NextRoll

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4.2 out of 5 stars
1,470 reviews
  • 2 profiles
  • 20 categories
Average star rating
4.2
#1 in 2 categories
Grid® leader
Serving customers since
2018
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AdRoll

809 reviews

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

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AdRoll ABM (Formerly RollWorks)

661 reviews

AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.

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NextRoll Reviews

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Profile Name
Star Rating
804
493
105
28
40
Ignácio B.
IB
Ignácio B.
Marketing LeadSmall-Business (50 or fewer emp.)
10/19/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Powerful Cross-Web Advertising Reach

|AdRoll
The power that it gives to advertise all across the web.
Verified User in Computer Software
AC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
10/19/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy Campaign Tracking and Simple Ad On/Off Controls

|AdRoll ABM (Formerly RollWorks)
I like being able to track campaign and ad performance and turn the whole campaign, or individual ads on and off so easily.
EA
Essence A.
Demand Generation Marketing DirectorMid-Market (51-1000 emp.)
10/19/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Easy Campaign Setup, Powerful Insights—With Room to Improve Reach Visibility

|AdRoll ABM (Formerly RollWorks)
I find it very easy and intuitive to set up campaigns, and I can check the reporting to see what’s working and what isn’t. I like that campaigns sync seamlessly with valuable data in our CRM, and that I can quickly turn on contact, account, or retargeting campaigns. It takes me about a minute to set one up. The keyword insights help me see what our ICP is searching for and what’s top of mind, and I get good reach across our accounts and tiers. I also like the clean ads they create for us each quarter. Having different ad sets ready to use, including static and HTML5 options, is really nice, and means I don’t need to outsource graphics. The onboarding team was great. Christina was sharp and realistic about what we could and couldn’t do, and the couple of months of onboarding made things easy.

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HQ Location:
San Francisco, California

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What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.

Details

Year Founded
2018