Optimizely

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958 reviews
  • 11 profiles
  • 23 categories
Average star rating
4.2
Serving customers since
1994

Optimizely Solutions

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Optimizely Web Experimentation

414 reviews

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

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Optimizely Content Management System

204 reviews

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

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Optimizely Feature Experimentation

117 reviews

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

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Optimizely Content Marketing Platform

87 reviews

Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.

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Optimizely One

61 reviews

Optimizely One is the world’s first AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI.

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Optimizely Commerce Connect

33 reviews

Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.

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Optimizely Agent Platform

22 reviews

AI Agents Deploy pre-built agents or create your own for specific use cases with an intuitive, no-code interface Tools for extensibility Equip agents with advanced tools (e.g. fetching data, triggering workflows) to get work done Workflow orchestration Sequence agents together to complete complex tasks in a simple drag-and-drop workflow builder

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Optimizely Configured Commerce

20 reviews

Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue.

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Optimizely Personalization

0 reviews

Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers optimize digital experiences that drive conversions and customer loyalty. Personalization lets you plan and collaborate on personalization programs of any size or scale, deliver fast, flicker-free 1:1 experiences powered by AI, and measure impact against the metrics that matter most to your business.

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Star Rating

528
361
41
14
14

Optimizely Reviews

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Profile Name
Star Rating
528
361
41
14
14
Verified User in Education Management
AE
Verified User in Education Management
Enterprise (> 1000 emp.)
09/01/2026
Validated Reviewer
Review source: Organic

Flexible, Easy-to-Use CMS That’s Simple to Publish With

Flexible and easy to use. Easy to publish and train users to use.
Verified User
G
Verified User
Mid-Market (51-1000 emp.)
09/01/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Streamlined Content Delivery, But Rapid Changes Challenge Us

I like that Optimizely One makes delivering our digital content to members streamlined and easy. The CMS integration really helps speed up our market processes. I appreciate how the Opel integration simplifies tasks for our marketers and content creation teams. It streamlines workflows, allowing us to be more creative rather than being bogged down by processes. Additionally, it helps our marketing team by imposing guardrails on AI use, making it simpler to follow our brand guidelines throughout marketing activities. The setup process with our current implementation partner was very responsive and easy, which was a pleasant experience.
Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
09/01/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Eases Experimentation with AI Support

I like that Optimizely built us an AI agent to help make the testing and experimentation easier. It helps to make experimentation easier without adding resources. It brings the hypothesis together as well as the various items to test. It brings it all together very easily to implement the test. The onboarding consultant made the initial setup a lot easier and helped us set up some spreadsheets and dashboarding to make it a lot more straightforward.

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HQ Location:
New York

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@Optimizely

What is Optimizely?

Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.

Details

Year Founded
1994