# Best Customer Advocacy Software - Page 8 ## How Many Customer Advocacy Software Products Does G2 Track? **Total Products under this Category:** 168 ### Category Stats (Jul 2026) - **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Customer Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 168+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Advocacy Software ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506) Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo) **Sponsored** ### FirstPromoter Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-29T03%3A10%3A39Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=80501&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D8&secure%5Btoken%5D=8f4fe1108029e47284328deb8a06df6b316afdae3f717f19ba899ef326c923af&secure%5Burl%5D=https%3A%2F%2Ffirstpromoter.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url) [ Bonat Loyalty & Customer... ](https://www.g2.com/products/bonat-loyalty-customer-engagement/reviews) By [Bonat](https://www.g2.com/sellers/bonat) [ 0/5(0) ](https://www.g2.com/products/bonat-loyalty-customer-engagement/reviews) Product Description Bonat is a loyalty and customer engagement platform empowering SMBs to activate and engage with their customers through an easy to build, easy to use loyalty program. ### [Bonat Loyalty & Customer Engagement](https://www.g2.com/products/bonat-loyalty-customer-engagement/reviews) Bonat is a loyalty and customer engagement platform empowering SMBs to activate and engage with their customers through an easy to build, easy to use loyalty program. #### Who Is the Company Behind Bonat Loyalty & Customer Engagement? - **Seller:** [Bonat](https://www.g2.com/sellers/bonat) - **Year Founded:** 2018 - **HQ Location:** Al Maathar, SA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dc39e4d3fa7994f04254683db71a83112903c002e2f3edf75fb8e39d755d698&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetbonat%2F&secure%5Burl_type%5D=linkedin_company_website) 41 employees on LinkedIn® [ Bulbshare ](https://www.g2.com/products/bulbshare/reviews) By [Bulbshare](https://www.g2.com/sellers/bulbshare) [ 0/5(0) ](https://www.g2.com/products/bulbshare/reviews) Product Description We help the world's leading organisations stay ahead of the game through audience collaboration. ### [Bulbshare](https://www.g2.com/products/bulbshare/reviews) We help the world's leading organisations stay ahead of the game through audience collaboration. #### Who Is the Company Behind Bulbshare? - **Seller:** [Bulbshare](https://www.g2.com/sellers/bulbshare) - **Year Founded:** 2018 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c00f5eb041538542ba61d89fc152da34ac05e0119d35a72d3db330bde28f4618&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbulbshare&secure%5Burl_type%5D=linkedin_company_website) 71 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small [ Campaigned ](https://www.g2.com/products/campaigned/reviews) By [Campaigned](https://www.g2.com/sellers/campaigned) [ 0/5(0) ](https://www.g2.com/products/campaigned/reviews) Product Description Campaigned is a SaaS solution helping companies run promotions and referral programs to drive recommendations and sales. ### [Campaigned](https://www.g2.com/products/campaigned/reviews) Campaigned is a SaaS solution helping companies run promotions and referral programs to drive recommendations and sales. #### Who Is the Company Behind Campaigned? - **Seller:** [Campaigned](https://www.g2.com/sellers/campaigned) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® [ Champion ](https://www.g2.com/products/champion/reviews) By [Champion](https://www.g2.com/sellers/champion) [ 0/5(0) ](https://www.g2.com/products/champion/reviews) Product Description Champion is customer marketing platform that empowers teams to deliver measurable ROI through their existing customers. Powered by AI, Champion seamlessly identifies an organization's happiest custo ### [Champion](https://www.g2.com/products/champion/reviews) Champion is customer marketing platform that empowers teams to deliver measurable ROI through their existing customers. Powered by AI, Champion seamlessly identifies an organization's happiest customers and promoters in real-time, and activates them when and where they are needed to drive demonstrable growth at every stage of the customer lifecycle. It's the first platform to clearly attach revenue back to advocates and customer marketing programs. Champion is an all-in-one customer marketing platform with four specific modules: 1. Identification AI - empowers marketers to identify their happiest users by sourcing all their digital touchpoints, and build a community of opted-in customer advocates. 