They helped us run targeted campaigns for specific programs, rather than relying only on general announcements. For example, we were able to promote specific services to the right audience instead of posting the same message to everyone.

Their real strength is how they bring order to messy campaigns. They addressed our tracking issues early on, and that made everything else feel more reliable. Keyword targeting became far more intentional, instead of relying on broad guesses. I also appreciated how they rebuilt the campaigns around both user intent and compliance requirements, which isn’t an easy balance to strike.

The cross-functional team setup is good. You get a strategist, a designer, and a content person all working together on your account. I can easily see what’s in progress and what’s already been completed.