The Relationship Intelligence component of Substrata is especially helpful in cases where we have complicated accounts. Enterprise-level relationships typically don’t only include one person. They can include executives, technical contacts, procurement people, users, advocates, and decision makers, each with their own interests. Relationship dynamics, engagement, sentiment and communications can give us additional insights into managing these relationships.

The Authority Zone ability will enable our salespeople to have an insight into how the way they communicate might impact how they are perceived in terms of their level of authority. In B2B sales, confidence counts. One thing is being helpful and something else is communicating in a way that makes you sound unsure of yourself or trying too hard to please your client. Authority Zone provides another dimension to our team regarding communication’s role in credibility, authority, trust, and relationship building.

The platform is easy to use, and I found my way around without much effort. It helps me keep track of customer conversations and makes it easier to decide who I should contact next. I can find the information I need quickly, which saves me time during the day.