2. Match AI - connects happy customers with prospects in real time to streamline customer references, close deals faster, and create incredible experiences across prospects, customers, and internal teams. 3. Track - follows existing customers as they change jobs, and leverages pre-existing relationships to drive a new source of pipeline, mitigate churn, and scale expansion. 4. Social Proof - Aggregates all an organizations social proof across third party platforms, and consolidates it under one roof. #### Who Is the Company Behind Champion? - **Seller:** [Champion](https://www.g2.com/sellers/champion) - **Year Founded:** 2023 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1bb457b456936f7f1fb6706ae8d4bcfd2dfc323749503f11bf24ae58bbbf536e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchampion-hq&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® [ Champions ](https://www.g2.com/products/champions/reviews) By [Vendisys Inc.](https://www.g2.com/sellers/vendisys-inc) [ 0/5(0) ](https://www.g2.com/products/champions/reviews) Product Description Win business when your customer contacts switch jobs. When customer contacts advocate for your business, they become your champions. Yet as many as 1 in 4 change jobs every year! Champions let you e ### [Champions](https://www.g2.com/products/champions/reviews) Win business when your customer contacts switch jobs. When customer contacts advocate for your business, they become your champions. Yet as many as 1 in 4 change jobs every year! Champions let you easily keep track of every time a customer champion leaves a target account or moves into a new one. #### Who Is the Company Behind Champions? - **Seller:** [Vendisys Inc.](https://www.g2.com/sellers/vendisys-inc) - **Year Founded:** 2021 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48bdfd688b74f8d926cd051fc5a2f765ae147ca4c28f1fadfab47051907a9432&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetboostrio%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ Dealsby ](https://www.g2.com/products/dealsby/reviews) By [Virely](https://www.g2.com/sellers/virely) [ 0/5(0) ](https://www.g2.com/products/dealsby/reviews) Product Description Dealsby offers SaaS Web and App-based Customer Referral Marketing Technology Solutions to referral dependent industries such as restaurants, retail and professional services industries. Dealsby is ### [Dealsby](https://www.g2.com/products/dealsby/reviews) Dealsby offers SaaS Web and App-based Customer Referral Marketing Technology Solutions to referral dependent industries such as restaurants, retail and professional services industries. Dealsby is a SaaS Referral Marketing Technology Company that helps small businesses virally grow their customer base and loyalty through effective referral programs. Here are some of the benefits of using Dealsby for your business: Increase customer acquisition: By offering attractive referral rewards to your existing customers, you can encourage them to share your business with their friends, family, and social networks. This can help you reach new potential customers and increase your brand awareness and exposure. Dealsby Business Mapping for Consumers: When Dealsby Consumer Subscribers open the Dealsby website or mobile app, they will automatically see member businesses, based on their Geolocation, on a Google hosted map. Consumers can search by industry and search radius, in miles, to see relevant member businesses and their enticing referral rewards offers. Boost customer retention: By rewarding your customers for their referrals, you can increase their satisfaction and loyalty. This can help you retain your customers and increase their lifetime value. Save time and money: By using Dealsby’s web and app-based referral tools, you can easily create and manage your referral campaigns without any coding or design skills. You can also save money on traditional advertising and marketing costs, as referral marketing is more cost-effective and efficient. Track and measure your referral results: By using Dealsby’s analytics and reporting features, you can monitor and evaluate the performance of your referral campaigns. You can see how many referrals you have received, how many new customers you have gained, and how much revenue you have generated. Here are some of the benefits of using Dealsby: Enhanced Customer Acquisition: Dealsby helps small businesses attract new customers more efficiently. By leveraging referral campaigns, hyperlinks, QR codes, SMS, email, and social media, businesses can more easily expand their customer base. Cost-Effective Marketing: The platform offers a lower customer acquisition cost compared to traditional marketing methods. Small businesses can reach potential customers without breaking the bank. Improved Customer Retention: Dealsby’s algorithm-based referral marketing system encourages existing