# Best Automotive Digital Retailing Software - Page 3

## How Many Automotive Digital Retailing Software Products Does G2 Track?

**Total Products under this Category:** 44

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↓0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings

_Last updated: August 01, 2026_

## How Does G2 Rank Automotive Digital Retailing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 300+ Authentic Reviews
- 44+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Automotive Digital Retailing Software
 ![G2 Grid® for Automotive Digital Retailing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/automotive-digital-retailing/grids.png?focus%5B%5D=1174907&focus%5B%5D=167871&focus%5B%5D=112560)

Highlighted products: Dabadu XRM, Upstart Auto Retail, and Spyne.

Underlying data: [Grid® JSON](https://www.g2.com/categories/automotive-digital-retailing/grids.json?focus%5B%5D=dabadu-xrm&focus%5B%5D=upstart-auto-retail&focus%5B%5D=spyne)

**Sponsored**

### Fin

Fin is a single Customer Agent that can take on different roles, depending on what the conversation needs. Fin can handle sales, service, and more - all as part of one continuous experience for the customer. Key benefits of Fin AI Agent: - Automates complex tasks such as refunds, transaction disputes, and technical troubleshooting. - Easy to configure with a no-code experience that anyone on your team can manage. - Works with any helpdesk, including Salesforce, HubSpot, and Freshdesk – no migration required. - Affordable at scale with pricing starting at just $0.99 per outcome. - Provides complete visibility and control through tools to analyze, train, test, and deploy Fin across all channels. - Engages buyers as they explore your site, providing instant, relevant answers when intent is highest. - Moves prospects closer to a decision, answering questions about pricing and features, addressing objections, and matching solutions to their needs. - Closes opportunities by guiding qualified buyers to the right next step – booking meetings, starting trials, or handing off to sales with full context. How it works: Fin combines generative AI with deterministic rules to act just like your best human agents. You can give Fin detailed, step-by-step instructions, and it will follow them with speed and reliability – reducing time to resolution and improving customer satisfaction. Under the hood, Fin is powered by Fin APEX 1.0, the highest-performing, fastest model for customer service. Every layer is optimized for accuracy, speed, and reliability, so Fin can handle high volumes and complex queries with confidence. Proof of performance: - Fin resolves 67% of customer queries on average, with rates as high as 93% for some teams. - Trusted by 6,000+ customer service teams, including the world’s leading AI companies like Anthropic. - In independent tests, Fin consistently outperformed competitors, delivering higher resolution rates than Forethought, Decagon, and others. Ranked #1 AI Agent on G2, with the highest number of reviews.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1029&secure%5Bchosen_at%5D=2026-08-01T15%3A05%3A11Z&secure%5Bdisplayable_resource_id%5D=1005823&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=3270&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3270&secure%5Bresource_id%5D=1029&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fautomotive-digital-retailing%3Fpage%3D3&secure%5Btoken%5D=14e92d2de2c7688bb0e22f8adf665ac235e860f65d825091f4f7a8640069195c&secure%5Burl%5D=https%3A%2F%2Fwww.fin.ai%2Fdrlp%2Fai-agent&secure%5Burl_type%5D=custom_url)

### [Overland AI](https://www.g2.com/products/overland-ai/reviews)

OverDrive, developed by Overland AI, is an advanced autonomy stack designed to transform ground vehicles into autonomous platforms capable of navigating complex, off-road terrains without the need for pre-existing maps or GPS. Tailored for challenging and contested environments, OverDrive enables vehicles to operate effectively in conditions such as rain, fog, and darkness, ensuring reliable performance across diverse and unpredictable landscapes.

