# Best Customer Advocacy Software - Page 7 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news. Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share. Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers. To qualify for inclusion in the Customer Advocacy category, a product must: - Provide features to create and manage referral programs in order to find and attract the best advocates for each brand - Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates - Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement - Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it ## Top Customer Advocacy Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5.0 (4,047 reviews) | Automated review generation with multi-location advocacy | "[Our Trusted Reputation Management Solution](https://www.g2.com/survey_responses/birdeye-review-12323918)" | | 2 | [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) | 4.6/5.0 (606 reviews) | — | "[Multi Store Loyalty Program with Excellent Support](https://www.g2.com/survey_responses/loyaltylion-review-11277765)" | | 3 | [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5.0 (415 reviews) | Shopify-native reviews, loyalty, and referrals | "[Seamless Migration and Outstanding Support from the Okendo Team](https://www.g2.com/survey_responses/okendo-review-13138513)" | | 4 | [NiceJob](https://www.g2.com/products/nicejob/reviews) | 4.8/5.0 (412 reviews) | Automated post-job review capture with CRM triggers | "[Scalable Review Generation for Productized Agency Client Delivery](https://www.g2.com/survey_responses/nicejob-review-12706891)" | | 5 | [Smile.io](https://www.g2.com/products/smile-io/reviews) | 4.6/5.0 (450 reviews) | Shopify-native loyalty and referral advocacy | "[Easy, Affordable Loyalty Program with Seamless Shopify Integration](https://www.g2.com/survey_responses/smile-io-review-12920419)" | | 6 | [Synup](https://www.g2.com/products/synup/reviews) | 4.5/5.0 (309 reviews) | Review-to-reputation advocacy with unified local presence | "[Effortless Automation and Outstanding Support](https://www.g2.com/survey_responses/synup-review-11995460)" | | 7 | [Buyapowa](https://www.g2.com/products/buyapowa/reviews) | 4.5/5.0 (56 reviews) | Automated referral validation and advocate reward fulfillment | "[Helpful Team and Reward System That Lightens Our Workload](https://www.g2.com/survey_responses/buyapowa-review-13116428)" | | 8 | [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5.0 (255 reviews) | Shopify-native reviews, loyalty, and UGC advocacy | "[Effortless Setup and Customer Engagement with Yotpo](https://www.g2.com/survey_responses/yotpo-review-12262971)" | | 9 | [Talkable](https://www.g2.com/products/talkable/reviews) | 4.5/5.0 (59 reviews) | Managed referral advocacy with fraud-controlled acquisition | "[Hands-Off Success with Talkable](https://www.g2.com/survey_responses/talkable-review-12194798)" | | 10 | [FirstPromoter](https://www.g2.com/products/firstpromoter/reviews) | 4.6/5.0 (34 reviews) | Affiliate referral tracking with automated commission payouts | "[Phenomenal Support and Seamless Setup](https://www.g2.com/survey_responses/firstpromoter-review-13037961)" | --- ## What Are the Most Common Questions About Customer Advocacy Software? *AI-generated · Last updated: May 26, 2026* ### What is the best software for turning customers into promoters? Based on G2 reviews, customer advocacy software buyers often prioritize tools that make it easier to collect reviews, activate referrals, centralize customer proof, and keep advocacy programs organized. According to verified users, leading products in this category help teams reduce manual work, surface testimonials faster, and give sales or marketing better access to advocate content. G2 reviewers mention that ease of use, integrations, and responsive support are common decision factors. For companies focused on turning satisfied customers into promoters, recent reviews point to platforms that streamline referrals, reviews, loyalty, and ambassador workflows rather than relying on spreadsheets or one-off outreach. **Here are some of the top-rated products on G2:** - [Birdeye](https://www.g2.com/products/birdeye/reviews/birdeye-review-12045178) – helps teams automate review requests, manage feedback in one place, and improve visibility across locations - [Okendo](https://www.g2.com/products/okendo/reviews/okendo-review-12837150) – supports review collection, social proof, and customer feedback workflows for ecommerce brands - [Deeto](https://www.g2.com/products/deeto/reviews/deeto-review-12678177) – helps teams activate advocates, gather customer content, and support referrals and reference requests ### What are the top-rated customer advocacy platforms for B2B brands? Based on G2 reviews, B2B buyers in customer advocacy often look for platforms that centralize references, testimonials, customer stories, and program reporting. According to verified users, products that stand out for B2B brands tend to support sales enablement, customer proof management, and integrations with systems like Salesforce or other core workflows. G2 reviewers mention that strong support teams, scalable program structure, and easier reference matching are especially