Side is a technology company that specializes in providing a platform for real estate professionals. It offers a unique model that enables agents to build and grow their own independent brands while leveraging the support and resources of a larger organization. The company focuses on enhancing the real estate experience through innovative tools and services, allowing agents to operate more effectively in a competitive market. Side's approach emphasizes collaboration, technology integration, and personalized branding, catering to the needs of modern real estate professionals.