Marketing Automation

July 7, 2020
Clara F.
CF
by Clara Flaherty
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page is a place for all discussions related to Marketing automation.

Popular Marketing Automation Software Questions Discussions
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We use Engagelab to unify visitor communications, and the WebPush plus email automation has been very stable. The drag-and-drop editor helps us build newsletters without dev help, and multi-channel fallback reminders have helped recover abandoned ticket bookings while keeping delivery and open... Read more
Posted by:
Verified User in Leisure, Travel & Tourism
G2
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I like that EngageBay combines CRM, email marketing, and customer support in one place, so it’s easier to manage contacts, automate follow-ups, and track customer interactions without switching tools. The main challenge is that advanced automation and reporting can take time to configure, and... Read more
Posted by:
Verified User in Computer Software
G2
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EngageBay has been helpful for keeping multiple customer-facing functions in one system, with an easy-to-navigate CRM and solid contact management for tracking interactions. The marketing automation tools make it possible to run campaigns without a lot of technical expertise, but advanced... Read more
Posted by:
Verified User in E-Learning
G2
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EngageBay has helped us keep leads, client communications, and follow-ups organized in one place using the CRM, deal pipeline, email tracking, and automation tools. New leads being automatically captured and assigned saves time and supports more consistent follow-up, especially across multiple... Read more
Posted by:
Verified User in Real Estate
G2
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I use EngageBay daily to manage a regional IT consulting lead pipeline, and the deal tracking pipelines plus automated email sequences help keep technical requirements and follow-ups organized across reps. Having contact management and email marketing in one dashboard also improves visibility... Read more
Posted by:
Verified User in Information Technology and Services
G2

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