# Best Customer Advocacy Software - Page 7

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### Referral Factory

Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards, or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with a white-labelled referral program, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-28T11%3A02%3A00Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=142296&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D7&secure%5Btoken%5D=cc0f509e5293edc9b61fa7f03ab5b4bff108622fd96885446593f762005a7409&secure%5Burl%5D=https%3A%2F%2Freferral-factory.com%2Fpricing&secure%5Burl_type%5D=paid_promos)

[
Lincaro
](https://www.g2.com/products/lincaro/reviews)

By [Lincaro](https://www.g2.com/sellers/lincaro)

[

5/5(1)

](https://www.g2.com/products/lincaro/reviews)

Product Description

Lincaro is a software to help you manage reference calls with prospective clients. It will help you find the best customer for the the call, facilitate the scheduling of the call, reward your customer

Pros and Cons

[
Customer Support (1)
](https://www.g2.com/products/lincaro/reviews?qs=pros-and-cons)

[
OSI Affiliate Software
](https://www.g2.com/products/osi-affiliate-software/reviews)

By [Omnistar Interactive](https://www.g2.com/sellers/omnistar-interactive)

[

4/5(1)

](https://www.g2.com/products/osi-affiliate-software/reviews)

Product Description

OSI Affiliate Software is a web-based platform that helps you create and manage an affiliate program for your business.

[
Product Review Club
](https://www.g2.com/products/product-review-club/reviews)

By [ChickAdvisor.com](https://www.g2.com/sellers/chickadvisor-com)

[

4/5(1)

](https://www.g2.com/products/product-review-club/reviews)

Product Description

ChickAdvisor is a leading brand advocacy platform working with brands, their creative departments, and their marketers, to develop better consumer products and customer experiences.

[
ReferIn
](https://www.g2.com/products/referin/reviews)

By [ReferIn](https://www.g2.com/sellers/referin)

[

5/5(1)

](https://www.g2.com/products/referin/reviews)

Product Description

ReferIn is a go-to-market tool that enables sales teams to generate pipeline through warm introductions to customers (rather than relying on low-conversion cold outreach). ReferIn identifies all the

[
Refernet
](https://www.g2.com/products/refernet/reviews)

By [Refernet](https://www.g2.com/sellers/refernet)

[

5/5(1)

](https://www.g2.com/products/refernet/reviews)

Product Description

A safe, secure and local online referral system used by many local Citizens Advice teams across the UK. Refernet enables customer referrals to be made securely to and from the various agencies which

Pros and Cons

[
Ease of Use (1)
](https://www.g2.com/products/refernet/reviews?qs=pros-and-cons)[
Update Issues (1)
](https://www.g2.com/products/refernet/reviews?qs=pros-and-cons)

[
Repshift
](https://www.g2.com/products/repshift/reviews)

By [Teloola](https://www.g2.com/sellers/teloola)

[

5/5(1)

](https://www.g2.com/products/repshift/reviews)

Product Description

Repshift makes customer advocacy a team sport — empowering people, automating workflows, and taking sales performance to the next level. All from within your CRM.

[
Shoutout
](https://www.g2.com/products/shoutout-shoutout/reviews)

By [Shoutout](https://www.g2.com/sellers/shoutout-5cf178fd-9df5-4a6e-8536-e180f4392734)

[

5/5(1)

](https://www.g2.com/products/shoutout-shoutout/reviews)

Product Description

Shoutout is a powerful referral and rewards platform that enables product led growth by automating direct and indirect referral campaigns, customer rewards, and word-of-mouth marketing. Shoutout helps

[
TrueSaaS
](https://www.g2.com/products/truesaas/reviews)

By [TrueSaaS](https://www.g2.com/sellers/truesaas)

[

5/5(1)

](https://www.g2.com/products/truesaas/reviews)

Product Description

Get more leads, close more sales, through word-of-mouth marketing. Identify and reward your brand ambassadors, word-of-mouth marketing increases MRR through quality customer referrals.

[
Trust-Place
](https://www.g2.com/products/trust-place/reviews)

By [Trust-Place](https://www.g2.com/sellers/trust-place)

[

4.8/5(2)

](https://www.g2.com/products/trust-place/reviews)

Product Description

Trust-Place is a B2B SaaS post-purchase platform purpose-built for luxury and premium brands. It connects physical products to their owners through a secure digital ownership certificate, turning ever

[
VaultPro
](https://www.g2.com/products/vaultpro/reviews)

By [Rappier](https://www.g2.com/sellers/rappier)

[

4.5/5(1)

](https://www.g2.com/products/vaultpro/reviews)

Product Description

Manages, tracks, analyses and optimises your online campaigns in real-time.

[
AdvocateLoop
](https://www.g2.com/products/advocateloop/reviews)

By [AdvocateLoop](https://www.g2.com/sellers/advocateloop)

[

0/5(0)

](https://www.g2.com/products/advocateloop/reviews)

Product Description

AdvocateLoop is a referral marketing platform built for appointment-based service businesses — med spas, salons, spas, gyms, and wellness brands — rather than generic e-commerce. It turns satisfied cl

[
Advocate Marketing Software
](https://www.g2.com/products/advocate-marketing-software/reviews)

By [Promoto](https://www.g2.com/sellers/promoto)

[

0/5(0)

](https://www.g2.com/products/advocate-marketing-software/reviews)

Product Description

Promoto is a B2B brand advocate marketing SaaS solution with a mission to convert customers into brand advocates.

[
Affilae
](https://www.g2.com/products/affilae/reviews)

By [Affilae](https://www.g2.com/sellers/affilae)

[

0/5(0)

](https://www.g2.com/products/affilae/reviews)

Product Description

Affilae is an affiliate platform that empowers advertisers, networks, & buyers to create their own dedicated & secure affiliate network.

[
Blunt Agency
](https://www.g2.com/products/blunt-agency/reviews)

By [Blunt Agency](https://www.g2.com/sellers/blunt-agency)

[

0/5(0)

](https://www.g2.com/products/blunt-agency/reviews)

Product Description

Brand Agency - Blunt Agency builds strategic brand ecosystems for growing category-leading brands. We enable businesses to understand and connect with more of the people their brand serves.

[
Bodhi
](https://www.g2.com/products/bodhi-bodhi/reviews)

By [Bodhi](https://www.g2.com/sellers/bodhi)

[

0/5(0)

](https://www.g2.com/products/bodhi-bodhi/reviews)

Product Description

Bodhi empowers solar companies to deliver amazing customer experiences with ease by automatically notifying your customers with personalized updates through every stage of the project through a seamle

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Spotlight Categories

[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)

[Loyalty Management Software](https://www.g2.com/categories/loyalty-management)

[Attribution Software](https://www.g2.com/categories/attribution)

[Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

[Online Community Management Software](https://www.g2.com/categories/online-community-management)

Similar Categories

- [Employee Advocacy](/categories/employee-advocacy)

[Browse Customer Advocacy Themes](/categories/customer-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

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