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Propensity

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4.8 out of 5 stars
33 reviews
  • 1 profiles
  • 12 categories
Average star rating
4.8
Serving customers since
2017
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Propensity

33 reviews

The addapptation low-code UX Platform enables users to build custom apps on top of Salesforce.com

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Propensity Reviews

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Frank I.
FI
Frank I.
Senior Inbound Marketing Consultant & SEO Expert at Weidert Group, a B2B Inbound Marketing Agency & HubSpot Partner
07/28/2024
Validated Reviewer
Verified Current User
Review source: Organic

Best Value + Service Among ABM Tools!

|Propensity
For SMBs, Propensity's ABM tools have everything you need without the expensive add-ons you don't need. It's easy to get started and experience the value within minutes, whether you use some of the free features or the paid subscription. The Propensity team has also been great to work with and they're very responsive/service-oriented.
MJ
Michael J.
07/15/2024
Validated Reviewer
Verified Current User
Review source: Organic

Propensity user for a few months now in Demand Generatio

|Propensity
The ease in creating high intent audiences with various degress of segmentation has been so valuable for me. The ABM capabilities are so great. I can easily drive multiple campaigns across channels.
Ariel B.
AB
Ariel B.
Customer Success Manager
03/17/2023
Validated Reviewer
Review source: Organic

Best tool for competing in B2B

|Propensity
I am extremely impressed with the effectiveness of Propensity’s ABM platform in reducing implementation time and building pipeline with the right audience. We’ve switched our focus to promising opportunities using Propensity’s robust set of tools to compete more effectively in the B2B market. Propensity has been a game-changer for us, and I’d highly recommend it to any company looking to improve its sales and marketing efforts.

About

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HQ Location:
Exeter, New Hampshire

Social

@propensitytech

What is Propensity?

Propensity is a contact-level marketing platform that helps B2B teams identify and engage real buyers inside target accounts across every channel. Powered by double-verified contact data and real-time engagement signals, Propensity enables marketers and sales teams to prioritize high-intent buyers, activate omnichannel campaigns, and measure pipeline influence at the contact level. Founded in 2020 and headquartered in Exeter, New Hampshire, Propensity has a globally distributed team across North and South America. The company was recognized on the 2025 Inc. 5000 list of fastest-growing private companies and named a Challenger in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms.

Details

Year Founded
2017