Simple, very easy to use. I hate complex, expensive tools. This one is affordable (for now) and again, very simple to use it. You don't need to watch 10-min demos or something to figure out how to find keyword volume.
Lightweight, not too many options to become overwhelming, fast, very simple sections that even beginners could navigate their way around and use the tool easily.
Love it as it is quite different from other SEO tools I tried, in particular with the on page SEO. I just simply put the url and primary kw and it will test all on page seo factors for me so that I no longer need to do this manually.
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