Best Customer Data Platforms (CDP) - Page 14

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 320

Category Stats (Oct 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Stibo Systems MDM (+1.98%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 28,400+ Authentic Reviews
  • 320+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Brevo, Customer.io, Klaviyo, MoEngage, and D·engage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=brevo-brevo&focus%5B%5D=customer-io&focus%5B%5D=klaviyo&focus%5B%5D=moengage&focus%5B%5D=d-engage)

Blotout

Blotout is first-party data infrastructure for performance marketers. iOS privacy changes, cookie deprecation, ad blockers, and consent regulation have quietly stripped away the conversion data that ad platforms need to optimize. Match rates drop. CAC climbs. Attribution gets fuzzy. Most teams accept this as the cost of doing business. We don't. Blotout runs on your domain — not a third-party pixel — and captures events at the edge before they get blocked, stripped, or lost. We stitch identities into a Persistent first-party ID graph, deduplicate against client-side pixels, and forward clean, enriched signals to every channel that matters: Meta CAPI, Google Ads, TikTok, Klaviyo, Pinterest, Snapchat, X, Mailchimp, Amplitude, Spotify, and 55+ more. The result: higher Event Match Quality, recovered conversions, lower CPAs, and reporting that reflects what customers actually do. GDPR and CCPA compliant with complete audit trails and data sovereignty. Our products: EdgeTag. Server-side tracking and identity infrastructure. One-click installation on Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and custom stores. Sends server-side events to every major ad platform with first-party identifiers your client-side pixel can't capture. ConsentIQ. Built-in consent management and analytics. Tracks opt-in rates, regional consent breakdowns (EU, UK, CA), and category-level consent — without the GDPR compliance theatre. Who we work with: High-growth DTC and ecommerce brands, performance agencies running paid media for them, and headless commerce teams that need infrastructure-grade data control. From eight-figure Shopify stores to enterprise retailers, the pattern is the same: own your signals, own your identity graph, own the outcome. Why it matters: The new growth lever isn't creative or media. It's infrastructure. The brands winning post-iOS aren't outspending competitors. They're capturing signals their competitors lose. That's what we build. Stop renting your data from the platforms that lose it. Take it back.

Who Is the Company Behind Blotout?

  • Seller: Blotout
  • Year Founded: 2019
  • HQ Location: Fremont, US
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Bridg CDP

Reach more of your guests on any channel. Nearly 80% of customers tell you nothing anything about themselves.

Who Is the Company Behind Bridg CDP?

  • Seller: Cardlytics
  • Year Founded: 2008
  • HQ Location: Atlanta, Georgia, United States
  • LinkedIn® Page: www.linkedin.com
    431 employees on LinkedIn®
  • Ownership: CDLX (NASDAQ)

Brightloom

We are building an end-to-end platform that will allow any restaurant brand, big or small, to weave together its own version of a world-class digital ecosystem. Our integrated solutions streamline operations, enhance customer relationships and deliver amazing customer experiences

Who Is the Company Behind Brightloom?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Bruin Data Cloud

Bruin is an AI-native Customer Data Platform (CDP) that helps teams unify customer data, build a reliable customer 360, and activate insights across marketing, product, support, and analytics workflows. Connect data from your warehouse, applications, databases, and SaaS tools to create a single source of truth for customer behavior. Bruin automatically manages data ingestion, transformation, quality monitoring, and activation, ensuring teams always work with trusted, up-to-date customer data. Bruin's data platform enables data ingestion, data transformation, data quality, observability and governance in a single, unified platform. Using Bruin, teams can ingest data from variety of sources, transform their data in their data warehouse / data lake, introduce data quality checks for end-to-end pipeline health, and monitor their executions including tracking costs, permissions, pipeline run times and more. With Bruin’s AI Data Analyst, business teams can ask questions in plain English and instantly analyze customer segments, campaign performance, retention trends, churn risk, conversion funnels, and lifetime value without writing SQL. Bruin's AI-native features enable AI agents to create, monitor, and maintain pipelines as well as analyze data and build dashboards & reports - the AI Data Analyst and AI Data Engineer seamlessly integrate into Slack, Teams, WhatsApp, etc.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Bruin Data Cloud?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Bruin Data Cloud?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Bruin Data Cloud?