valuable for complex B2B motions. Across recent reviews, buyers repeatedly call out tools that reduce manual coordination, make customer evidence easier to find, and help advocacy teams show internal business impact. **Here are some of the top-rated products on G2:** - [Deeto](https://www.g2.com/products/deeto/reviews/deeto-review-12678485) – supports B2B reference calls, customer proof content, and Salesforce-connected advocacy workflows - [ReferenceEdge](https://www.g2.com/products/referenceedge/reviews/referenceedge-review-12170221) – helps B2B teams search customer references quickly and manage advocacy inside Salesforce - [Peerbound](https://www.g2.com/products/peerbound/reviews/peerbound-review-11965920) – surfaces customer quotes and stories from calls to support sales and marketing teams ### What are the top tools for managing customer referral programs? Based on G2 reviews, customer referral program software is most often valued for automating tracking, reward fulfillment, and referral management. According to verified users, strong tools help teams avoid spreadsheets, reduce manual validation, and give both admins and participants better visibility into referrals and payouts. G2 reviewers mention that easy setup, dependable tracking, integrations, and support quality are common reasons buyers stay with a platform. Recent reviews also show that teams want referral tools that scale from simple campaigns to more structured partner, customer, or ambassador motions without adding heavy operational burden to internal teams. **Here are some of the top-rated products on G2:** - [Referral Factory](https://www.g2.com/products/referral-factory/reviews/referral-factory-review-12477662) – automates referral tracking and integrates with CRM systems for streamlined program management - [Talkable](https://www.g2.com/products/talkable/reviews/talkable-review-12101000) – helps brands run scalable referral programs with testing, fraud controls, and campaign flexibility - [Buyapowa](https://www.g2.com/products/buyapowa/reviews/buyapowa-review-12116069) – supports automated referral validation, reward workflows, and embedded referral experiences ### What is the best platforms for employee-driven advocacy campaigns? Based on G2 reviews, products used for employee-driven advocacy campaigns are typically described through ambassador, affiliate, or internal advocacy workflows that help teams coordinate outreach and participation at scale. According to verified users, the most useful platforms make it easier to onboard participants, assign activities, track engagement, and manage rewards without creating extra admin work. G2 reviewers mention that intuitive dashboards and clear workflows matter for both program managers and participants. Recent feedback suggests buyers should look for software that supports structured campaigns, strong reporting, and scalable community management when employee or ambassador participation is central to the program. **Here are some of the top-rated products on G2:** - [BrandChamp](https://www.g2.com/products/brandchamp/reviews/brandchamp-review-12548513) – helps teams organize ambassador programs, onboarding, activities, and rewards in one platform - [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews/ambassador-software-review-11496536) – supports referral and affiliate program management with tracking and reward options - [Roster](https://www.g2.com/products/roster/reviews/roster-review-12114783) – makes it easier to manage ambassadors, approve participants, and track campaign-driven revenue ### What are the best tools for incentivizing customer advocacy? Based on G2 reviews, the best tools for incentivizing customer advocacy are the ones that make rewards, referrals, loyalty actions, and customer participation easier to manage. According to verified users, buyers favor platforms that let them reward reviews, referrals, repeat purchases, testimonials, or ambassador activities while keeping the experience simple for customers. G2 reviewers mention that automation, flexible reward structures, and strong support are especially important when programs need to scale. Recent review themes also show that businesses value software that can connect incentives to broader advocacy goals, such as boosting reviews, increasing repeat engagement, or encouraging customers to share proof and referrals. **Here are some of the top-rated products on G2:** - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews/loyaltylion-review-11907516) – helps brands reward loyal customers, segment audiences, and drive repeat purchase behavior - [Smile.io](https://www.g2.com/products/smile-io/reviews/smile-io-review-12347036) – supports points, tiered bonuses, and referral rewards for customer loyalty programs - [Okendo](https://www.g2.com/products/okendo/reviews/okendo-review-12753458) – combines reviews and loyalty features to encourage engagement and repeat customer actions ### Which platform offers the best customer testimonial collection features? Based on G2 reviews, Birdeye appears most often in recent review volume among eligible products and is frequently described as an easy way to collect, manage, and respond to customer reviews from one