It's an inbound engine without adding the headcount a traditional buildout would require - it only needs a single operator model capable of running what used to require a department

We’ve been using Tenet for search optimization and content work and it’s been surprisingly useful so far. The biggest thing for me is that it actually saves time instead of creating more work to manage. I’ve been switching between multiple AI tools, but the workflow here is much more cohesive. The agent handled the upfront research and site audits, built out strategy and target keywords/citations, generated content and schema, and even gave us performance insights in one place. The content quality is also much better than what we’ve seen with most AI platforms. It doesn’t read like generic AI filler, especially for longer-form SEO content. The whitepapers and thought leadership pieces were particularly strong, detailed, well-structured, and very hard to tell were AI-generated. It’s still early for us, but overall it feels like a genuinely thoughtful product for scrappy teams that have to do a lot with limited time and resources, which is very common at an agency.