customers to refer others. This leads to higher retention rates and stronger customer loyalty. Seamless Referral Sharing: With integrated web and app-based campaigns, Dealsby ensures a smooth referral sharing experience. Customers can easily refer friends and family to the businesses they love. Direct Connection with New Customers: Small business owners can directly engage with new customers through Dealsby. This personalized approach fosters stronger relationships and trust. #### Who Is the Company Behind Dealsby? - **Seller:** [Virely](https://www.g2.com/sellers/virely) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® [ Flocktory ](https://www.g2.com/products/flocktory/reviews) By [Flocktory](https://www.g2.com/sellers/flocktory) [ 0/5(0) ](https://www.g2.com/products/flocktory/reviews) Product Description Flocktory is a social referral marketing platform that enables users to share personalized offers via social networks. ### [Flocktory](https://www.g2.com/products/flocktory/reviews) Flocktory is a social referral marketing platform that enables users to share personalized offers via social networks. #### Who Is the Company Behind Flocktory? - **Seller:** [Flocktory](https://www.g2.com/sellers/flocktory) - **Year Founded:** 2012 - **HQ Location:** Jakarta, ID - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39ca73b58570cf3a9e3af39e34b55c4f17b49c2d3abb393479f9441ac0e943bc&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflocktory&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® [ Genius Referrals ](https://www.g2.com/products/genius-referrals/reviews) By [Geniusreferrals](https://www.g2.com/sellers/geniusreferrals) [ 0/5(0) ](https://www.g2.com/products/genius-referrals/reviews) Product Description Genius Referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time, cost, and hassle. It integrates with the platforms you already use, automa ### [Genius Referrals](https://www.g2.com/products/genius-referrals/reviews) Genius Referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time, cost, and hassle. It integrates with the platforms you already use, automates the time-consuming, frustrating referral process, and transforms your customers into brand advocates. We leverage cutting-edge automation technology to unlock the incredible power of referral marketing, build buzz around your brand, and convert satisfied customers into vocal brand advocates. Genius Referrals is best for brands that need more dynamic solutions and automation on their referral program processes. We provide end-to-end solutions for B2B, B2C, SaaS, Retail, and Enterprise. #### Who Is the Company Behind Genius Referrals? - **Seller:** [Geniusreferrals](https://www.g2.com/sellers/geniusreferrals) - **Year Founded:** 2013 - **HQ Location:** Orlando, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d03e56a187b9a74acbbd0d78ca059a8d1e4c9b4358c882a873a8ab68e43de467&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenius-referrals&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® [ Gridapps Testimonials ](https://www.g2.com/products/gridapps-testimonials/reviews) By [Gridapps](https://www.g2.com/sellers/gridapps) [ 0/5(0) ](https://www.g2.com/products/gridapps-testimonials/reviews) Product Description Gridapps Testimonials is an automated testimonial management platform that helps businesses collect, organize, and showcase customer feedback with minimal manual effort. Built for startups, SaaS compa ### [Gridapps Testimonials](https://www.g2.com/products/gridapps-testimonials/reviews) Gridapps Testimonials is an automated testimonial management platform that helps businesses collect, organize, and showcase customer feedback with minimal manual effort. Built for startups, SaaS companies, agencies, freelancers, and enterprises, Gridapps Testimonials enables teams to automate their entire testimonial workflow, from collection and follow-ups to publishing and promotion. Unlike traditional testimonial tools that require constant manual work, Gridapps Testimonials allows businesses to set up automated workflows once and continuously collect text, image, and video testimonials from happy customers. Automated requests, reminders, and collection forms ensure a steady stream of social proof without chasing customers for reviews. Gridapps Testimonials is often compared with tools like Senja, Famewall, and Testimonial.to for businesses looking to automate testimonial collection and showcase customer success stories at scale. With Gridapps Testimonials, businesses can collect feedback through customizable forms, automated campaigns, and smart follow-up workflows. The platform supports text, image, and video testimonials, helping companies capture authentic customer experiences and turn them into powerful marketing assets. Collected