WebEngage for a fintech product like GoPaisa, the most helpful capabilities are the ones that directly improve activation, retention, and revenue. Most Helpful Features in WebEngage 1. Journey Automation Create automated user journeys based on user actions. Example for Instant Money: User enables Instant Money → doesn't complete KYC within 24 hours. Automatically send: Push notification WhatsApp reminder Email reminder SMS fallback This reduces manual campaign effort and improves conversion rates. 2. User Segmentation Create audiences based on behavior, demographics, transactions, app activity, and more. Examples: KYC Started but Not Completed Credit Card Users High Cashback Earners App Installed but Never Transacted Uninstalled Users This enables highly targeted campaigns instead of sending the same message to everyone. 3. Omnichannel Engagement Reach users across: Push Notifications WhatsApp Email SMS Web Push In-App Messages Users who ignore one channel can be reached on another, improving overall campaign performance. 4. Personalized Campaigns Use customer attributes and behavior to personalize messages. Example: "Hi Ankur, complete your KYC today and unlock Instant Money transfers." Personalization generally drives higher open and conversion rates. 5. Funnel & Drop-off Analytics Identify where users leave the flow. Instant Money Funnel Landing Page View Enable Instant Money Start KYC Complete KYC First Transfer You can see exactly where users drop off and optimize that step & many more

I really like WebEngage's new AI features, especially the one prompt journey and segment creation which significantly cuts down execution time from 30 minutes to just 5 minutes. The initial setup was very easy and fluent, and they helped out at each step.

It opens a lot of avenues for me to provide solutioning for my day to day campaigns. There are still tons of things to explore, plus more & more coming in terms of product features.