- Willow is a tool that automates sales tasks such as taking notes, updating CRM, and handling follow-up work after calls.
- Reviewers frequently mention that Willow saves them significant time on administrative tasks, provides useful summaries of past calls, and integrates seamlessly with their existing systems such as Hubspot and Google Workspace.
- Reviewers experienced limitations with Willow's ability to support custom fields in Hubspot, its understanding of individual writing styles and tones, and expressed a desire for more capabilities and customization as the product evolves.





