Bruin is an AI-native Customer Data Platform (CDP) that helps teams unify customer data, build a reliable customer 360, and activate insights across marketing, product, support, and analytics workflows. Connect data from your warehouse, applications, databases, and SaaS tools to create a single source of truth for customer behavior. Bruin automatically manages data ingestion, transformation, quality monitoring, and activation, ensuring teams always work with trusted, up-to-date customer data. Unlike traditional CDPs that create another data silo, Bruin is warehouse-native. It works directly with your existing data platform, giving you full ownership of your customer data while reducing complexity and cost. With Bruin’s AI Data Analyst, business teams can ask questions in plain English and instantly analyze customer segments, campaign performance, retention trends, churn risk, conversion funnels, and lifetime value without writing SQL.