#### Who Is the Company Behind Overland AI?

- **Seller:** [Overland AI](https://www.g2.com/sellers/overland-ai)
- **HQ Location:** Seattle, Washington, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62b3abd7f7f843cf1919d1d8d8caf146822e2ac1553b8c123d94550a413f9e30&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foverland-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

### [PrecisePrice](https://www.g2.com/products/preciseprice/reviews)

PrecisePrice is a digital retail solution developed by DealerSocket, designed to bridge the gap between online vehicle shopping and in-store purchasing. It enables customers to configure accurate payment options for their chosen vehicles in real-time, ensuring a seamless transition from online browsing to showroom visits. By integrating directly with DealerSocket's Desking and Dealer Management System (DMS, PrecisePrice ensures consistency in pricing and deal structures, enhancing both customer trust and dealership efficiency. Key Features and Functionality: - Real-Time Payment Configuration: Allows customers to calculate precise payments, including taxes, fees, and incentives, providing transparency and eliminating surprises. - Integrated F&I Menus: Offers VIN-specific Finance and Insurance (F&I options through integration with F&I Express, enabling customers to explore protection plans and warranties tailored to their selected vehicle. - Seamless Online-to-Showroom Transition: Utilizes personalized shortcodes to transfer online deal configurations directly to the showroom, ensuring a cohesive customer experience. - Desking and DMS Integration: Synchronizes online deals with DealerSocket's Desking and DMS platforms, reducing redundant data entry and streamlining the sales process. - Save and Finish Later Feature: Empowers customers to pause their online deal configuration and resume it later on any device without re-entering information, enhancing convenience and engagement. Primary Value and User Solutions: PrecisePrice addresses common challenges in the car-buying process by providing transparency, accuracy, and efficiency. For customers, it demystifies vehicle pricing and financing options, building trust and confidence in their purchasing decisions. For dealerships, it streamlines operations by integrating online and in-store processes, reducing desking time, and increasing back-end gross profits by an average of 17%. Additionally, dealerships experience a closing ratio that is 9% higher compared to other internet lead providers, positioning them competitively in the digital retail landscape.

#### Who Is the Company Behind PrecisePrice?

- **Seller:** [DealerSocket](https://www.g2.com/sellers/dealersocket)
- **Year Founded:** 2001
- **HQ Location:** Irving, Texas
- **Twitter:** @DealerSocket  
9,402 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bfb16042f8ac32f339894cb47b5e33e832d41c68cef9a7df3faaca09dc6568ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F74360%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,151 employees on LinkedIn®

### [Renolds and Reynolds](https://www.g2.com/products/renolds-and-reynolds/reviews)

Reynolds and Reynolds is a provider of automotive dealership management solutions, offering a comprehensive suite of software, business forms, and professional services designed to streamline dealership operations and enhance customer experiences. With a rich history dating back to 1866, the company has evolved to meet the dynamic needs of the automotive industry, integrating innovative technologies to drive efficiency and profitability. Key Features and Functionality: - Retail Management System (RMS): A holistic platform that integrates various dealership functions, including sales, service, parts, and accounting, ensuring seamless operations across departments. - Advanced Analytics: Tools that provide actionable insights into dealership performance, enabling data-driven decision-making to optimize operations and increase profitability. - Customer Relationship Management (CRM): Solutions that help manage customer interactions, track leads, and enhance customer retention through personalized communication strategies. - Digital Retailing: Platforms that facilitate online vehicle shopping experiences, allowing customers to browse inventory, customize vehicles, and initiate purchases remotely. - Service Management: Applications that streamline service scheduling, repair order management, and customer communications, improving service department efficiency and customer satisfaction. - Document Management: Digital solutions for creating, storing, and managing dealership documents, reducing paper usage and enhancing document retrieval processes. Primary Value and Solutions Provided: Reynolds and Reynolds addresses the complex challenges faced by automotive dealerships by delivering integrated solutions that enhance operational efficiency, improve customer engagement, and drive profitability. By automating routine tasks, providing real-time analytics, and facilitating seamless communication across departments, the company's products enable dealerships to focus on delivering exceptional customer experiences and staying competitive in a rapidly evolving market.

#### Who Is the Company Behind Renolds and Reynolds?

- **Seller:** [The Reynolds and Reynolds Company](https://www.g2.com/sellers/the-reynolds-and-reynolds-company)
- **Year Founded:** 1866
- **HQ Location:** Dayton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=52134fa2b99145a09ca84285b66b89a37feba4911b9abda228a8ec127fc1e1a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-reynolds-and-reynolds-company&secure%5Burl_type%5D=linkedin_company_website)  
5,154 employees on LinkedIn®

### [Retail Anywhere](https://www.g2.com/products/retail-anywhere/reviews)

Reynolds and Reynolds is the industry leader in automotive technology and digitization. Experience what Reynolds and Reynolds can offer your dealership.

