Metamarkets is a data analytics company specializing in real-time data processing and visualization solutions. It focuses on providing programmatic advertising industries with tools to analyze large volumes of data in real-time, enabling users to make informed decisions quickly. Metamarkets' platform allows clients to track and visualize metrics such as impressions, clicks, and revenue streams, offering insights that can optimize and enhance ad strategies. Since the company was acquired by Snap Inc. in 2017, its influence extends within Snap's programmatic advertising framework.