
MoatWorks is an AI visibility agency for B2B SaaS, specialising in answer engine optimization (AEO) and generative engine optimization (GEO). The company gets brands named and cited when buyers ask ChatGPT, Perplexity, Claude, Microsoft Copilot or Google AI Overviews what to buy. Engagements begin with a fixed-scope audit that measures a brand's citation rate across 100 buyer prompts and five engines, scoring each engine separately. Ongoing work covers entity and schema foundation, cite-ready content, digital PR, and placement on the third-party sources engines pull from, with reporting tied back to pipeline rather than traffic. MoatWorks works with B2B SaaS companies in cybersecurity, compliance, legal technology, recruiting and finance operations, and takes one client per sub-niche. Strategy, optimization and content are handled in-house. Based in Mumbai, India, serving clients across the United States, United Kingdom and Europe.