Capillary Technologies CDP Software

Capillary Technologies CDP Software is an AI-powered platform that unifies customer data across channels, providing a 360° view of customers. With seamless data aggregation, enhanced security, and smarter decision-making, it enables hyper-personalized engagement strategies that drive ROI.

Who Is the Company Behind Capillary Technologies CDP Software?

Castled Data

Castled is a next-generation customer engagement platform that leverages the power of your existing cloud data warehouse—such as Snowflake, BigQuery, Redshift, or Postgres—to create personalized marketing campaigns without duplicating data. Unlike traditional platforms, Castled operates directly on your data warehouse, ensuring enhanced data security, consistency, and cost-effectiveness. Key Features and Functionality: - Visual Audience Builder: Craft tailored customer segments through an intuitive, no-code interface, eliminating the need for SQL knowledge or engineering support. - Workflow Automation: Design and execute omnichannel customer journeys with real-time triggers and branching conditions, facilitating seamless engagement across multiple channels. - Data Activation: Synchronize customer data from your warehouse to external tools, enabling efficient data flow and utilization without data duplication. - Engagement Actions: Gain comprehensive insights into customer interactions, allowing for data-driven decision-making and campaign optimization. - Push Delivery Booster: Achieve industry-leading push delivery rates, ensuring your messages reach the intended audience effectively. Primary Value and Problem Solved: Castled addresses the limitations of traditional customer engagement platforms by eliminating the need to store customer data externally, thereby enhancing data security and compliance. By operating directly on your data warehouse, it ensures data consistency and reduces costs associated with data duplication and volume-based pricing models. This approach empowers marketers to create complex, personalized campaigns efficiently, without relying on technical teams, and accelerates time-to-value by utilizing existing data infrastructure.

Who Is the Company Behind Castled Data?

CDP & CRM CareCloud

Customer Data Platform & CRM perfectly adjusted for retail, pharma industry, hospitality, e-commerce, and entertainment industry. Strong focus on enriching digital data with offline sources to achieve a true 360-degree customer view. CDP & CRM CareCloud is a marketing and loyalty platform for teams focused on increasing CLV, retention rate, RFM metrics, and relationship management.

Who Is the Company Behind CDP & CRM CareCloud?

  • Seller: Cortex, a.s.
  • Year Founded: 1992
  • HQ Location: Praha 9, CZ
  • Twitter: @cortexcz
    878 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Celebrus

Celebrus – Real-Time Digital Identity & Data Platform Celebrus empowers enterprises to unlock the full value of their customer data by delivering real-time, first-party identity and behavioral insights across marketing, fraud prevention, and analytics. Unlike legacy CDPs, fraud tools, or analytics platforms, Celebrus captures and connects every customer interaction — across channels, devices, and sessions — in milliseconds. The result is a persistent digital identity and a single, trusted source of truth for every team. With Celebrus AI-Ready solutions you get what most CDPs cannot deliver: Full-Journey Data Capture: Real-time, tag-free, first-party data collection across every digital touchpoint. Persistent Digital Identity Resolution: Resolve identity seamlessly across channels, sessions, and devices for a single customer view. Fraud Prevention Beyond Login: Stop fraud before authentication and across the entire journey with contextual, behavioral, and biometric evidence. Marketing Personalization in Real Time: Deliver individualized, consented customer experiences the instant they happen. Analytics Without Limits: Enable faster, deeper insights with clean, connected, and transparent customer data — always within your four walls. Privacy & Compliance by Design: Data never leaves your environment (VPC-ready) with a fully transparent audit trail. • Marketing Teams use Celebrus to power personalization, boost engagement, and maximize ROI with real-time activation. • Fraud & Risk Teams use Celebrus to stop fraud earlier, improve identity verification, and protect revenue with adaptive, evidence-based defense. • Data & Analytics Teams use Celebrus to unify siloed data, accelerate time to insight, and trust the accuracy of every decision. Celebrus is the missing layer in today’s martech, fraud, and analytics stacks: a real-time data foundation that delivers measurable business outcomes.

