- The interface is easy to use (I set up my first split test in minutes) - The reporting dashboards are great for demonstrating value for stakeholders - This tool has been invaluable in justifying internal resources for SEO projects - The price is very competitive considering the value we're getting from it! - We've seen huge uplifts in organic traffic from our testing

SEOtesting is incredibly intuative to use and gives great actionable insights. I love the Content Groups functionality which can even be used for individual pages. I use it to break down section of my site to easily see howimpressions, clicks, position, and CTA are trending for each section and what may need some attention. I also use Content Groups for high value single pages to keep an eye on how they trending. If we launch a refresh of the page I add an annotation to easily view the trends pre/post. I use SEOtesting every day to check the trends of every Content Group. The SEO Tests functionality is very intuative as well. Simply come up with SEO hypothesis and test it Pre/Post or A/B and multivariate using their Split Tests. You can test individual page or even a group of pages. It's worth noting that you have to have your dev team make the changes on your site. This is not a tool that requires you to add a 3rd party script to your site and you make the changes in SEO testing, like other A/B testing tools like Optimizely or VWO. The Reports and Website Monitoring functionlity are great. The website funbctionality tracks changes to your sitemaps, including pages added, updated, or changed. This really help to save us my company some lost traffic to our blog after my dev team pushed a build to our production evironment that somehow removed all of our blog pages from our sitemaps across 9 locales. You receive an email whne there are any deleted changes to your sitemaps, so when I received and email showing that all of our blog URLs were removed, I was able to immediately jump on a call with my dev to address the issue before losing all that traffic. Customer Support is fantastic. Nick and his team are very quick to respond and are open to the feeback of their community. Looking at their Changelog, they update SEOtesting one to four times a months. The integration with GTM is easy. I highly recommend adding SEOtesting to your SEO arsonal and you will see the implementation is quick and easy.

Very easy to analyze reports. Based around Search Console data, so its much more accurate than GA. Developer is releasing new reports all the time, and is super responsive to your input.