Best Customer Advocacy Software - Page 8

How Many Customer Advocacy Software Products Does G2 Track?

Total Products under this Category: 174

Category Stats (Sep 2026)

  • Average Rating: 4.52/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Froonze Loyalty (+1.5%) - Among all products in this category, Froonze Loyalty recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Customer Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,400+ Authentic Reviews
  • 174+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Advocacy Software

G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, LoyaltyLion, Okendo, Smile.io, NiceJob, Buyapowa, Synup, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=buyapowa&focus%5B%5D=synup&focus%5B%5D=yotpo)

Blunt Agency

Brand Agency - Blunt Agency builds strategic brand ecosystems for growing category-leading brands. We enable businesses to understand and connect with more of the people their brand serves.

Who Is the Company Behind Blunt Agency?

Bodhi

Bodhi empowers solar companies to deliver amazing customer experiences with ease by automatically notifying your customers with personalized updates through every stage of the project through a seamless integration with your existing CRM & project management tools.

Who Is the Company Behind Bodhi?

  • Seller: Bodhi
  • Year Founded: 2018
  • HQ Location: Austin, US
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Bonat Loyalty & Customer Engagement

Bonat is a loyalty and customer engagement platform empowering SMBs to activate and engage with their customers through an easy to build, easy to use loyalty program.

Who Is the Company Behind Bonat Loyalty & Customer Engagement?

  • Seller: Bonat
  • Year Founded: 2018
  • HQ Location: Al Maathar, SA
  • LinkedIn® Page: www.linkedin.com
    41 employees on LinkedIn®

Bulbshare

We help the world's leading organisations stay ahead of the game through audience collaboration.

Who Is the Company Behind Bulbshare?

Who Uses This Product?

  • Company Size: 100% Small

Champion

Champion is customer marketing platform that empowers teams to deliver measurable ROI through their existing customers. Powered by AI, Champion seamlessly identifies an organization's happiest customers and promoters in real-time, and activates them when and where they are needed to drive demonstrable growth at every stage of the customer lifecycle. It's the first platform to clearly attach revenue back to advocates and customer marketing programs. Champion is an all-in-one customer marketing platform with four specific modules: 1. Identification AI - empowers marketers to identify their happiest users by sourcing all their digital touchpoints, and build a community of opted-in customer advocates. 2. Match AI - connects happy customers with prospects in real time to streamline customer references, close deals faster, and create incredible experiences across prospects, customers, and internal teams. 3. Track - follows existing customers as they change jobs, and leverages pre-existing relationships to drive a new source of pipeline, mitigate churn, and scale expansion. 4. Social Proof - Aggregates all an organizations social proof across third party platforms, and consolidates it under one roof.

Who Is the Company Behind Champion?

Champions

Win business when your customer contacts switch jobs. When customer contacts advocate for your business, they become your champions. Yet as many as 1 in 4 change jobs every year! Champions let you easily keep track of every time a customer champion leaves a target account or moves into a new one.

Who Is the Company Behind Champions?

Dealsby

Dealsby offers SaaS Web and App-based Customer Referral Marketing Technology Solutions to referral dependent industries such as restaurants, retail and professional services industries. Dealsby is a SaaS Referral Marketing Technology Company that helps small businesses virally grow their customer base and loyalty through effective referral programs. Here are some of the benefits of using Dealsby for your business: Increase customer acquisition: By offering attractive referral rewards to your existing customers, you can encourage them to share your business with their friends, family, and social networks. This can help you reach new potential customers and increase your brand awareness and exposure. Dealsby Business Mapping for Consumers: When Dealsby Consumer Subscribers open the Dealsby website or mobile app, they will automatically see member businesses, based on their Geolocation, on a Google hosted map. Consumers can search by industry and search radius, in miles, to see relevant member businesses and their enticing referral rewards offers. Boost customer retention: By rewarding your customers for their referrals, you can increase their satisfaction and loyalty. This can help you retain your customers and increase their lifetime value. Save time and money: By using Dealsby’s web and app-based referral tools, you can easily create and manage your referral campaigns without any coding or design skills. You can also save money on traditional advertising and marketing costs, as referral marketing is more cost-effective and efficient. Track and measure your referral results: By using Dealsby’s analytics and reporting features, you can monitor and evaluate the performance of your referral campaigns. You can see how many referrals you have received, how many new customers you have gained, and how much revenue you have generated. Here are some of the benefits of using Dealsby: Enhanced Customer Acquisition: Dealsby helps small businesses attract new customers more efficiently. By leveraging referral campaigns, hyperlinks, QR codes, SMS, email, and social media, businesses can more easily expand their customer base. Cost-Effective Marketing: The platform offers a lower customer acquisition cost compared to traditional marketing methods. Small businesses can reach potential customers without breaking the bank. Improved Customer Retention: Dealsby’s algorithm-based referral marketing system encourages existing customers to refer others. This leads to higher retention rates and stronger customer loyalty. Seamless Referral Sharing: With integrated web and app-based campaigns, Dealsby ensures a smooth referral sharing experience. Customers can easily refer friends and family to the businesses they love. Direct Connection with New Customers: Small business owners can directly engage with new customers through Dealsby. This personalized approach fosters stronger relationships and trust.

Who Is the Company Behind Dealsby?

Flocktory

Flocktory is a social referral marketing platform that enables users to share personalized offers via social networks.

Who Is the Company Behind Flocktory?

Genius Referrals

Genius Referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time, cost, and hassle. It integrates with the platforms you already use, automates the time-consuming, frustrating referral process, and transforms your customers into brand advocates. We leverage cutting-edge automation technology to unlock the incredible power of referral marketing, build buzz around your brand, and convert satisfied customers into vocal brand advocates. Genius Referrals is best for brands that need more dynamic solutions and automation on their referral program processes. We provide end-to-end solutions for B2B, B2C, SaaS, Retail, and Enterprise.