Who Is the Company Behind Celebrus?

  • Seller: Celebrus
  • Year Founded: 1985
  • HQ Location: Sunbury-on-Thames, GB
  • LinkedIn® Page: www.linkedin.com
    156 employees on LinkedIn®

Cinch Marketing Automation

Cinch is a marketing automation platform—built on an enterprise-level customer data platform. Why does that matter? Because the success of your marketing communications rests on the power of your customer database. If you have outdated or duplicated contacts slowing down your system, it shows in your marketing performance. Built from the ground up to support multi-location businesses, Cinch specializes in local business marketing and data science. With a strong focus on customer retention, Cinch keeps your customers engaged throughout the buying process with robust automated journeys. Choose from a library of industry-specific templates or create a custom masterpiece. Headquartered in Draper, Utah, Cinch also offers lighter versions of its software for small-business leaders ready to boost revenue growth via customer retention strategies.

Average Rating: 5.0/5.0

Total Reviews: 4

Who Is the Company Behind Cinch Marketing Automation?

  • Seller: Cinch
  • Year Founded: 2016
  • HQ Location: Salt Lake City, US
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 75% Small, 25% Medium

What Do G2 Reviewers Say About Cinch Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the impressive automation potential of Cinch, simplifying customer communication and saving time effectively.
  • Users value the automation efficiency of Cinch, which streamlines customer communications and saves significant time.
  • Users value the strong automation capabilities of Cinch, streamlining communication and reducing manual workload effectively.
  • Users praise the effective communication features of Cinch, enhancing customer interactions and streamlining outreach efforts.
  • Users admire the exceptional customer support from Cinch, which proves responsive and dedicated to their success.
Cons
  • Users find that Cinch's access restrictions hinder effective communication with property-specific contacts in commercial pest control.
  • Users face challenges with account management in Cinch, as it complicates communication with commercial pest control clients.
  • Users find that Cinch's structural limitations hinder effective automation for managing commercial pest control accounts.
  • Users find Cinch's customer setup structure limiting, making it impractical for managing commercial pest control accounts efficiently.
  • Users find that Cinch's customer setup limitations hinder effective management of commercial pest control accounts and communication.

What Are Recent G2 Reviews of Cinch Marketing Automation?

What Are G2 Users Discussing About Cinch Marketing Automation?

Clario

Who Is the Company Behind Clario?

  • Seller: Clario
  • Year Founded: 2002
  • HQ Location: Eden Prairie, US
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Cobi

Who Is the Company Behind Cobi?

Comsense Consulting Services

Comsense Technologies is a global Marketing Technology and Analytics Services Company, which drives a unique competitive edge for delivering actionable insights, enabling accelerated business growth and outcomes with scalable, cost effective and customer centric engagement approach. Our services include Strategy Consulting, End to End Implementation, Campaign Management, Custom Development, Tool Evaluation, APIs and Integration, Migration and Managed Services. Our solutions that help in business transformation consist of: • Dynamic segmentation & marketing automation • Marketing attribution & channel optimization • Next best action using AI-ML • CLTV - cross sell, upsell • Churn prediction & reduction • Customer retention / loyalty • Customer onboarding-KYC • CDP - SVOC, profile enrichment & regulatory compliance • Centralized insights for data driven decisions • IoT based dashboards Comsense Technologies' cognitive omnichannel Customer Engagement platform enables organizations to predict the next move of each customer and proactively in real-time. By targeting every customer with highly engaging content at the right place and time across every channel eventually empowers companies to build brand loyalty.

Who Is the Company Behind Comsense Consulting Services?

CrossEngage

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys. A team of experts supports brands in realizing a customer-centric approach from onboarding to growth to ensure the success of every client. To meet rising consumers’ privacy and legal expectations, CrossEngage fulfills the highest security and privacy standards. The software vendor hosts all data in the European Union and works with renowned security and privacy experts.

Who Is the Company Behind CrossEngage?

  • Seller: Spotler Group
  • Year Founded: 2001
  • HQ Location: Rotterdam, South Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024