What impresses the most is its ease of use and its ability to integrate with existing educational platforms, making it an accessible and scalable tool. Additionally, its ethical and pedagogical approach to the use of AI adds value that sets it apart from other solutions on the market.

Tinkery has completely transformed how marketing teams approaches data. Unlike traditional BI tools that require perfect inputs, Tinkery cleans and contextualizes the data first, so we spend less time fixing errors and more time acting on insights. The dashboards are intuitive, real-time, and useful for understanding campaign performance at a glance. Audience segmentation is incredibly easy, even when pulling from multiple sources like CRM, social, and ad platforms. Plus, the predictive campaign tools help to test scenarios before launch, which is a game-changer for planning and ROI.