The potential of this tool is insane. Scheduling calendar is powerful and easily toggles between different social media platforms. Editing posts was also very easy to do.

With Missinglettr, you can automate and schedule your social media posts up to a year in advance. Through their Analytics section, you can also track the social performance of your evergreen content.

Missinglettr makes it easy to compose and schedule social media posts that promote blog articles and other content, driving traffic to the websites. I've tried other solutions, like Hoot Suite, that take three times longer and deliver less functionality. With Missinglettr, I can set up multiple standard posting schedules for each account and choose the frequency and duration for each campaign. I might run most campaigns that post 18 times spread over 12 months. Other campaigns, such as those associated with an event, may run for only a few days. The program also allows me to set up holiday schedules by account, so I don't post on holidays. Since I have clients in the US and Canada, the holidays differ. Within each account I can also designate default hash tags. I use these all the time and then add other contextual hash tags unique to each campaign. The best part about Missinglettr is it extracts quotes and tidbits from blog articles which it uses to populate the social media posts. You can edit them (and I recommend you do), and choose the ones you want to use in your social media posts, but this saves a lot of time - no copying and pasting. One thing Missinglettr does that I haven't seen in any other tool is create dynamic images. In addition to the textual portion of each social media post, I can display an image from the post that Missinglettr has uploaded for me, or I can upload images separately. I also set up several templates for each account that can contain images. Superimposed over these images can be the blog article title or one of the extracted quotes. I can edit each post individually, allowing me complete control over what followers see in social media. Templates can include a logo, author photo, or company name. The colors, fonts, and transparency level of the quote bubble and text can all be controlled, allowing me to superimpose readable text without obscuring the image behind it. The ability to include superimposed text allows me to create messages that exceed Twitter's character limits. I can use two related quotes from the blog article, one in the text portion of the post and one in the image portion. The superimposed text in the image isn't subject to the character limits. Though Missinglettr is designed to extract quotes from a web page like a blog post, I have run campaigns to promote items such as eBooks. The Missinglettr short URL leads to a landing page. I compose the textual and quote bubble components by hand and upload my own images. Works like a charm and makes it easy to create long-term campaigns for evergreen content. Set it up once and it runs for a year.