place. According to verified users, teams value its automation for review requests, centralized dashboard, and tools for analyzing feedback trends. G2 reviewers mention that it helps reduce manual review collection work while making it easier to keep responses organized across locations and channels. Buyers comparing testimonial collection features should also look for ease of setup, review request workflows, and how well the platform supports ongoing visibility into incoming customer feedback. ### Which software integrates with CRM for advocacy tracking? Based on G2 reviews, Birdeye stands out in recent review activity and is often described by users as integrating with existing systems to automate review requests, communication, and customer follow-up workflows. According to verified users, CRM-connected advocacy tracking is valuable because it reduces manual steps and helps teams trigger feedback and engagement actions from operational systems they already use. G2 reviewers mention integrations with practice management, CRM, or business systems as a major time saver, especially when advocacy activity needs to happen automatically after customer interactions. Buyers should also assess whether the software connects advocacy workflows to reporting, notifications, and centralized customer feedback management. ### Which is the best customer advocacy platform for brand ambassadors? Based on G2 reviews, BrandChamp is the strongest fit for brand ambassador use cases among the recent review set because users consistently describe it as purpose-built for managing ambassador communities. According to verified users, it helps teams centralize onboarding, assign activities, track participation, and reward ambassadors in a structured way. G2 reviewers mention that both admins and ambassadors find the platform intuitive, and several reviews call out its ability to scale as programs grow. For buyers focused specifically on ambassador-led advocacy, recent feedback suggests prioritizing participant experience, campaign organization, and the ability to keep communication, incentives, and reporting in one place. ### What are the top tools for measuring advocacy program ROI? Based on G2 reviews, tools for measuring advocacy program ROI are most valued when they connect customer activity to revenue influence, engagement, or program outcomes. According to verified users, buyers often prioritize platforms that centralize advocacy data, support reporting inside Salesforce or other systems, and make it easier to show how references, stories, or content contribute to business results. G2 reviewers mention revenue influence tracking, dashboards, and content engagement insights as especially useful for internal reporting. Recent reviews suggest that ROI-focused buyers should look for software that not only captures advocacy activity, but also helps teams prove impact to leadership in a structured way. **Here are some of the top-rated products on G2:** - [ReferenceEdge](https://www.g2.com/products/referenceedge/reviews/referenceedge-review-12190433) – helps teams track the impact of reference activity on pipeline, bookings, and program reporting - [SlapFive Customer Marketing Software](https://www.g2.com/products/slapfive-customer-marketing-software/reviews/slapfive-customer-marketing-software-review-12488627) – centralizes advocacy content and supports custom workflows for referral and reference measurement - [Base](https://www.g2.com/products/base/reviews/base-review-12374644) – supports ROI tracking, advocacy activity management, and reporting on customer participation ### Which customer advocacy platform offers gamification features? Based on G2 reviews, Base is a strong match when gamification is a priority because reviewers specifically mention gamification as part of its advocacy and engagement experience. According to verified users, the platform helps teams run advocacy programs with activities, rewards, and customer participation tracking in one hub. G2 reviewers mention that it supports reference management and engagement workflows while making advocacy more structured and interactive for customers. Buyers evaluating gamification features should also consider how easy it is to launch activities, reward participation, and report on advocate engagement over time, since those capabilities often determine whether gamification actually drives sustained involvement. ## G2 Grid® for Customer Advocacy Software ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506) Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo) ## How Many Customer Advocacy Software Products Does G2 Track? **Total Products under this Category:** 168 ### Category Stats (Jul 2026) - **Average Rating**: 4.52/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month *Last updated: July 24, 2026* ## How Does G2 Rank Customer Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 168+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Referral Factory Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards, or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with a white-labelled referral program, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆 [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-24T19%3A34%3A03Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=142296&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D7&secure%5Btoken%5D=c54999dc4d33f1f2625050a445677365e7c82bea18cbe79c74f5d87e2b76012b&secure%5Burl%5D=https%3A%2F%2Freferral-factory.com%2Fpricing&secure%5Burl_type%5D=paid_promos) --- ## What Are the Top-Rated Customer Advocacy Software Products in 2026? ### 1. [Reve](https://www.g2.com/products/reve/reviews) Reve is a social marketing technology platform that drives customer acquisition, engagement and retention strategies for businesses. **Who Is the Company Behind Reve?