PX was founded in 2010 by Frans van Hulle and Bas Offers, with a mission to bring an outmoded industry into the 21st century through technology designed to provide the transparency, flexibility, and growth businesses need for their lead-buying efforts. Today, PX is a technology platform for predictable and transparent customer acquisition at scale. Whether from their existing lead sources or new ones through PX’s lead sources marketplace, all partnerships can be managed in one place. The platform provides unique insights to deliver better performance from every source with a predictable ROI. Businesses can now identify which sources and channels drive performance at a very granular level and control where to focus their media spend. Through the platform, they can dynamically price leads based on their value to the business, buying the right leads at the right price. Every time. Headquartered in New York City, PX is trusted by major brands across 30+ industries, including Home Services, Solar, Financial Services, and Insurance.