Peel Insights is a data analytics platform designed to help e-commerce businesses understand and utilize their data effectively. By integrating with various e-commerce and analytics tools, Peel Insights enables businesses to automatically generate reports and insights that guide decision-making processes. The platform's features include cohort analysis, segmentation, and key performance metric tracking. Peel Insights aims to simplify the interpretation of complex datasets, helping companies optimize operations, improve customer engagement, and drive growth.