It makes it easier for me to see the human aspect of things. Before making a decision I can consider connections, perspectives and responses.

I use Substrata when I’m going through my sales calls and emails. I also use it when I’m checking which leads I should follow up with. If I have several conversations open at the same time, I can use Substrata to see which ones need my attention first. I like that I can get to the information I need without spending a lot of time figuring out the tool. I use it as part of my regular sales work, especially when I’m dealing with several leads at once. The dashboard could be simpler, but the help I get with calls, emails, and follow-ups makes it worth using for me.

It facilitates understanding people which is important in relational based sales. It empowers me to observe influence, tone and sentiment without overanalysing each exchange. I gain more insight into the potential reactions of many parties.