Schema Builder is an online platform designed to simplify the creation and application of structured data markup for websites. This tool aims to enhance search engine optimization by allowing users to easily generate schema markup without requiring extensive technical knowledge. With Schema Builder, users can create, customize, and deploy various types of schema markup, such as local business, event, and product schemas. By implementing schema markup, businesses can improve the visibility and rich results of their websites on search engines, potentially leading to increased traffic and engagement.