There's a lot to like, ultimately the ease of use and robustness. It's a very simple install and you immediately start getting great insights and value from your websites. Then digging a little deeper you can setup conversion goals, funnels, and more. I also like it combines web and product analytics in one product.

User Maven is seriously turning into one of my favorites for analytics and attribution. What's wowed me most about it is its ease of use. The UI is highly organized, making this setup and navigation pretty easy for someone like me with limited experience in data management. But this ease-of-use means it saves on the functionality side, though. Usermaven hosts a very strong set of functionalities that can easily rival other best-in-class analytics platforms that are firmly entrenched. I find the detailed insights great, together with the attribution models. Valuable data to help optimize my sites and understand users' behavior far better. Added to that is the fact that the product works seamlessly across multiple sites-a big plus for any one who operates more than one online property.

UI and UX, they are very polished and clean, the details and the insights are valuable and we could efficiently find some issue with our site visitors behaviour thank to it. It's less complex and more straightforward than more over-complex panels. It's also being updated frequently that's a big plus.