That the brands and the creators can connect one on one with more transparency

I really like working with the team at Levanta. They're great to work with—always so positive and upbeat. They truly go out of their way to help us and make sure we have everything we need. No question is a bad question for them. They consistently go above and beyond to help agencies like us succeed. I'd highly recommend Levanta for anyone considering entering this space. I also think it's really helpful that sellers can set custom commission rates per product and per affiliate. Levanta handles the automatic payout distribution based on tracked sales, which is huge. Another great feature is that sellers can use Levanta to access incentives like Amazon's brand referral bonus, which offsets commission costs and is really significant.

Strong Amazon-first affiliate infrastructure Levanta is purpose-built for Amazon, which makes it solid for scaling creator and affiliate activity tied directly to Amazon attribution — especially useful as Octobuddy leans into marketplace growth. Clean attribution & reporting Clear visibility into which creators, links, and SKUs are driving sales. This helps separate real performance from vanity metrics, which is critical when investing in creator seeding and paid collaborations. Creator-friendly experience The platform is relatively easy for creators to use — simple link creation, clear payout logic, and low friction for onboarding. This reduces back-and-forth and accelerates go-live timelines. Helps legitimize creator partnerships Levanta gives structure to affiliate relationships, making it easier to treat creators like real partners instead of one-off posts. This supports longer-term creator ecosystems rather than transactional deals. Good for scaling beyond manual tracking Much more efficient than spreadsheets, manual Amazon Associates links, or one-off codes — especially once you’re working with dozens or hundreds of creators.