NextRoll

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4.2 out of 5 stars
1,470 reviews
  • 2 profiles
  • 20 categories
Average star rating
4.2
#1 in 2 categories
Grid® leader
Serving customers since
2018
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AdRoll

809 reviews

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

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AdRoll ABM (Formerly RollWorks)

661 reviews

AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.

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NextRoll Reviews

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Profile Name
Star Rating
804
493
105
28
40
Verified User in Automotive
CA
Verified User in Automotive
Enterprise (> 1000 emp.)
10/19/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Super Easy to Use, Clear Insights for Managing Multiple Campaigns

|AdRoll
Super easy to use, transparent on; creative used, targeting, results, and campaign set up. Find it makes life a lot easier to manage multiple campaigns at a time as there is a lot of clarity that you can get in going through the system and familiarising yourself with everything that been done in the past and is currently live and it's performance.
Erin S.
ES
Erin S.
Head Of Global MarketingSmall-Business (50 or fewer emp.)
10/19/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Easy ABM Targeting, but the Ad Library Needs Better Organization

|AdRoll ABM (Formerly RollWorks)
I like the data targeting, how easy the platform is to use, and the team. I can use business email addresses for the leads I want to reach and target them across the internet. I’ve been using AdRoll ABM for 7 years, and they keep evolving it while keeping the simple stuff simple. The initial setup was very easy.
Manjit K.
MK
Manjit K.
Online Marketing ManagerSmall-Business (50 or fewer emp.)
10/19/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Effective Advertising and Business Growth with Adroll

|AdRoll
AdRoll has been a valuable platform for improving our digital marketing efforts and driving business growth. Its programmatic advertising and retargeting capabilities help us reconnect with potential customers, increase brand visibility, and engage audiences who have previously interacted with our business.

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HQ Location:
San Francisco, California

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What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.

Details

Year Founded
2018