SEOTesting.com makes it simple to run basic SEO tests to prove that your efforts are making an impact. It also makes it easy to gather/analyze data from Google Search Console that would otherwise require tons of manual effort to crunch in a spreadsheet. The pricepoint is also low relative to the value it provides, and as a small team, the level of personalized support you get is great. I would recommend this tool to anyone who works in SEO.

- The interface is easy to use (I set up my first split test in minutes) - The reporting dashboards are great for demonstrating value for stakeholders - This tool has been invaluable in justifying internal resources for SEO projects - The price is very competitive considering the value we're getting from it! - We've seen huge uplifts in organic traffic from our testing

SEOtesting is incredibly intuitive to use and gives great actionable insights. I love the Content Groups functionality which can even be used for individual pages. I use it to break down sections of my site to easily see how impressions, clicks, position, and CTA are trending for each section and what may need some attention. I also use Content Groups for high value single pages to keep an eye on how they are trending. If we launch a refresh of the page I add an annotation to easily view the trends pre/post. I use SEOtesting every day to check the trends of every Content Group. The SEO Tests functionality is very intuitive as well. Simply come up with SEO hypotheses and test them Pre/Post or A/B and multivariate using their Split Tests. You can test individual pages or even a group of pages. It's worth noting that you have to have your dev team make the changes on your site. This is not a tool that requires you to add a 3rd party script to your site and make the changes in SEOtesting, like other A/B testing tools like Optimizely or VWO. The Reports and Website Monitoring functionality are great. The website functionality tracks changes to your sitemaps, including pages added, updated, or changed. This really helped to save my company some lost traffic to our blog after my dev team pushed a build to our production environment that somehow removed all of our blog pages from our sitemaps across 9 locales. You receive an email when there are any deleted changes to your sitemaps, so when I received an email showing that all of our blog URLs were removed, I was able to immediately jump on a call with my dev to address the issue before losing all that traffic. Customer Support is fantastic. Nick and his team are very quick to respond and are open to the feedback of their community. Looking at their Changelog, they update SEOtesting one to four times a month. The integration with GTM is easy. I highly recommend adding SEOtesting to your SEO arsenal and you will see the implementation is quick and easy.