffa5-4f51-9d9e-fcbc9f54cc55)
- **HQ Location:** Burlington, Massachusetts
- **Twitter:** @PreciselyData  
3,963 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7625aac55fc50224b866dc1039c6548253f1616db8a852a37b70885cfb50e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64863146%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,006 employees on LinkedIn®

### [Splunk Cloud Platform](https://www.g2.com/products/splunk-cloud-platform/reviews)

Search, analyze, visualize and act on your data with the flexible, secure and cost effective data platform service. Go live in as little as two days, and with your IT backend managed by Splunk experts you can focus on acting on your data. Search any kind of data in real-time to detect and prevent issues before they happen with access to the latest streaming and machine learning capabilities. Search any kind of data in real-time to detect and prevent issues before they happen with access to the latest streaming and machine learning capabilities.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Splunk Cloud Platform?

- **Seller:** [Cisco](https://www.g2.com/sellers/cisco)
- **Year Founded:** 1984
- **HQ Location:** San Jose, CA
- **Twitter:** @Cisco  
720,366 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=476aeabc5a712d049453edd5c54ea0318890d9e60d93782e37fe028224df1cbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcisco%2F&secure%5Burl_type%5D=linkedin_company_website)  
95,545 employees on LinkedIn®
- **Ownership:** NASDAQ:CSCO

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of Splunk Cloud Platform?

**["Platform as a Service provided which helps to set up quickly without any on-premise infrastructure"](https://www.g2.com/survey_responses/splunk-cloud-platform-review-5088506)**

**Rating:** 4.0/5.0 stars

_— Verified User in Supermarkets_

[Read full review](https://www.g2.com/survey_responses/splunk-cloud-platform-review-5088506)

**["SaaS offering from Splunk"](https://www.g2.com/survey_responses/splunk-cloud-platform-review-5332911)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/splunk-cloud-platform-review-5332911)

#### What Are G2 Users Discussing About Splunk Cloud Platform?

- [What is Splunk Cloud Platform used for?](https://www.g2.com/discussions/what-is-splunk-cloud-platform-used-for)

### [stellaralgo](https://www.g2.com/products/stellaralgo/reviews)

Today’s organizations want to build cohesive, transparent and sophisticated cultures anchored in data-based decision-making but often times lack the resources and “know-how” to execute in a meaningful way. StellarAlgo's customer data platform is uniquely positioned to help organizations quickly and cost-effectively organize, analyze and leverage the data they need to make successful business decisions.

#### Who Is the Company Behind stellaralgo?

- **Seller:** [stellaralgo](https://www.g2.com/sellers/stellaralgo)
- **Year Founded:** 2016
- **HQ Location:** Calgary, CA
- **LinkedIn® Page:** [ca.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1b3bdec4d44cb67b3cab7734d23ff6a8cecd101eaa7fc7937697790c61b5232b&secure%5Burl%5D=https%3A%2F%2Fca.linkedin.com%2Fcompany%2Fstellaralgo&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

### [Swayware](https://www.g2.com/products/swayware/reviews)

Swayware is a human data platform. It can identify anonymous website visitors and provide their names, emails, demographic data, and real-time behavior from across the internet. Connected to the marketing and data stack, Swayware generates 1:1 personalized emails, SMS, and in-session experiences to drive conversion. Swayware works with both business-facing and consumer-facing companies.

#### Who Is the Company Behind Swayware?

- **Seller:** [Swayware](https://www.g2.com/sellers/swayware)
- **HQ Location:** San Francisco, US
- **Twitter:** @SwaywareCorp  
8 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6cf76274f280342225cc5ad2ea5885cb764dde54f4590da0b5822eb1ae48c8e8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswayware&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [TCS CII](https://www.g2.com/products/tcs-cii/reviews)

