PASSworks is a digital marketing platform that specializes in proximity marketing solutions. The company provides businesses with tools to create, manage, and analyze location-based marketing campaigns, particularly using beacon and geofencing technologies. Its services are designed to enhance customer engagement and drive foot traffic by delivering targeted, real-time messages to mobile devices when users are in specific geographic locations. PASSworks enables businesses to connect with their customers through personalized offers and notifications, thereby improving sales and customer loyalty.