Automotive marketing software is designed to help car dealers market their services and improve their customer base. Automotive marketing software enables new and used car dealerships to capture more leads, empowering them with the ability to make more sales. These tools help dealerships create online listings for their cars, create and distribute marketing materials, and capture and retain leads. For dealerships that sell used vehicles, the use of automotive marketing software can improve overall marketing efforts and lead to inventory growth by finding people looking to sell their cars.
Automotive marketing tools function very similarly to horizontal marketing software, with feature similar to marketing automation software, email marketing software, and lead capture software.
To qualify for inclusion in the Automotive Marketing category, a product must:
- Help dealerships market their business and inventory
- Provide automotive industry-specific features
- Create dealership websites, post pictures, and capture leads