#### Who Is the Company Behind Retail Anywhere?

- **Seller:** [The Reynolds and Reynolds Company](https://www.g2.com/sellers/the-reynolds-and-reynolds-company)
- **Year Founded:** 1866
- **HQ Location:** Dayton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=52134fa2b99145a09ca84285b66b89a37feba4911b9abda228a8ec127fc1e1a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-reynolds-and-reynolds-company&secure%5Burl_type%5D=linkedin_company_website)  
5,154 employees on LinkedIn®

### [Reveal](https://www.g2.com/products/auto-apr-reveal/reviews)

AutoAPR provides industry leading website engagement tools for the automotive, power sports, RV, and marine industries. Our mobile-first solutions provide the functionality of modern digital retailing in a dealer friendly, results driven process.

#### Who Is the Company Behind Reveal?

- **Seller:** [Auto APR](https://www.g2.com/sellers/auto-apr)
- **Year Founded:** 2014
- **HQ Location:** Chapel Hill, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecf6b125294a78acf7c3c52b40697c48f3ac23ade7aa806855249fc2063227e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fautoapr-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [ROADSTER](https://www.g2.com/products/roadster/reviews)

Want to offer customers the ability to buy cars online? Roadster’s Express Storefront offers digital retailing capabilities — and so much more.

#### Who Is the Company Behind ROADSTER?

- **Seller:** [ROADSTER](https://www.g2.com/sellers/roadster)
- **Year Founded:** 1972
- **HQ Location:** Austin, Texas, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fa9b9ae8676d1ad29d13624ea3f49c1d158b0bc3d93ff4b649808f70d9c4997&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcdknorthamerica&secure%5Burl_type%5D=linkedin_company_website)  
8,282 employees on LinkedIn®

### [Rodo](https://www.g2.com/products/rodo/reviews)

Rodo is an innovative automotive technology platform that streamlines the car leasing and buying process for both consumers and dealerships. By offering a seamless, end-to-end digital experience, Rodo enables customers to lease or purchase new and used vehicles directly from local dealerships without the need to visit a showroom. This approach enhances transparency, efficiency, and user satisfaction in the car shopping journey. Key Features and Functionality: - Dynamic Inventory Management: Rodo's dealer dashboard provides tools to understand and manage inventory on the marketplace, including real-time pricing intelligence to compare with competitors. - AI-Powered Vehicle Search: The platform utilizes artificial intelligence to deliver personalized vehicle recommendations and competitive pricing instantly, mimicking in-store interactions for a more intuitive user experience. - Transparent Pricing: Rodo offers pre-negotiated, transparent pricing with a price match guarantee, ensuring customers receive the best possible deals without hidden costs. - Comprehensive Vehicle Selection: With a wide selection of vehicles across numerous brands, Rodo partners with over 1,200 dealerships to provide extensive options for consumers. - Same-Day Delivery and Test Drives: Customers can enjoy same-day delivery of their chosen vehicles and have the option to test drive upon delivery, with the flexibility to return the vehicle if unsatisfied. Primary Value and Solutions Provided: Rodo addresses common challenges in the traditional car leasing and buying process by eliminating the need for physical dealership visits and in-person negotiations. For consumers, it offers a convenient, transparent, and efficient way to lease or purchase vehicles from the comfort of their homes. For dealerships, Rodo serves as a powerful sales tool, expanding their digital reach and facilitating faster inventory turnover. By integrating advanced technology and user-centric design, Rodo transforms the automotive retail experience, making it more accessible and satisfying for all parties involved.