TCS Customer Intelligence & Insights™ is an AI-driven customer analytics and real-time Customer Data Platform designed to help organizations harness data for actionable insights. By unifying data from multiple sources, CI&I enables businesses to deliver personalized services, products, and experiences at the right time through appropriate channels, thereby enhancing customer loyalty and lifetime value. Key Features and Functionality: - AI/ML-Powered Analytics: Utilizes artificial intelligence and machine learning to provide personalized recommendations and next-best actions, enhancing customer engagement. - Pre-Built, Industry-Specific Solutions: Offers ready-to-use solutions tailored for industries such as banking, insurance, retail, and public services, ensuring faster time-to-value. - Omnichannel Customer Experiences: Improves customer interactions across various channels by providing a unified 360-degree customer view, leading to increased engagement and satisfaction. - Real-Time CDP: Collects and unifies multi-source customer data into a single view, enabling real-time personalized customer engagement. - Loyalty Management: Applies AI and real-time CDP capabilities to develop personalized loyalty programs that build strong emotional connections with customers. Primary Value and Solutions Provided: CI&I addresses the challenge of fragmented customer data by integrating information from diverse sources to create a comprehensive customer profile. This integration allows businesses to: - Enhance Customer Loyalty: Deliver personalized experiences that resonate with customers, fostering long-term relationships and increasing lifetime value. - Optimize Marketing Efforts: Utilize AI-driven insights to create targeted campaigns, improving cross-sell and upsell opportunities while reducing marketing costs. - Accelerate Digital Transformation: Leverage pre-built, industry-specific use cases to quickly implement solutions that drive business growth and adaptability. By providing a unified platform that combines customer analytics, real-time data processing, and loyalty management, TCS Customer Intelligence & Insights™ empowers organizations to deliver hyper-personalized customer experiences, build emotional loyalty, and drive top-line growth.

#### Who Is the Company Behind TCS CII?

- **Seller:** [TATA Consultancy Services Limited](https://www.g2.com/sellers/tata-consultancy-services-limited)
- **Year Founded:** 1968
- **HQ Location:** Mumbai, Maharashtra
- **Twitter:** @TCS  
578,666 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4756df8f0f0609a6c3fbfa5b6b6e3a6b961f82dcd5ce239dc9a8a18a558f44e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftata-consultancy-services&secure%5Burl_type%5D=linkedin_company_website)  
708,725 employees on LinkedIn®
- **Ownership:** NSE: TCS

### [The Data Refinery](https://www.g2.com/products/the-data-refinery/reviews)

Uniting data from marketing, sales, operations and finance systems and gluing it together with public datasets to create an enriched, trustworthy single view; Used by the next generation of British ecommerce retailers, The Data Refinery is designed to help everyone in ecommerce understand what is driving good and bad performance, and make better decisions in a really simple way.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind The Data Refinery?

- **Seller:** [The Data Refinery](https://www.g2.com/sellers/the-data-refinery)
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=012d85213c21be2b20dd055a435f077b97394c53fd8ac6ff4a1a53df834f2059&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-data-refinery&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of The Data Refinery?

**["transforming and enriching data to improve its quality and facilitate its analysis."](https://www.g2.com/survey_responses/the-data-refinery-review-9864283)**

**Rating:** 5.0/5.0 stars

_— Serkan V._

[Read full review](https://www.g2.com/survey_responses/the-data-refinery-review-9864283)

### [Tracardi](https://www.g2.com/products/tracardi/reviews)

TRACARDI free open-source customer data platform that offers you excellent control over your customer data. TRACARDI offers: - Customer Data Integration - Customer Data Modelling - User Experience Personalization - Profile Unification - Marketing Automation Tracardi is based on the open-source Apache Unomi platform.

#### Who Is the Company Behind Tracardi?

- **Seller:** [Tracardi](https://www.g2.com/sellers/tracardi)
- **HQ Location:** Wrocław, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ee77641e71ed5db9e18023a79534c2e9aef7ce8a8e26180bd960d737fb3eca4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftracardi%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Transitiv](https://www.g2.com/products/transitiv/reviews)

We built the world’s first fully-automated,optimized and truly OPEN multi-channel marketing platform.

#### Who Is the Company Behind Transitiv?

- **Seller:** [Transitiv](https://www.g2.com/sellers/transitiv)
- **Year Founded:** 2016
- **HQ Location:** Farmers Branch, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3bd91a38271bcd1c412b3ba58e9914ebb80f870b06d0ae19f69f323afc020b88&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftransitiv&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [TrueSource Data Storefront](https://www.g2.com/products/truesource-data-storefront/reviews)

TrueSource is a Xoogler-founded data monetization platform for data providers. We create white-labeled self-serve data storefronts for data providers to increase their revenues and decrease their manual engineering burden in data discovery, data delivery, payments, invoicing, etc. We're basically Shopify for Data.

#### Who Is the Company Behind TrueSource Data Storefront?

- **Seller:** [TrueSource](https://www.g2.com/sellers/truesource)
- **Year Founded:** 2021
- **HQ Location:** Palo Alto, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f93fca9789d531ed5f87f3c48032723c26a8cb96158fb4d851a8230005e2850c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftruesource-technologies&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

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- [Customer Journey Analytics](/categories/customer-journey-analytics)

[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
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Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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