** - **Seller:** [SocialTwist](https://www.g2.com/sellers/socialtwist-2bb4bcfd-be70-4087-8afc-f88cb1e21c4b) - **Year Founded:** 2008 - **HQ Location:** Mountain View, US - **LinkedIn® Page:** https://www.linkedin.com/company/socialtwist (1 employees on LinkedIn®) ### 2. [ShareSomeFriends](https://www.g2.com/products/sharesomefriends/reviews) The ShareSomeFriends app provides a quick & easy way for customers to refer friends to your business directly from their phone! **Who Is the Company Behind ShareSomeFriends?** - **Seller:** [Sharesomefriends](https://www.g2.com/sellers/sharesomefriends) - **HQ Location:** N/A - **Twitter:** @ShareFriendsApp (13 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sharesomefriends/ (2 employees on LinkedIn®) ### 3. [SoHalo](https://www.g2.com/products/sohalo/reviews) SoHalo's Engagement Marketing Platform makes it easy for marketers to drive valuable employee and customer experiences that motivate engagement, product education, and advocacy, resulting in increased revenue and retention and lower marketing costs. **Who Is the Company Behind SoHalo?** - **Seller:** [SoHalo](https://www.g2.com/sellers/sohalo) - **Year Founded:** 2011 - **HQ Location:** Redwood City, US - **Twitter:** @sohalocom (362 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2426742 (6 employees on LinkedIn®) ### 4. [Spectoos](https://www.g2.com/products/spectoos/reviews) Customize all Colors, Font and Sizes of Your Testimonial Widget to Perfectly Match Your Website Design. **Who Is the Company Behind Spectoos?** - **Seller:** [Spectoos](https://www.g2.com/sellers/spectoos) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 5. [Staagg](https://www.g2.com/products/staagg/reviews) Staagg is the affiliate statistics aggregator, consolidates all the affiliate network stats, in one place. **Who Is the Company Behind Staagg?** - **Seller:** [Staagg.com Status](https://www.g2.com/sellers/staagg-com-status) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 6. [StoryBox](https://www.g2.com/products/storybox/reviews) Customer storytelling and word of mouth marketing software **Who Is the Company Behind StoryBox?** - **Seller:** [StoryBox](https://www.g2.com/sellers/storybox) - **Year Founded:** 2010 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** http://www.linkedin.com/company/videogenie (2 employees on LinkedIn®) ### 7. [The Loyalty Box](https://www.g2.com/products/the-loyalty-box/reviews) The Loyalty Box is a flexible customer loyalty solution for retailers on a budget. **Who Is the Company Behind The Loyalty Box?** - **Seller:** [The Loyalty Box](https://www.g2.com/sellers/the-loyalty-box) - **HQ Location:** Johannesburg, ZA - **Twitter:** @TheLoyaltyBox (1,238 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/the-loyalty-box (1 employees on LinkedIn®) ### 8. [TrafficManager Ad](https://www.g2.com/products/trafficmanager-ad/reviews) TrafficManager is the white label solution for Ad Networks, Affiliate Programs and Media Buyers that need a fast, secure and reliable tracker at a fair price. **Who Is the Company Behind TrafficManager Ad?** - **Seller:** [Traffic Manager Limited.](https://www.g2.com/sellers/traffic-manager-limited) - **Year Founded:** 2016 - **HQ Location:** San Gwann, MT - **Twitter:** @TrafficManagerX (97 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/traffic-manager-ltd/ (4 employees on LinkedIn®) ### 9. [TRIBE Rewards](https://www.g2.com/products/tribe-rewards/reviews) TRIBE provides brands with easy-to-deploy, no-code reward programs to drive organic awareness, boost online engagement, and gain insights about their community. Our platform automatically aggregates and rewards online interactions and user-generated content – from YouTube videos and blog posts to reviews and more. Through TRIBE, brands can generate and access holistic user profiles to help marketers attract potential customers and better engage their existing community. We've rewarded over 1M social interactions and collected 10K+ pieces of user-generated content to date across our partners. **Who Is the Company Behind TRIBE Rewards?