Base
Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it.
Average Rating: 4.4/5.0
Total Reviews: 56
How Do G2 Users Rate Base?
- Quality of Support: 8.8/10 (Category avg: 9.0/10)
Who Is the Company Behind Base?
- Seller: Base
- Company Website:
- Year Founded: 2018
- HQ Location: Tel Aviv,
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Twitter: @base_CLG
333 Twitter followers -
LinkedIn® Page: www.linkedin.com
43 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 59% Large, 32% Medium
What Do G2 Reviewers Say About Base?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Base, enabling seamless management and customization of advocacy programs.
- Users appreciate the clean, intuitive interface and enhanced features of Base, making advocacy seamless and engaging.
- Users appreciate the AI automation features of Base, which streamline operations and enhance customer engagement seamlessly.
- Users commend Base's excellent and responsive customer support, enhancing their overall experience and operational success.
- Users love the clean and intuitive interface of Base, making it easy for both admins and clients.
Cons
- Users face missing features like limited customization and inadequate reporting, hindering effective usage of Base.
- Users experience poor customer support with delayed ticket responses, impacting their troubleshooting efficiency.
- Users experience feature limitations in Base, particularly with communication options and restricted customization capabilities.
- Users express frustration over the limited customization options, which restrict their ability to tailor the platform effectively.
- Users face limited functionality in Base, struggling with customization and essential data tracking capabilities.
What Are Recent G2 Reviews of Base?
"Base: intuitive advocacy platform with curated UX/UI and effective social sharing"
Rating: 4.5/5.0 stars
— Verified User in Financial Services
"Powering a Customer Advocacy Program That Customers Loved by an Innovative Team"
Rating: 5.0/5.0 stars
— Heather K.

