QL Campaign

0 reviews

QL Campaign is campaign management software built for retailers who run many promotions at once across digital and physical channels. It gives marketing teams one place to plan, produce, run and measure campaigns, from email, app, web and social through to printed flyers, shelf labels and local advertising. Planning starts with a full overview of all marketing activities. Teams can place products into campaigns using drag-and-drop planning, schedule campaigns well ahead of time, and automate recurring promotions. Flexible templates for web snippets, customer dialogues and flyers let users preview campaign content visually before it goes live. Built-in proofing tools make it easier to work with in-house or agency designers. Personalization is a core strength. QL Campaign includes an advanced segmentation engine that groups customers by behavior, so offers can be targeted to the right people. Automation rules start individual customer dialogues and deals based on how each customer behaves. Personal deals can be connected to POS, eCommerce or a dedicated deal engine, and A/B testing helps teams find what works best. Because a promotion only succeeds if the products are on the shelf, QL Campaign also shows item sales, stock levels, orders and purchasing. This helps marketing and operations make sure campaign items are available in every store. Both teams can work in the system at the same time, see changes as they happen, and avoid overwriting each other’s active campaigns. Real-time dashboards and automated reports track how campaigns, dialogues and customer segments are performing. With that insight, teams can adjust quickly and get more return from their marketing spend. QL Campaign integrates with POS systems, eCommerce platforms, CRM, and email, SMS and social media tools, so it fits into an existing retail technology stack. QL Campaign is developed by Temalogic, a Scandinavian retail software company. It is part of the QL suite, alongside QL Price, QL Assortment and QL Customer.

QL Assortment

0 reviews

QL Assortment is assortment management software for retail category and supply departments. It brings all the information buyers and category managers need into one platform. This helps teams make better purchasing decisions and keep the product range in line with what customers want. Category planning is at the center of the product. Teams can plan assortments with multi-tier calculations and handle purchasing, allocation and replenishment in the same workflow. For retailers whose products change from season to season, QL Assortment has advanced models for managing product generations over many seasons. It can combine behavioral data across seasons, items and even brands. This lets planners learn from how earlier versions of a product performed when they decide what to buy next. Vendor management is built in. Buyers can collect and compare supplier offers and benchmark them against each other before committing to a purchase. Not every store needs the same range. With store differentiation, retailers can tailor each store’s assortment to its local market and customer preferences, so shelf space goes to products that sell in that location. Once the range is live, category management tools track how categories and individual items are performing, so teams can spot problems early and act on them. The whole plan sits in an open data model, the planning “cube,” which works with any analytics tool. Teams can analyze and report on their assortment plans with the BI tools they already use, without being locked into a closed system. QL Assortment is developed by Temalogic, a Scandinavian retail software company. It is part of the QL suite, alongside QL Campaign, QL Price and QL Customer.