In my role as VP of Client Services at Media.Monks, I had the pleasure of partnering with Andrew, Joe and the rest of the fabulous team at Reason Automation for my organization's client facing data and insights platform for over two years. I have nothing but positive things to say about this company, but I will distill my experience down to three key points that make Reason Automation stand out a best in class solutions provider: 1. Ownership; Being that both Andrew and Joe are veterans of Amazon, they embrace the Ownership mentality to never say "that's not my problem". To be specific, we encountered an issue with an eRetailer API which caused discrepancies in our platform data. Joe and Andrew worked tirelessly going through the ranks of this eRetailer API and central teams to push for a long term fix, while in the meantime working closely with us to bring forward a proactive short-term solution as a stop-gap. The data issue was *not* Reason Automation's and they still found it imperative to help us above and beyond the contractual obligations to fix the problem. 2. Forward-Looking; Having worked with Reason for 2+ years, I was continually impressed at the team's ability to solve for issues we didn't even have on our roadmap, that when rolled out provided a compelling solution for clients. The example here is the Seller Profit Toolkit, which David Ingram at Reason built. This had been a huge pain point for our Seller Central clients, but among a crowded list of feature rollouts not one that we had prioritized. From my experience, it is invaluable in a data partner to have this level of proactivity and forward-looking culture that can only stand to benefit your organization's ability to stay ahead of the competition via insights like this. 3. Partnership-Oriented; This shouldn't be the third item, but this list is not ranked. Reason Automation brings incredible value by truly being a partner for our business. They were never scared to take on blue sky problem statements and go through iterations of feedback, as partners, to arrive at the solution. In addition, they earn trust through their transparency and candor in not just building for the sake of a client request, but helping to refine and clarify the desired output to ensure the correct product is built to actually solve a problem.

When it comes to Amazon data, you want to buy data infrastructure - not canned reports. Reason Automation is one of the few companies that identified this and offers truly valuable tools without getting in the way. I've reveiewed many SaaS reporting tools for Amazon data and they never tell me exactly what I want to know. With a few tweaks, they could, but I invariably end up exporting data to work in a spreadsheet or I have to import and maintain data to the SaaS tool to organize things the way I need. RA strikes the right balance by moving whatever valuable data I need from Amazon into a SQL database. That frees me up to focus on data modeling, visualization, and exploration via Excel or Power BI. I can also mix in my other data sources to segment and augment the data without needing to duplicate efforts. Lastly, because RA doesn't transform the data, the entire pipeline remains transparent and auditable which helps inspire confidence in the full reporting and analytics stack.