I like the Fullstory dashboard and I think it is easy to program. I also appreciate the modularity it offers.

Out of the box Fullstory is able to provide incredibly rich data about our user behavior. The record-everything approach means we can get immediate answers to ad hoc business questions with historical data without having implemented specific metrics ahead of time. Combined with great pre-built templates we can quickly ramp up new users and get them self-serving their own analytics needs. Fullstory has built-in integrations with many of the platforms in our MarTech stack and it's easy to enrich our dataset with lightweight code and Google Tag Manager. It's very easy to move from one analysis context to another--for instance nearly every analysis context automatically pulls a set of relevant session replays; from session replays you can quickly view interaction heat maps; from there you can jump back to deeper analysis; etc. Our support has been top-notch from both technical implementation and general platform support.

The power of the tool, the ability to really understand our customer journey, identify issues and easily share with relevant team members for further investigation.