#### Who Is the Company Behind Rodo?

- **Seller:** [Rodo](https://www.g2.com/sellers/rodo)
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=96ce3e4ad8cc477bcddbadf4ff6e4344f1d6894cde734e388de33ecbd6083cc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdriverodo%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

### [SALESiQ](https://www.g2.com/products/salesiq/reviews)

SALESiQ, developed by FRIKINtech, is an advanced automotive digital retailing solution designed to enhance customer engagement and streamline the sales process for dealerships. By integrating accurate payment information into digital marketing materials, websites, and communications, SALESiQ ensures transparency and consistency, leading to increased customer trust and higher conversion rates. Key Features and Functionality: - Accurate Payment Integration: Injects precise payment details into every vehicle listing, ensuring that customers receive consistent and trustworthy information across all platforms. - Automated Lead Response: Delivers prompt and uniform responses to customer inquiries, maintaining consistent engagement and capturing essential buying motivations to facilitate appointment setting. - Service Drive Mining: Automates the identification of equity opportunities within the service department, generating trade-in offers that encourage customers to consider new purchases, thereby acquiring more trades during inventory shortages. Primary Value and Solutions Provided: SALESiQ addresses common challenges in automotive sales by providing transparent and accurate payment information, which builds customer trust and reduces negotiation intensity. Its automated lead response system ensures timely and consistent communication, enhancing customer engagement. Additionally, the platform's ability to mine service drive data for equity opportunities allows dealerships to proactively acquire trade-ins, optimizing inventory management and sales performance.

#### Who Is the Company Behind SALESiQ?

- **Seller:** [FRIKINtech](https://www.g2.com/sellers/frikintech)
- **Year Founded:** 2017
- **HQ Location:** Williston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=658e972848b7df6a1668d2747ad60785f9eb5ed09f45ff21d72f6e8395e2eda4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffrikintech%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [SARA Digital Retailing](https://www.g2.com/products/sara-digital-retailing/reviews)

SARA is a comprehensive 3-in-1 digital retailing solution designed to streamline the online car-buying process for both dealerships and consumers. By integrating advanced tools for credit pre-approval, trade-in valuation, and deal structuring, SARA enables customers to complete significant portions of their vehicle purchase journey from the comfort of their homes. This seamless integration not only enhances user experience but also provides dealerships with high-quality leads and detailed customer insights. Key Features and Functionality: - Credit Pre-Approval: Utilizes soft-pull technology to provide real-time credit scores without requiring sensitive information like Social Security Numbers or dates of birth. This feature offers customers instant pre-approval based on dealer-defined credit tiers. - Trade-In Valuation: Incorporates data from trusted sources such as Black Book or NADA guides to deliver accurate vehicle valuations. The tool also performs equity calculations, allowing customers to understand their trade-in value and its impact on their new purchase. - Deal Structuring: Enables customers to customize their deals by selecting financing or leasing terms, adding protection plans, and viewing a comprehensive breakdown of taxes, fees, and final payment figures. This transparency fosters trust and confidence in the purchasing process. Primary Value and User Solutions: SARA addresses the growing demand for a more efficient and transparent car-buying experience by allowing customers to complete essential steps online, reducing time spent at the dealership. For dealerships, SARA delivers high-quality leads enriched with detailed customer information, including credit scores and trade-in equity, enabling more personalized and effective sales interactions. By integrating seamlessly with dealership websites and CRM systems, SARA enhances operational efficiency and customer satisfaction, ultimately driving increased sales and profitability.

#### Who Is the Company Behind SARA Digital Retailing?

- **Seller:** [Dealer e Process](https://www.g2.com/sellers/dealer-e-process)
- **Year Founded:** 2006
- **HQ Location:** Lisle, Illinois, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d83f7173e13233bedcc2a306a4784a73b561b5c47381ad3a86530f5a9952a1d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdealer-e-process%2F&secure%5Burl_type%5D=linkedin_company_website)  
216 employees on LinkedIn®

### [ScaleVoice](https://www.g2.com/products/scalevoice/reviews)

ScaleVoice builds AI agents that work on customer acquisition, always learn how to increase the conversion rates and process all leads with maximum effectivity. Our flagship product, Carra AI, excels in managing car acquisition, handling inbound and outbound communications, and scheduling service bookings. ScaleVoice AI agents integrate well into your CRM, DMS, ERP, Google, MS365, Custom REST API but can handle low-tech XML or CSV files from your FTP just fine. Our agents automate repetitive tasks and allow your team to focus on high-value activities. With the potential to boost trade-ins and service appointments by up to 30%, and a payment model based on successful results, ScaleVoice is committed to transforming customer engagement and operational efficiency.