** - **Seller:** [TRIBE Rewards](https://www.g2.com/sellers/tribe-rewards) - **Year Founded:** 2015 - **HQ Location:** United States - **LinkedIn® Page:** http://www.linkedin.com/company/tribe-app (2 employees on LinkedIn®) ### 10. [Trusted](https://www.g2.com/products/thetrusted/reviews) Trusted is the system of record and orchestration layer for customer advocacy. It helps B2B revenue and customer success teams find, recruit, and engage their happiest customers and turn their trust into pipeline. Sales teams use Trusted to match live deals with the perfect reference: AI-powered advocate matching surfaces the right customer for every prospect, managed scheduling co-ordinates the call, and every match is tracked from approved to completed. Salesforce users can raise reference requests without leaving the CRM. Beyond reference calls, Trusted manages the full advocacy lifecycle, customer stories, reviews, advisory boards, referrals, events and more, across sales, marketing, customer success and communications in one shared platform. Every advocate owns their own experience: they control their profile, accept or decline requests on their own terms, and can pause whenever they need a break. Trusted surfaces hidden advocates automatically, capturing trust signals from call transcripts, G2 reviews and VoC surveys like Qualtrics to propose new advocates with NPS and CSAT data flowing into the advocate profile. Verified customer proof is captured at onboarding and extracted from transcripts, feeding AI discovery so buyers find credible voices wherever they research. Headless advocacy is built in: the Trusted MCP server lets teams work with Trusted directly from Claude and other AI assistants, without leaving their everyday workflow. Enterprise-ready from day one: ISO 27001 certified, SOC 2 Type 2 audited, with SSO, MFA and role-based permissions. **Who Is the Company Behind Trusted?** - **Seller:** [Trusted](https://www.g2.com/sellers/trusted-2026-06-23) - **Year Founded:** 2025 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/thetrusted (12 employees on LinkedIn®) ### 11. [VEMT Marketing Cloud](https://www.g2.com/products/vemt-marketing-cloud/reviews) CXM platform with 70+ compelling pre-configured end-to-end CX-Flows enabling rapid implementation of high-conversion Customer Experience all along the customer journey. Smart, easy-to-implement and easy-to-update. Marketer-friendly no-code approach. Includes fully featured loyalty platform, CDP, coupons and campaign integration. **Who Is the Company Behind VEMT Marketing Cloud?** - **Seller:** [VEMT](https://www.g2.com/sellers/vemt) - **Year Founded:** 2004 - **HQ Location:** Amsterdam, NL - **LinkedIn® Page:** https://www.linkedin.com/company/1549363 (4 employees on LinkedIn®) ### 12. [Viralby - Customer-Powered Sales Platform](https://www.g2.com/products/viralby-customer-powered-sales-platform/reviews) Viralby is a marketing automation platform designed to scale sales through customer advocacy and user-generated content (UGC). The platform enables e-commerce and SaaS brands to build branded ambassador programs, transforming their existing customer base into a scalable sales force. Unlike traditional reward systems, Viralby focuses on active engagement. It provides tools for creating specific promotional tasks, automating reward distribution, and managing brand currency. This approach helps businesses reduce Customer Acquisition Cost (CAC) by leveraging organic word-of-mouth instead of relying solely on paid advertising. Key capabilities include: - Ambassador Management: Tools to launch and scale custom advocacy programs. - UGC Automation: Systems for generating and tracking authentic social proof and reviews. - Retention Mechanics: Integrated brand currency and instant rewards to improve Customer Lifetime Value (LTV). - SEO & Search Visibility: Optimization of brand presence through distributed user content across social platforms and search engines. Viralby integrates with existing marketing stacks to amplify growth through viral mechanics and verified social proof. **Who Is the Company Behind Viralby - Customer-Powered Sales Platform?** - **Seller:** [Simformer](https://www.g2.com/sellers/simformer-af48f3c6-f2d6-4857-8a40-c26fd530f5dc) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 13. [Volca](https://www.g2.com/products/volca/reviews) Volca provides AI-powered referral programs and marketing tools to streamline customer acquisition and growth for trade businesses, allowing clients to attract new clients, cultivate stronger customer relationships, and achieve sustainable business expansion. **Who Is the Company Behind Volca?** - **Seller:** [Volca](https://www.g2.com/sellers/volca) - **Year Founded:** 2024 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/volca-ai/ (14 employees on LinkedIn®) ### 14. [Votility](https://www.g2.com/products/votility/reviews) People, who are members of organizations nationwide, care about what happens to themselves, their business and their family and they want a voice with simple, straightforward tools to make that voice count. Its why Votility exists. **Who Is the Company Behind Votility?** - **Seller:** [Votility](https://www.g2.com/sellers/votility) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 15. [Wallet Circle Loyalty](https://www.g2.com/products/wallet-circle-loyalty/reviews) The all-in-one customer engagement platform for bricks-n-mortar businesses **Who Is the Company Behind Wallet Circle Loyalty?** - **Seller:** [Walletcircle](https://www.g2.com/sellers/walletcircle) - **HQ Location:** LONDON, GB - **LinkedIn® Page:** http://www.linkedin.com/company/wallet-circle-technologies-ltd (2 employees on LinkedIn®) ### 16. [White Label Loyalty](https://www.g2.com/products/white-label-loyalty/reviews) We are a data driven technology platform that helps businesses increase revenue and retention by understanding, predicting and influencing customer behaviour. 