SiteImprove is great providing my team a great starting point to review our domain. Tackling accessibility issues, or finding content really is a breeze. The interface is designed with simplicity in mind. All areas of the site can be easily shared which makes it that much easier to work with stakeholders.

Really nice easy to use dashboard, it's like a much more user-friendly web analytic tool with some added features. It's perfect for marketers to gain good oversight on their website and understand site traffic and engagement. You can assess your site for SEO, Accessibility, QA (broken links, spelling errors etc) and other ranking factors. There's some really nice user behaviour features like heat mapping, user journeys, funnel analysis. You can even set performance KPIs on campaigns. There's lots of good features and SiteImprove are continually adding new stuff and enhancements which is great. I really recommend it for people that don't need the complexity of GA4 (or want to learn it), or for digital marketers to use it in tandem with GA4.

The behavior tracking feature is particularly helpful for understanding how visitors interact with content and making data-driven decisions to enhance the user experience. It was a key element that helped me map our web lead-to-revenue journey. Siteimprove's heat mapping feature is another valuable tool. It visually represents where users are clicking, scrolling, and focusing on a webpage. By analyzing heatmaps, I can identify areas of a webpage that need improvement or optimization to enhance user experience and drive conversions.