#### Who Is the Company Behind ScaleVoice?

- **Seller:** [ScaleVoice](https://www.g2.com/sellers/scalevoice)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75f128196919a97cd1a90c4f3a857e374cd2189513dcfbf4f17b8090d2bcf79e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscalevoice%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

### [Swirl](https://www.g2.com/products/swirl-swirl/reviews)

Swirl is an AI-powered solution designed to enhance e-commerce product pages by embedding a native, on-page AI experience that mimics a knowledgeable in-store expert.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Swirl?

- **Seller:** [Swirl](https://www.g2.com/sellers/swirl)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Swirl?

**["Effortless Comparison, Exceptional Insights"](https://www.g2.com/survey_responses/swirl-review-12590287)**

**Rating:** 5.0/5.0 stars

_— Sagnik D._

[Read full review](https://www.g2.com/survey_responses/swirl-review-12590287)

### [Tagrail](https://www.g2.com/products/tagrail/reviews)

TagRail is a comprehensive digital retailing platform designed to revolutionize the automotive sales process by seamlessly integrating online and in-store experiences. It empowers dealerships to offer a frictionless car-buying journey, enabling customers to transition effortlessly from browsing vehicles online to finalizing purchases in the showroom. By providing tools for both consumers and sales teams, TagRail enhances engagement, streamlines operations, and boosts conversion rates. Key Features and Functionality: - Online Checkout Experience: Showcase inventory with customizable vehicle displays, enable shopping by payment options, and interact with shoppers in real-time to build and finalize deals. - In-Store Engagement Tools: Equip sales teams with resources for needs assessments, vehicle walkarounds, payment comparisons, trade-in evaluations, and credit qualifications, ensuring a cohesive and efficient in-store experience. - Dealership Portal: Manage deals and customer information efficiently, with access to data for pricing decisions, negotiations, credit evaluations, and sale finalizations. - Self-Service Kiosks: Enhance in-store customer engagement by guiding them from vehicle selection to purchase, and attract additional leads through service drive placements. - Analytics and Insights: Monitor user activity to gain insights into shopping behavior, identify opportunities for improvement, and push hot leads to the dealership CRM. Primary Value and Solutions Provided: TagRail addresses the evolving needs of modern car buyers by bridging the gap between online research and in-person purchasing. It reduces customer friction, accelerates the sales process, and fosters trust through transparency. By integrating digital tools with traditional sales methods, TagRail enables dealerships to cater to tech-savvy consumers, increase conversion rates, and enhance overall customer satisfaction.

#### Who Is the Company Behind Tagrail?

- **Seller:** [Tagrail](https://www.g2.com/sellers/tagrail)
- **Year Founded:** 2014
- **HQ Location:** Pleasanton, US
- **Twitter:** @dealertag  
70 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b87a9798ad4104f7fda2775b6f72217b13de514af76ad90fd815ec2c05b1da78&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftagrailinc&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Tekion](https://www.g2.com/products/tekion/reviews)

Tekion has developed a true cloud-based platform that delivers efficiencies to power the best retail experience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13

#### Who Is the Company Behind Tekion?

- **Seller:** [Tekion](https://www.g2.com/sellers/tekion)
- **Year Founded:** 2016
- **HQ Location:** Pleasanton, California
- **Twitter:** @tekioncorp  
1,934 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa0a8f5014b711d6d35b2b7aa9aea49200ca00b84aee28abc2250394028e61e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftekion%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,980 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 92% Medium, 8% Large

#### What Are Recent G2 Reviews of Tekion?

**["Operates in a way that makes sense"](https://www.g2.com/survey_responses/tekion-review-9826994)**

**Rating:** 5.0/5.0 stars

_— Marina P._

[Read full review](https://www.g2.com/survey_responses/tekion-review-9826994)

**["Best DMS on the Market"](https://www.g2.com/survey_responses/tekion-review-7750884)**

**Rating:** 5.0/5.0 stars

_— Shaun W._

[Read full review](https://www.g2.com/survey_responses/tekion-review-7750884)