Who Is the Company Behind Genius Referrals?

Gridapps Testimonials

Gridapps Testimonials is an automated testimonial management platform that helps businesses collect, organize, and showcase customer feedback with minimal manual effort. Built for startups, SaaS companies, agencies, freelancers, and enterprises, Gridapps Testimonials enables teams to automate their entire testimonial workflow, from collection and follow-ups to publishing and promotion. Unlike traditional testimonial tools that require constant manual work, Gridapps Testimonials allows businesses to set up automated workflows once and continuously collect text, image, and video testimonials from happy customers. Automated requests, reminders, and collection forms ensure a steady stream of social proof without chasing customers for reviews. Gridapps Testimonials is often compared with tools like Senja, Famewall, and Testimonial.to for businesses looking to automate testimonial collection and showcase customer success stories at scale. With Gridapps Testimonials, businesses can collect feedback through customizable forms, automated campaigns, and smart follow-up workflows. The platform supports text, image, and video testimonials, helping companies capture authentic customer experiences and turn them into powerful marketing assets. Collected testimonials can automatically be transformed into professional Wall of Love pages, website widgets, portfolios, case studies, and social-proof content. Businesses can showcase customer success stories across websites, landing pages, social media, email campaigns, and sales materials, all from a single platform. Gridapps Testimonials also includes analytics and insights that help businesses understand testimonial performance, engagement trends, and customer sentiment. Brand consistency is maintained through built-in branding controls, allowing teams to apply logos, colors, and brand styles across every testimonial asset. By automating the entire testimonial lifecycle, Gridapps Testimonials saves teams countless hours of manual work while helping them build trust, increase credibility, and improve conversion rates. Trusted by startups, agencies, SaaS companies, and growing businesses, Gridapps Testimonials turns customer feedback into an always-on growth engine that continuously generates social proof and strengthens brand reputation.

Who Is the Company Behind Gridapps Testimonials?

  • Seller: Gridapps
  • Year Founded: 2025
  • HQ Location: chennai, IN
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

GrowthHero

GrowthHero is the powerful Affiliate, Influencer & Referral Marketing Software, all in one. Starting at only $49pm, GrowthHero scales with you! Fully flexible tools for your success : - White-labelled partner portal, fully customize no code needed - Share customizable Tracking URLs and/ or Discount Codes - Integrate via Stripe, API, Zapier, Shopify App, BigCommerce App - Suitable for any business type - Market leading API/ Zapier connections, customize and automate even further - Excellent value. Dont overpay for 3 seperate partner software platforms # Affiliate Marketing Software - Recruit Affiliates. Let affiliates find you with Marketplace Listings, search for affiliates with Affiliate Hunt, then let your affiliates recruit more affiliates for you with MLM. - Reward with commission, fixed or manual rewards - Track Sign-Ups, Sales & Subscriptions - Share marketing assets with affiliates, ensuring their content is always on brand. - Run Campaigns - offering bonuses or other additional rewards to meet targets # Influencer Marketing Platform - Search & contact Instagram, Tik Tok & YouTube Influencers to your programs - Create campaigns, where influencers submit content for your approval - Pay influencers with fixed fees for content OR get commission on sales # Customer Referral Marketing Tools - Get customers to refer-a-friend your to their friends. Entice them with an offer on the Post-Purchase Modal and the Referral Widget - Nurture your customers into evangelists, with custom emails - seperate from Influencer and Affiliates - Reward customers with store credit, commission or other fixed rewards - you decide 14 Day Free Trial on all plans!

Average Rating: 4.3/5.0

Total Reviews: 19

How Do G2 Users Rate GrowthHero?

  • Ease of Use: 8.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind GrowthHero?

  • Seller: GrowthHero
  • Year Founded: 2018
  • HQ Location: Minneapolis, Minnesota
  • Twitter: @GrowthHeroApp
    16 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Cosmetics
  • Company Size: 84% Small, 16% Medium

What Do G2 Reviewers Say About GrowthHero?

AI-generated summary from verified user reviews

Pros
  • Users praise the dedicated customer support who patiently assists in resolving issues and improving user experience.
  • Users find GrowthHero's interface mostly easy to navigate, appreciating the user-friendly configuration for starting affiliate programs.
  • Users love the user-friendly features of GrowthHero, making it easy to launch successful affiliate programs.
  • Users enjoy the easy-to-navigate interface of GrowthHero, enhancing their experience on both merchant and influencer sides.
  • Users value the frequent software updates that enhance their experience and improve functionality over time.
Cons
  • Users find difficult learning curves challenging, especially for beginners, complicating their experience with GrowthHero.
  • Users report inaccuracies with GrowthHero, experiencing data outages and unrecorded influencer referrals frequently.
  • Users experience unreliable platform issues, including performance problems and data outages affecting influencer management.
  • Users find the learning curve steep, making it challenging for beginners to navigate the features effectively.
  • Users report limited data availability with GrowthHero, causing unreliable performance and missed tracking of influencer referrals.

What Are Recent G2 Reviews of GrowthHero?

What Are G2 Users Discussing About GrowthHero?

Incentivefox

Incentivefox makes it easy for local businesses to collect more referrals, re-engage with their customer base and improve employee retention to drive more revenue with less hassle.

Who Is the Company Behind Incentivefox?

  • Seller: Incentivefox
  • Year Founded: 2015
  • HQ Location: Frankfort, US
  • Twitter: @Incentivefox
    316 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

innercircle

Identify, engage and reward your most valued users.

Who Is the Company Behind innercircle?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated June 24, 2026