Optimizely
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Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.
Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.
Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.
Optimizely One is the world’s first AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI.
Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.
AI Agents Deploy pre-built agents or create your own for specific use cases with an intuitive, no-code interface Tools for extensibility Equip agents with advanced tools (e.g. fetching data, triggering workflows) to get work done Workflow orchestration Sequence agents together to complete complex tasks in a simple drag-and-drop workflow builder
Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue.
Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers optimize digital experiences that drive conversions and customer loyalty. Personalization lets you plan and collaborate on personalization programs of any size or scale, deliver fast, flicker-free 1:1 experiences powered by AI, and measure impact against the metrics that matter most to your business.
Optimizely Reviews
Christopher S.
Full Stack EngineerMid-Market (51-1000 emp.)Pretty good CMS tool
Beatrice B.
TranslatorMid-Market (51-1000 emp.)User-Friendly CMS with Some Limitations
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)About
What is Optimizely?
Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.