1) It's mobile friendly so that I can manage my site or write and publish posts from my phone, anywhere, at any time. 2) It's simple to use, yet feature-rich and powerful. You get the benefit of features similar to a WordPress blog, while not needing to deal with the headaches that come with managing a WordPress site. 3) They are expanding from just a blogging platform to a creator platform with the addition of Ebook publishing and LMS Course creation. 4) You can even create additional revenue streams by linking to your payment processor like Stripe, PayPal, etc. to monetize and sell your blog publications, Ebooks, or Courses.

It started as fast robust blogging platform alternative to WordPress and Ghost. It has come a long way now competing with Podia offering Pagebuilder for websites, stores with products and coupons like Shopify and gumroad. The avante-garde blogging platform where Ultra fast reliable hosting is present and even Custom domains with branding with the paid plans. I'm on their paid plan for a year now and will continue to use it as my main driver.