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Pulse Planner is an AI-powered MMM planning and optimization platform that closes the gap between marketing mix model outputs and real budget decisions. Most teams lose weeks between receiving MMM results and acting on them — rebuilding scenarios in spreadsheets, translating model outputs into planning formats, and running sensitivity analyses by hand. Pulse Planner eliminates that translation layer entirely. Connecting directly to MMM model outputs and live data pipelines, Pulse Planner turns econometric models into a hands-on planning engine. Spend reallocation, outcome simulation, and scenario comparison happen in real time — across markets, brands, and channels — so teams are always working with current information, not last quarter's numbers. Key capabilities: - Real-time scenario planning: test what-if strategies on the fly and compare outcomes across spend configurations - Budget optimization: identify highest-ROI channels, account for diminishing returns, and reallocate spend dynamically - Multi-brand, multi-market: handles complex portfolios with granular channel structures and real-world media flighting - Live data connection: feeds directly from MMM model outputs and data pipelines — always current, never stale - Spend constraints: apply total and campaign-level constraints that reflect real-world media buying realities - Cloud-based: no installation required, accessible from day one, globally distributed teams supported - Real-time replanning: reforecast mid-campaign as conditions change, without rebuilding from scratch Pulse Planner is designed for marketing performance leads, media planning teams, and the analytics leads who support them. It is available as a standalone planning tool and as the planning module within PulseQED, ScanmarQED's integrated marketing analytics platform. A recent ScanmarQED study found that strong measurement techniques, operationalized at planning speed, increased marketing ROI by up to 30%.

PulseQED is a connected data and analytics platform developed by ScanmarQED that gives marketing, insights, and commercial teams a unified, always-current view of what is driving performance — and what to do next. At its core, PulseQED addresses a problem that affects most marketing teams: data that is fragmented, lagging, and disconnected from the decisions that need to be made. The platform brings together sales, media, and marketing data into a single harmonized source, with dashboards and reports that update automatically and insights that are ready when planning cycles demand them. PulseQED operates across two primary capability areas. The first is marketing effectiveness planning — MMM-informed scenario planning and budget optimization that connects modeling outputs to real-time spend decisions and what-if analysis. The second is market and consumer insights — automated, AI-powered reporting that surfaces brand, market, and consumer intelligence without manual data assembly. The platform is built for teams that need analytical depth without analytical overhead. Modeling is transparent by design, no black box, and the architecture is cloud-based, scalable, and built to integrate with existing marketing and sales tech stacks. Key capabilities: - Data harmonization — unified sales, media, and marketing data in one clean, continuously updated source - Marketing effectiveness planning — MMM-informed scenario planning, spend reallocation, and what-if analysis - Market & consumer insights — automated, AI-powered brand, market, and consumer intelligence reporting - Automated dashboards & reporting — reports that run themselves, aligned to management reporting cadences - Predictive analytics — forecasting that factors in seasonality, trends, and market conditions - Budget optimization — real-time spend decisions connected to modeling outputs - Transparent architecture — no black box; full visibility and control over data, insights, and planning

Calculate and visualize promotional effectiveness. Compare promotions, look at promotional KPIs such as forward buying, retailer margins, promotional ROI, market share, and sales uplift.