#### What Are G2 Users Discussing About Tekion?

- [What is Tekion used for?](https://www.g2.com/discussions/what-is-tekion-used-for)

### [Trancend Retail](https://www.g2.com/products/trancend-retail/reviews)

Transcend Retail is an omnichannel, end-to-end digital retail platform that redefines how automotive OEMs and equipment manufacturers enable their dealer networks to sell. It unifies the entire retail journey, from initial customer engagement to financing, contracting, and delivery, into a single connected ecosystem. By standardizing and streamlining the experience across all touchpoints, it helps organizations ensure brand consistency, increase dealer adoption, and gain full visibility and control across every rooftop. Built on a modular, API-first architecture, Transcend Retail is designed for flexibility and enterprise-scale integration. It connects seamlessly with existing systems including DMS, CRM, lender platforms (captive and non-captive), credit providers, identity verification tools, and OEM programs. Backed by consulting and custom development capabilities, it allows organizations to tailor deployments to their specific operational and regional requirements while ensuring long-term scalability and future readiness. The platform eliminates fragmented workflows by synchronizing deal states in real time across all channels, removing re-keying and restarts. It delivers fully transparent payment calculations that include taxes, fees, incentives, lender programs, and credit data, enabling both customers and dealers to trust the numbers instantly. Integrated F&I capabilities bring protections, add-ons, and e-signature directly into the quote-to-contract process, reducing friction and accelerating cycle times. Trade-in valuations are instantly incorporated into deal structures, ensuring a seamless “trade-in to turnkey” experience. In addition, advanced analytics and AI capabilities provide next-best-action recommendations, intelligent F&I upselling, chatbot-driven communication, and behavioral insights to optimize conversion and customer engagement. By replacing disconnected tools with a unified retail experience, Transcend Retail enables faster sales cycles, improved operational efficiency, higher conversion rates, and measurable gains in margin, volume, and customer satisfaction (NPS). It transforms retail execution from fragmented processes into a connected, intelligent, and data-driven model.

#### Who Is the Company Behind Trancend Retail?

- **Seller:** [NETSOL Technologies](https://www.g2.com/sellers/netsol-technologies)
- **Year Founded:** 1996
- **HQ Location:** Calabasas, California, United States
- **Twitter:** @NETSOLTech  
5,363 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5dd26d3cf85c7acf16b93efc94bdbf3bb8780c443cee0d5aad9ca5ad5da4937c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetsol-technologies-inc-&secure%5Burl_type%5D=linkedin_company_website)  
2,372 employees on LinkedIn®
- **Ownership:** NASDAQ: NTWK

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Spotlight Categories

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Similar Categories

- [Automotive Marketing](/categories/automotive-marketing)
- [Auto Repair](/categories/auto-repair)
- [Auto Shop Management](/categories/auto-shop-management)

- [Car Dealer](/categories/car-dealer)
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- [Other Automotive](/categories/other-automotive)
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[Browse Automotive Digital Retailing Themes](/categories/automotive-digital-retailing/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Automotive digital retailing software helps car dealers generate revenue by selling vehicles online. Its purpose is to deliver a consistent buyer experience, from researching vehicles and applying for a loan to closing the deal and taking delivery. Auto lenders can use this software to improve loan management performance, while car manufacturers can help dealers optimize their sales operations.

Automotive digital retailing software should not be confused with [car dealer software](https://www.g2.com/categories/car-dealer), which provides features for all the operations of a car dealership. While car dealer software usually includes car sales functionality, automotive digital retailing covers the entire buying process, both online and offline. Automotive digital retailing software also integrates with [automotive marketing software](https://www.g2.com/categories/automotive-marketing)

To qualify for inclusion in the Automotive Digital Retailing category, a product must:

- Provide features that allow buyers to complete an entire deal online
- Include customizable e-commerce store templates for car sales 
- Allow dealers to create virtual showrooms that buyers can access online
- Manage leads and sales, including promotions and custom deals
- Provide loan options through integration with lending platforms
- Analyze sales performance and track buyer satisfaction

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