testimonials can automatically be transformed into professional Wall of Love pages, website widgets, portfolios, case studies, and social-proof content. Businesses can showcase customer success stories across websites, landing pages, social media, email campaigns, and sales materials, all from a single platform. Gridapps Testimonials also includes analytics and insights that help businesses understand testimonial performance, engagement trends, and customer sentiment. Brand consistency is maintained through built-in branding controls, allowing teams to apply logos, colors, and brand styles across every testimonial asset. By automating the entire testimonial lifecycle, Gridapps Testimonials saves teams countless hours of manual work while helping them build trust, increase credibility, and improve conversion rates. Trusted by startups, agencies, SaaS companies, and growing businesses, Gridapps Testimonials turns customer feedback into an always-on growth engine that continuously generates social proof and strengthens brand reputation. #### Who Is the Company Behind Gridapps Testimonials? - **Seller:** [Gridapps](https://www.g2.com/sellers/gridapps) - **Year Founded:** 2025 - **HQ Location:** chennai, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f44dfde1557580be0ee3a663a2bf6ed98d46b34598736be554f0e8bb6150d9dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgridappshq%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® [ GrowthHero ](https://www.g2.com/products/growthhero/reviews) By [GrowthHero](https://www.g2.com/sellers/growthhero) [ 4.3/5(19) ](https://www.g2.com/products/growthhero/reviews) What do users say? Users consistently praise the ease of use and responsive customer service of this software, highlighting how quickly they can set up and manage their affiliate programs. Many appreciate the variety of Pros and Cons [ Customer Support (2) ](https://www.g2.com/products/growthhero/reviews?qs=pros-and-cons)[ Difficult Learning (1) ](https://www.g2.com/products/growthhero/reviews?qs=pros-and-cons) ### [GrowthHero](https://www.g2.com/products/growthhero/reviews) GrowthHero is the powerful Affiliate, Influencer & Referral Marketing Software, all in one. Starting at only $49pm, GrowthHero scales with you! Fully flexible tools for your success : - White-labelled partner portal, fully customize no code needed - Share customizable Tracking URLs and/ or Discount Codes - Integrate via Stripe, API, Zapier, Shopify App, BigCommerce App - Suitable for any business type - Market leading API/ Zapier connections, customize and automate even further - Excellent value. Dont overpay for 3 seperate partner software platforms # Affiliate Marketing Software - Recruit Affiliates. Let affiliates find you with Marketplace Listings, search for affiliates with Affiliate Hunt, then let your affiliates recruit more affiliates for you with MLM. - Reward with commission, fixed or manual rewards - Track Sign-Ups, Sales & Subscriptions - Share marketing assets with affiliates, ensuring their content is always on brand. - Run Campaigns - offering bonuses or other additional rewards to meet targets # Influencer Marketing Platform - Search & contact Instagram, Tik Tok & YouTube Influencers to your programs - Create campaigns, where influencers submit content for your approval - Pay influencers with fixed fees for content OR get commission on sales # Customer Referral Marketing Tools - Get customers to refer-a-friend your to their friends. Entice them with an offer on the Post-Purchase Modal and the Referral Widget - Nurture your customers into evangelists, with custom emails - seperate from Influencer and Affiliates - Reward customers with store credit, commission or other fixed rewards - you decide 14 Day Free Trial on all plans! **Average Rating:** 4.3/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate GrowthHero? - **Ease of Use:** 8.2/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.2/10 (Category avg: 9.0/10) - **Ease of Setup:** 9.4/10 (Category avg: 8.8/10) #### Who Is the Company Behind GrowthHero? - **Seller:** [GrowthHero](https://www.g2.com/sellers/growthhero) - **Year Founded:** 2018 - **HQ Location:** Minneapolis, Minnesota - **Twitter:** @GrowthHeroApp 16 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c372ea65c2cd2ca353477fbb58a058aaeca83900df911d8596e707dfd1548d2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowth-hero%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Cosmetics - **Company Size:** 84% Small, 16% Medium #### What Do G2 Reviewers Say About GrowthHero? