I like the visibility across the board. The AI assistant helps me learn more about the deals in our pipeline and understand what’s happening from a data perspective, so I can work more closely with our sales team. I find the reporting and analytics helpful, and I like being able to drill into an account at any time. Account visibility helps us forecast based on what we’re hearing and gathering from customers and prospects, while reporting and analytics help us connect activity to rep productivity. They also help make sure everybody’s on the same page and work together on an account plan. The initial setup was pretty easy, we were up and running quickly, and setup on Gong’s side was fairly simple.

What I like best is that Gong gives us useful insight from customer conversations and lets us put it into real workflows. New hires use it a lot to listen to demos and learn from colleagues. We also use Gong data through MCP with Claude across sales, product and marketing, so Gong has become both a call library and a source of insight. More recently, we have built our own qualification playbook around things like decision maker, ICP fit, size and confirmed commitment. Gong can pick this up from calls, show it in the deal view, and push it to HubSpot. That is super handy because it reduces manual CRM work and gives sales leadership a clearer view of demo quality. The team has also been very helpful in building this with us live, which made it easy to get started.

Conversations and revenue seem to be the strongest tools, however our main need is Engage which seems less robust.