WhatCounts is a marketing technology vendor specializing in email marketing and customer engagement solutions. The company offers a comprehensive platform that enables businesses to create, manage, and optimize email campaigns, leveraging data analytics and automation to enhance audience targeting and engagement. WhatCounts focuses on delivering personalized communication strategies that drive customer loyalty and improve marketing ROI. Their services cater to various industries, providing tools for segmentation, reporting, and performance tracking to help organizations effectively reach and connect with their customers.