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **dedicated customer support** team for their persistent assistance and problem-solving efforts. - Users find GrowthHero's interface **mostly easy to navigate** and appreciate its user-friendly configuration for affiliate programs. - Users value the **ease of access** with GrowthHero, allowing them to navigate and utilize diverse features effectively. - Users value the **support team's availability** and the user-friendly configuration for starting their affiliate program. - Users commend the **effective communication** from GrowthHero's support team, enhancing the overall user experience and assistance. ##### Cons - Users find the **difficult learning curve** of GrowthHero challenging, especially for beginners or those with general skills. - Users experience **inaccuracy** due to frequent data outages and performance issues that hinder platform reliability. - Users report **unreliable platform performance** , with frequent data outages and issues regarding influencer referrals and load times. - Users find the **steep learning curve** of GrowthHero challenging, especially for beginners and those with general skills. - Users report **limited data availability** on GrowthHero, encountering performance issues and unrecorded influencer referrals. #### What Are Recent G2 Reviews of GrowthHero? **["Great customer service and very user friendly!"](https://www.g2.com/survey_responses/growthhero-review-7014356)** **Rating:** 5.0/5.0 stars _— Smriti K._ [Read full review](https://www.g2.com/survey_responses/growthhero-review-7014356) **["Outstanding customer service!"](https://www.g2.com/survey_responses/growthhero-review-7946206)** **Rating:** 4.5/5.0 stars _— Wendy W._ [Read full review](https://www.g2.com/survey_responses/growthhero-review-7946206) #### What Are G2 Users Discussing About GrowthHero? - [What is GrowthHero used for?](https://www.g2.com/discussions/what-is-growthhero-used-for) - 1 upvote [ Harviist ](https://www.g2.com/products/harviist/reviews) By [Harviist - Venturevate Ltd](https://www.g2.com/sellers/harviist-venturevate-ltd) [ 0/5(0) ](https://www.g2.com/products/harviist/reviews) Product Description At Harviist we believe that in order to cut through the noise, the future of effective marketing lies in authentic, organic, and trustworthy recommendations. In order to harness the power of customer ### [Harviist](https://www.g2.com/products/harviist/reviews) At Harviist we believe that in order to cut through the noise, the future of effective marketing lies in authentic, organic, and trustworthy recommendations. In order to harness the power of customer referrals, we have created a simple and affordable plug-in platform that will enable you to create and track referral campaigns in just a few clicks. 83% of potential customers trust the recommendations of friends and family, with referred customers showing a 37% higher retention rate (Nielsen). Customer Referral Marketing facilitates and encourages these peer-to-peer recommendations by providing channels and campaigns that make it easier for the customer to talk about your product or servic #### Who Is the Company Behind Harviist? - **Seller:** [Harviist - Venturevate Ltd](https://www.g2.com/sellers/harviist-venturevate-ltd) - **Year Founded:** 2019 - **HQ Location:** Sliema, MT - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae77a7686c2c7cc2532f91ff2a2eced61a7b21935b8aede99fc6a8f881b3f890&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fharviist&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® [ HiveOtter ](https://www.g2.com/products/hiveotter/reviews) By [HiveOtter](https://www.g2.com/sellers/hiveotter) [ 0/5(0) ](https://www.g2.com/products/hiveotter/reviews) Product Description HiveOtter is an intuitive referral marketing platform designed for SaaS companies, startups, and indie makers. It simplifies the process of turning satisfied customers into brand advocates, driving or ### [HiveOtter](https://www.g2.com/products/hiveotter/reviews) HiveOtter is an intuitive referral marketing platform designed for SaaS companies, startups, and indie makers. It simplifies the process of turning satisfied customers into brand advocates, driving organic growth through word-of-mouth marketing. Key features include: • Automated coupon code generation and management • Easy-to-use referral link creation • Precise tracking of referral sources and conversions • Seamless integration with popular platforms like Stripe and Lemonsqueezy • User-friendly dashboard for monitoring campaign performance With its focus on simplicity and effectiveness, HiveOtter enables businesses to launch, manage, and optimize referral programs without the complexity often associated with referral marketing. Whether you're looking to boost user acquisition, increase customer loyalty, or amplify your growth strategy, HiveOtter provides the tools to harness the power of customer recommendations. #### Who Is the Company Behind