Most e-commerce platforms list a base subscription and quietly assume you'll buy add-ons. Reviews, email campaigns, loyalty programs, subscription billing, multi-currency, gift cards — each is a separate company, a separate bill, a separate UI. A typical Shopify merchant pays £200–400/month in apps before they sell anything.
Dirora includes 68+ features in every plan, free included. The price tiers gate limits (products, storage, staff seats), not features. The free plan has the same features as Enterprise — only the volume changes.