We're really enthusiastic about the tool, it really is an upgrade to our workflow. What I like best is how straightforward it is to use and how quickly we were able to see the benefits. To be honest, I'm hesitant to share this tool widely because we think of it as our secret weapon when it comes to content.

There are now a few tools out there to help with the creation of content briefs. Most are not created/written for writers and even with all that powerful data - the time involved in translation outweighs the benefits. Topic's approach is very different. Handing off its information to a writer is much easier and it dramatically improves the workflow of ideation to creation to publication.

The developers at Topic have a background in SEO. Which means they built a tool first and foremost for SEOs. Their overall UI is elegant, and super well thought out. I am noticing an increase in content production, an increase in content quality (from writers), and the ability to just move faster overall. If I compare it to SurferSEOs content editor, it's way easier on the eyes and just overall easier to create quality outlines. What felt like a mess before, is a breeze. I for sure prefer the Content Outline editor to any other tool thus far and is super slick. Kudos to the team @Topic. A few suggestions or thoughts I had were implemented in 24 hours which is completely unheard of.