Proxama was a UK-based mobile marketing and near field communication (NFC) technology company. It specialized in proximity marketing, allowing businesses to engage with consumers through mobile devices by delivering location-based, personalized content and offers. Proxama's services also included digital payment solutions using NFC technology to facilitate contactless transactions. As of the latest available information, it appears that Proxama has undergone business transformations, with its website no longer accessible, indicating potential restructuring or the cessation of operations. For the most current status, further research beyond this description may be required.