HiveOtter? - **Seller:** [HiveOtter](https://www.g2.com/sellers/hiveotter) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® [ Incentivefox ](https://www.g2.com/products/incentivefox/reviews) By [Incentivefox](https://www.g2.com/sellers/incentivefox) [ 0/5(0) ](https://www.g2.com/products/incentivefox/reviews) Product Description Incentivefox makes it easy for local businesses to collect more referrals, re-engage with their customer base and improve employee retention to drive more revenue with less hassle. ### [Incentivefox](https://www.g2.com/products/incentivefox/reviews) Incentivefox makes it easy for local businesses to collect more referrals, re-engage with their customer base and improve employee retention to drive more revenue with less hassle. #### Who Is the Company Behind Incentivefox? - **Seller:** [Incentivefox](https://www.g2.com/sellers/incentivefox) - **Year Founded:** 2015 - **HQ Location:** Frankfort, US - **Twitter:** @Incentivefox 316 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=395cb3417e1eb99f15477d59ea7c27faaf50283407e4a6e100c7913a6d34100d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincentivefox&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ Incentivit ](https://www.g2.com/products/incentivit/reviews) By [Incentivit](https://www.g2.com/sellers/incentivit) [ 0/5(0) ](https://www.g2.com/products/incentivit/reviews) Product Description Incentivit helps online and offline businesses to acquire new customers using referral marketing. ### [Incentivit](https://www.g2.com/products/incentivit/reviews) Incentivit helps online and offline businesses to acquire new customers using referral marketing. #### Who Is the Company Behind Incentivit? - **Seller:** [Incentivit](https://www.g2.com/sellers/incentivit) - **HQ Location:** N/A - **Twitter:** @incentivit 24 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97832c3c4eb259a42be27255906e14d46bbb80012ecd153e8e402c2d482cb317&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincentivit&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ innercircle ](https://www.g2.com/products/innercircle/reviews) By [Enlightium](https://www.g2.com/sellers/enlightium) [ 0/5(0) ](https://www.g2.com/products/innercircle/reviews) Product Description Identify, engage and reward your most valued users. ### [innercircle](https://www.g2.com/products/innercircle/reviews) Identify, engage and reward your most valued users. #### Who Is the Company Behind innercircle? - **Seller:** [Enlightium](https://www.g2.com/sellers/enlightium) - **Year Founded:** 2016 - **HQ Location:** Herzliya, IL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3518101b919182ff94011077917b862d1fc45b5f223145704a554c4e1b14f8c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finner-circleio&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/customer-advocacy?order=g2_score&page=7#product-list) - [1](/categories/customer-advocacy?order=g2_score#product-list) - [2](/categories/customer-advocacy?order=g2_score&page=2#product-list) - … - [4](/categories/customer-advocacy?order=g2_score&page=4#product-list) - [5](/categories/customer-advocacy?order=g2_score&page=5#product-list) - [6](/categories/customer-advocacy?order=g2_score&page=6#product-list) - [7](/categories/customer-advocacy?order=g2_score&page=7#product-list) - 8 - [9](/categories/customer-advocacy?order=g2_score&page=9#product-list) - [10](/categories/customer-advocacy?order=g2_score&page=10#product-list) - [11](/categories/customer-advocacy?order=g2_score&page=11#product-list) - [12](/categories/customer-advocacy?order=g2_score&page=12#product-list) - [Next ›Next ›](/categories/customer-advocacy?order=g2_score&page=9#product-list) Spotlight Categories [Zero Trust Networking Software](https://www.g2.com/categories/zero-trust-networking) [Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm) [Restaurant POS Systems](https://www.g2.com/categories/restaurant-pos) [Chatbots Software](https://www.g2.com/categories/chatbots) [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration) Similar Categories - [Employee Advocacy](/categories/employee-advocacy) [Browse Customer Advocacy Themes](/categories/customer-advocacy/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated June 24, 2026 Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news. Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share. Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers. To qualify for inclusion in the Customer Advocacy category, a product must: - Provide features to create and manage referral programs in order to find and attract the best advocates for each brand - Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates - Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement - Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it Show More