Propensity allows my agency to run ABM programs for various clients, without the insane platform fees like exist with competitors 6sense, Terminus, and Demandbase. In building the tool, it's evident their team is very conscious of agency workflow and best practices to keep client work segmented. They are also highly efficient in optimizing the platform and answering any questions I may have. It's a relief to finally have an ad platform with great customer service!

* Easy to use, once you get a hang of it, your shouldn't encounter any major issues in executing your account based campaigns. And the orchestartion of the campaigns is well-thought, intuitive and simple. Perfect tool for bputique B2B agencies, with small marketing teams. * Great price. The cost of propensity is a fraction of what you have to pay for similar tools. * The customer support goes above and beyond to help Propensity's users. Very friendly, down to earth people, who really value their customers and their feedback. * The tool is constantly evolving, regularly introducing new features and updates. * It takes only few hours to set it up, and get your campaigns up an running. Great intergration with HubSpot. * Good quality of intent data.

Propensity is self serve and does not have a high platform fee like other ABM solutions. Other solutions make it hard for SBMs who are new to ABM to actually get started and proove ROI before making such a large commitment -- and Propensity allows you to do that. Another benefit is that you can connect it to your CRM to do contact focused targeting within your priority accounts. It's easy to get started and get ads up and running within a week.