LSR Coach is AI sales coaching software that helps sales representatives practice objections, receive real-time call guidance, and review performance scorecards. It integrates with dialers like JustCall, Zoom, Teams, and RingCentral to deliver live coaching cues. Representatives can input product details, customer profiles, and objections via an intake wizard to create six custom practice modules. The AI role-play feature includes eleven buyer personas for realistic scenarios. After-call scorecards provide performance feedback and targeted drills. Call recordings can be uploaded for transcript reviews, while a personal dashboard tracks trends and offers a customized practice plan. The scenario library includes twelve drills on topics like cold opens and pricing objections, with options for custom scenarios. Team features include live coaching and feedback, with managers accessing recordings and practice history for oversight.