75% of loyalty programs fail and our mission at White Label Loyalty is to solve this problem. White Label Loyalty is a flexible cloud-based loyalty platform that empowers businesses to increase their revenue by understanding, engaging and retaining their customers. Our API-first solution resolves 3 key problems, due to which most loyalty programs fail. Firstly, the platform makes loyalty digital and mobile, which decreases friction in customer engagement. Secondly, our top of the class loyalty engine allows businesses to reward any customer activity chosen, not just transactions. This is important as it helps to strengthen customer relationships and hence increase customer retention. Lastly, our platform allows seamless integration with key business systems. Consequently, it is much easier to run data-driven loyalty programs, personalise rewards and achieve customer satisfaction. With multiple years of experience (in various industries and use cases), and having created an API-first product, White Label Loyalty is able to provide unique value propositions that will increase your customer loyalty and retention. For instance,Dubai Holding wanted to offer a frictionless, digital-first experience to users while integrating with a wide range of businesses.Once approached, White Label Loyalty developed a first-of-its-kind rewards program revolutionising loyalty in the Middle East, Tickit. Our end-to-end solution included the back-end loyalty platform and branded mobile app. The program brought user-friendly card-linking technology with both Visa & Mastercard to the UAE for the first time. The result? Tickit quickly became 2nd largest loyalty program in the UAE, as it had instant uptake with thousands of signups in the first month. Powered by our robust event-based loyalty engine, we were able to provide a seamless experience for earning and redeeming rewards. We have helped brands like Burger King, Dubai Holding, Pepsico, Nets, Wesleyan, SKB Bank, Biscuit, Wavin, and Akzo Nobel unlock customer loyalty and retention. We’ll help you get the data you need to build deeper relationships with customers that drive long-term growth and retention – at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 11 **How Do G2 Users Rate White Label Loyalty?** - **Ease of Use:** 7.7/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.3/10) - **Ease of Admin:** 7.8/10 (Category avg: 9.0/10) - **Ease of Setup:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind White Label Loyalty?** - **Seller:** [White Label Loyalty](https://www.g2.com/sellers/white-label-loyalty) - **Year Founded:** 2015 - **HQ Location:** Leeds, GB - **Twitter:** @whitelabelloyal (1,881 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/whitelabel-loyalty/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 82% Enterprise, 18% Small-Business #### What Are Recent G2 Reviews of White Label Loyalty? **"[Good App works well](https://www.g2.com/survey_responses/white-label-loyalty-review-9729597)"** **Rating:** 4.0/5.0 stars *— Shaun H.* [Read full review](https://www.g2.com/survey_responses/white-label-loyalty-review-9729597) --- **"[Prompt support of team](https://www.g2.com/survey_responses/white-label-loyalty-review-9636744)"** **Rating:** 4.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/white-label-loyalty-review-9636744) --- ### 17. [WinWinKit](https://www.g2.com/products/winwinkit/reviews) WinWinKit provides an easy way to set up, integrate, and launch referral programs. It is built on the simple concept of a referral code. Each user of the app users gets a unique referral code that can be used to invite new users for a reward. What rewards are, when they apply, which party receives what, is entirely under your control and can be set up with a few clicks. **Who Is the Company Behind WinWinKit?** - **Seller:** [WinWinKit](https://www.g2.com/sellers/winwinkit) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/winwinkit (1 employees on LinkedIn®) ### 18. [Zyper](https://www.g2.com/products/zyper/reviews) Zyper is a marketing software platform that helps brands identify their top 1% of fans and create an active community of brand advocates. **Who Is the Company Behind Zyper?** - **Seller:** [Zyper](https://www.g2.com/sellers/zyper) - **Year Founded:** 2017 - **HQ Location:** San Francisco, US - **Twitter:** @zyper_official (495 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/zyper. (9 employees on LinkedIn®) ## What Is Customer Advocacy Software? [Brand Advocacy Software](https://www.g2.com/categories/brand-advocacy) ## What Software Categories Are Similar to Customer Advocacy Software? - [Review Management Software](https://www.g2.com/categories/review-management-software) - [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) - [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) - [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) - [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms) - [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)